5 Tips for Effective Brand Packaging & Labeling

Great brand packaging and labeling can be used to present your customers with an eye-catching, functional, and informative introduction to your products. They can also elicit a call to action from your customers.

Most branding designs today are at their core very basic, visually stimulating, and typographically attentive to current design trends.

Here are some design tips to create great brand packaging and labeling:

1. Form and Function Design

As the old adage goes, form follows function. It simply means you need to consider the shape of your packaging in relation to its intended purpose. This includes how the product inside the packaging is displayed and engaged. Think about ALL of your packaging requirements, their form and function, before commencing with branding design.

2. Typography and Branding

Like your packaging typography, your labeling typogrpahy needs to communicate your brand and your message. Serifed fonts are a classic mainstay for many products, but sans-serifed fonts are a better choice if your product or service is trendy. Try using various typefaces until you find one suitable to get your message across and effectively communicates your brand on all your packages and labels.

3. Packaging Photos and Label Images

Most contemporary packaging utilizes some form of product photography or related label images to market both the products and the brand. Labeling and packaging photos can be black and white, full color, or tinted. Determine which format best reflects your company branding, message, and merchandise and keep it consistent across all your product lines.

4. Brand Clarity Across All Packaging and Labeling

Adhere to the KISS principle and keep your brand packaging and labeling simple and consistent. Your customer (or consumer) should not have to work too hard to find and understand your products or their intended use. The information you place on your product packaging and labeling needs to be consistent with your branding. Yet, it still needs to be clear, concise, and communicate effectively. Clarity and accessibility should be your ultimate goals.

5. Shopping Bag Branding

Shopping bags are often a big part of the packaging and labeling for any business. Branded shopping bags are essentially walking advertisements. Apply the same form and function details to these silent sellers to round out your advertising and marketing strategies and create attractive and effective walking promotional pieces.

Still Have Questions About Branding Design?

PRI Graphics is a family run printing company in Phoenix, Arizona, with a second location. We can not only help you with custom printing of packaging and labeling, but we also have an in-house design team to assist with your brand packaging and labeling.

See also, our PRI Graphics blog entitled Promote Your Business with Vinyl Graphics.

You can reach us by email, call us locally at 602-393-3131, or call toll free at 1-877-409-8889 to discuss all of your branding, packaging, and labeling needs.

 

Here’s an interesting article entitled, Brand Guidelines 101. Also see our blog on White Ink Printing, which is often utilized for packaging and labels.

Custom Printing Ideas for Marketing Your Summer Event

Does your business need some custom printing ideas for marketing and promoting your summer event?

Although we live in a digital world where digital marketing has overtaken more traditional forms of promotion, don’t underestimate the power of custom printed materials. Custom printing can help you get the word out and help you build better relationships with your market and audience.

Today, too many businesses rely only on their website or social media to publicize an event, not realizing the missed opportunity that traditional marketing and printing can bring.

Traditional print advertising and custom marketing materials can still make a difference and still have a significant impact on your consumers. Custom printing is not only one of the most effective means of communication for businesses, it is also under-utilized, which means it can help you rise above the crowd and get noticed.

So, if your business is hosting a summer event this year, talk to our printing experts at PRI Graphics in Phoenix Arizona. Below, we offer some custom printing ideas for marketing your event. Try supplementing your online promotional efforts with the following custom printing ideas.

Custom Printed Brochures

Many summer events require significant explanation or visuals to not only help get your message across but also encourage better calls-to-action. Custom printed brochures are a tactile form of promotion, and something that your users can carry with them and read a their leisure.

Printed brochures can be displayed in key target areas, wherever the type of audience you are trying to attract frequents most. You can also use custom printed brochures as direct mail pieces or to hand out during the event to assist and inform attendees of the event’s itinerary. Also, take a look at our PRI Graphics blog entitled Creative Brochure Design Ideas.

Quite often, custom printed brochures are kept by attendees and suppliers as souvenirs, which means this form of promotional material will continue to work for you long after the event is over.

Custom Printed Postcards

Savvy businesses understand that each customer is unique. That’s why many of the most successful businesses offer their clientele a variety of options when it comes to calls-to-action.

Think about it. When you want to contact a business, you now have the option to call them by phone, send an email, fill out an online form, or reach out to them through social media channels like Facebook. It all depends on your preference.

Custom printed postcards not only allow you to provide essential details about your upcoming summer event, they also successfully communicate to your audience every option available on how to get in touch with you. Printed postcards are a brief and attractive alternative to single-sheet mailers.

Custom printed postcards also add a personal touch, especially if you address them directly to the recipient. Your postcard will help them feel included, like you’ve created something specifically for them.

Custom Vinyl Banners for Interior or Exterior Display

People love selfies, and they always jump at the chance to keep a record of the summer activities they’ve participated in. Custom vinyl banner printing will not only advertise and promote your summer event; they will also provide the perfect photo-op backdrop for your event’s attendees.

If your event is held annually, custom printed vinyl banners can be updated and re-purposed every year. They can also be hung indoors, or utilized outdoors to promote your event, since vinyl banners are weatherproof. You might also like our blog post entitled Vinyl Banner Printing Tips.

Environment Wall Graphics Printing

Although most businesses and event organizers often overlook the importance of environmental wall graphics, they are still an integral part of the success of any event.

Environmental graphics include more than just wayfinding systems. They can also include on-site signage, custom exhibit designs, themed graphics, mapping, and identity graphics. Environmental graphics are essentially anything that can help your clientele find their way around the event while embellishing your presentations and brand.

Still Have Questions About Custom Printing for Your Event?

If you would like to know more about custom printing ideas for marketing your event or business we can help. We are experts at enhancing the promotional efforts of our clients.

Call our PRI Graphics Phoenix printers locally at 602-393-3131 or send us an email. We can also be reached by calling toll free at 1-877-409-8889.

Advertising Benefits of Vehicle Graphics and Wraps

Advertising vehicle graphics and wraps are an excellent way to promote your business, your brand, or an event. However, many people are not aware of the full benefits or ease of using car wraps.

In this article, our printing team at PRI Graphics in Phoenix Arizona highlight some of the unique benefits of custom vinyl vehicle graphics and wraps.

Perfect for Marketing

https://www.prigraphics.com/sign-printing/vehicle-wraps-graphics/As powerful marketing and branding tools for fleet vehicles, custom vehicle graphics and wraps work for you every time one of your trucks, vans, or wrapped cars hit the road. Wraps with bright coloured vehicle graphcis draw attention, and your vehicles will stand out from your competitors every time.

Car Wraps Are Easy to Install

Decals, wraps and graphics cannot only be installed easily and quickly by a qualified person, but they can also be removed quite easily. This gives you much more flexibility when it comes to continuous marketing changes or upgrades.

Car Wraps Can Cost A Lot Less than A Paint Job

High end paint jobs are expensive and can cost up to three times as much as a custom vehicle wrap. Like many of our clients, you can consider installing vehicle graphics as an investment in your own, personal, rolling billboard. Your advertising on a full car wrap can potentially reach tens of thousands of potential customers.

Wraps Protect Your OEM Paint

You can advertise your business or brand with custom decals and wraps without having to worry about damaging your vehicle’s OEM paint job. The vinyl car wraps will protect your original paint from rocks and chips, thereby also improving your vehicle’s resale value, since vehicle graphics can easily be removed by a specialist without damaging the paint.

Car Wraps Are Removable

Launching a new local program for your business? Replacing your car wraps or vehicle graphics can be done for a fraction of what it would cost for traditional advertising (in almost any other medium). Applying new vehicle wraps will generate new interest in your business every time your re-wrapped vehicle rolls out onto the pavement.

Local Focus You Can’t Buy

Targeting a local market? Don’t underestimate the power of local branding with vehicle wraps, signs, and decals. Fleet vehicle graphics and wraps are the perfect form of advertising for business owners that live in the same area that they do business in.

No Downsides to Vehicle Graphics

There are so many good reasons to use a vehicle graphics printer to help promote your brand and products. Visit our Phoenix printers and ask us about vehicle graphics and car wraps, or fence wraps to help promote your business or brand.

We can be reached locally at 602-393-3131 or by calling toll free at 1-877-409-8889. Visit our PRI Graphics printers in either Phoenix or Mesa, Arizona.

 

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5 FAQs About Fence Wrap Printing

Commonly used as construction site fence wraps, custom fence wrap printing is becoming more and more popular and serves two primary purposes:

  1. As fence wrap advertising to promote a company or event
  2. Or as a fence wrap for privacy

Vinyl fence wrap printing can be applied to fences and scaffolding, as well as to the sides of buildings, and they can be printed with full color images, company logos and your text message. And not unlike vehicle wraps, fence wraps can also act as temporary fence wraps or as more permanent installations.

For more information, see our web page on Printing Construction Site Signage.

Are you looking for fence wrap banners to promote an event, as advertising, or to temporarily disguise a construction project? Or, do you require a more permanent fence wrap for privacy purposes?

Regardless, in this post our Phoenix printers at PRI Graphics will answer the top five questions we get asked most about custom fence wrap printing.

What Kind of Material Can Be Used for Fence Wrap Printing?

Custom frence wrap printing can be accomplished on a variety of materials. While vinyl fence wraps are the most common, we can also print graphics and text on Vinyl Mesh, Polymesh (polyester based materials) and Polyknit. Deciding on which material is most applicable for your situation will depend on a range of factors. Some material completely blocks the view, and other materials have micro-holes to allow for some light penetration and to account for movement on windy days.

What Can Be Printed on Fence Wrap Advertising?

Whether it’s fence mesh wraps, fence wrap banners, or vinyl fence wraps you need, you can pretty much print almost anything you want on them. From complex graphical designs to company logos, instructional text, directional signage, full-colour photographs, and project development renderings; any kind of printing is possible.

What Suggestions Do You Have for Fence Wrap Printing?

If you are unsure of what kind of fence wraps you need, don’t worry. Our Phoenix printers can show you plenty of examples for the types of projects we’ve completed and help you decide what might be the best way to approach your specific fence wrap idea. Depending on your project, we can also help you decide on if you need windslots, mesh fabric, opaque fabridge, etc.

Do You Offer In-House Design?

If you already have your graphic design in hand, that’s great. But if you need help, PRI Graphics also has a full service in-house graphics design department. Along with custom fence wrap printing we can also help you design and create exactly what you need for your fence wrap advertising. If you are a retailer, ask us about retail store graphics design.

Can My Fence Wrap Be Double Sided?

While double sided fence wraps are not as common, we can certainly print what you need on both sides of the material. Our fence wraps are digitally printed so there are virtually no restrictions; when it comes to colors or design, your banner can be as simple or as complex as you need.

Still Have Questions?

For more information and advice on custom fence wrap printing in Arizona, give our Phoenix printers a call at any time, toll free at 877-409-8889.

See examples on Pinterest.

 

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Color Presentation Printing

Why Presentation Printing in Color Is Better

If you are attempting to use printed material to attract new customers or to inform existing and potential customers of your products, services, or events, color presentation printing is well worth considering.

Presentations printed in color tend to receive much better attention and response than if printed in traditional black and white.

If you are concerned about potential customers remembering the name of your business, or the service, product, or event you are promoting, keep in mind that color presentation printing can:

  • Elevate your customer motivation by up to 80%
  • Increase brand recognition by approximately the same amount
  • Heighten target audience attention span and recall by as much as 82%

Moreover, if you are using a mailer to reach a new potential customer base, statistics show that 55% of people pick up full-color mailers.

How Is This Type of Printing Used?

Almost any promotional material that can be printed can also be printed in full color including:

  • Presentation board printing
  • Presentation folder printing
  • Presentation booklet printing
  • Presentation binder printing
  • Presentation poster printing
  • Presentation kit printing

As Phoenix printers, our printing experts at PRI Graphics can help you choose the best materials and layout for your potential clients or attendees. Whether you are planning a fundraiser, an IPO, or some other important event, you can enhance awareness by printing your presentation in color.

Colour presentation printing can be used for a whole range of other presentation products such as

  • Broadsheets
  • Brochures
  • Business Cards
  • Business Stationary
  • Catalogues
  • Counter Displays
  • Door Hangers
  • Flyers
  • Handbills
  • Handouts
  • Instructional Sheets
  • Labels
  • Lanyards
  • Leaflets
  • Mailers
  • Manuals
  • Menus
  • Packaging
  • Pamphlets
  • Postcards
  • Product Sheets
  • Rack Cards
  • Signage
  • Stand-Up Card

PRI Graphics also offers a wide range of substrates for custom color presentation printing and binding including coated paper, uncoated paper, and extensive range of card stocks.

Still Have Questions About
Color Presentation Printing?

If you are seeking high quality presentation printing and binding anywhere in Arizona, PRI Graphics in Phoenix or Mesa has the equipment and experience to print what you need.

Apart from exceptional color printing, we also offer graphic design and layout services for all of the products we print, making us your one-stop printing shop for all things color in Arizona.

Call our Phoenix printing company today toll free at 877-409-8889 or send us an email and ask us about color presentation printing services for your company or organization.

You can also reach us through our online contact form.

 

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Understanding Printing Terms

Difference in Printing Booklets, Brochures, Flyers, Etc

In this post we’ll look at some common questions and printing terms that our Phoenix AZ printing team often gets asked about. For instance, “What’s the difference between printing booklets, brochures, flyers, and mailers?”

Yes, these are all similar promotional materials used by businesses, schools, charities, and other organizations, but there seems to be some confusion on the purpose of each and when to use each media.

Our PRI Graphics’ printing experts will explain how these different print terms and products are commonly used and the advantages of each, so that you can select the best print media suited to meet your commercial or personal needs.

Booklet Printing

Printing booklets involves multiple pages that have a magazine-like look with a high-gloss (or a book-like) finish. Printed booklets are commonly used for:

  • Instruction manuals
  • Training manuals
  • Catalogs
  • Annual reports

Printed booklets can often be bound in a variety of ways for durability and long-lasting use. The pages may require scoring (making a crease so the paper folds easily) and cutting. Professional booklet printing services are available in anywhere from single color to full-color printing options.

Brochure Printing

Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use. Also see our article on Creative Brochure Design Ideas. Brochure printing is commonly used for:

  • Take-out menus
  • Handouts for meetings
  • Educational or information purposes

Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use.

Flyers and Leaflet Printing

In general, printing flyers and leaflets is done for the purpose of communicating a small amount of information to a large number of people but in an affordable way. Flyer and leaflet printing is commonly used for, among others:

  • Guerilla marketing campaigns
  • Real estate property listings
  • Event advertisements

Often, flyers and leaflets are printed on plain white or color printer paper. However, many people choose to print flyers and leaflets on semi-gloss or high-gloss paper to try and stand out or to give the flyers a more professional look. For example, real estate agents will often use semi-gloss or high-gloss flyer printing with full-color images. These printed property flyers are often placed with for sale signs in front yards.

Promotional Mailer Printing

Print mailers are generally printed as small handouts or postcards. PRI Graphics in Phoenix AZ prints a lot of print mailers and direct mail marketing materials for all kinds of usages including:

  • Promotional purposes
  • Marketing purposes
  • Announcements
  • And various other reasons

Custom printed mailers give you the flexibility to control the cost of postage. Mailers are usually printed on card stock and can be in full-color, two-color, or four-color. Printed mailers may also include flyers, letters or other items that are mailed inside an envelope. PRI Graphics offers professional printing services to print in bulk quantities as well as to fold mailers and stuff envelopes.

Have More Questions about Printing Terms?

At PRI Graphics, we offer all types printing services for a wide variety of purposes including corporate, small business, individual, charitable, and educational needs.

If you have any other questions about printing terms, types of printing services, or if you need help with your next printing project, please contact our printing experts at PRI Graphics. Call us Toll Free at 1-877-409-8889. We offer high quality digital printing services in Phoenix AZ, at very affordable rates.

 

Here is another resource to explore additional Printing Terms Every Designer Needs to Know.

Trade Show Graphics Ideas

Let Your Trade Show Booth
Do the Marketing for You

For many businesses, trade shows and trade show graphics are necessities. It’s also true that at every trade show event, you and your coordinators are probably looking at the other venders to see what they are doing, in the hopes of finding more great trade show booth ideas that attract visitors.

In this blog article by PRI Graphics, we’ll look at some creative trade show graphics ideas so you have options for making a great first impression at your next trade show including:

  • Table Covers
  • Banners
  • Display Stands
  • Signs

Make a Visual Impact & Great First Impression

Trade show booths with visual impact create a buzz, drawing in trade show attendees. While many attendees come to the trade show with a list of booths they wish to visit, they will still make their way around the trade show floor in search of products and services that will enhance their own businesses.

You can capture their attention with the help of great trade show graphics. While bright graphics and incredible photos will always demand the attention of attendees, here are some other great trade show graphics ideas you might want to consider.

Trade Show Table Covers

Your trade show cover doesn’t necessarily have to be a crisp white tablecloth. With today’s technology, printing trade show table covers is a relatively inexpensive way to promote your brand or message. Your trade show table cover can even be printed to match your business stationery and display your logo, products, or services. Table covers are positioned at a very effective height for people to easily view as they walk through a trade show.

Trade Show Display Stands and Backdrops

Display stands and backdrops are available in a variety of styles with everything from tabletop displays and wall panels (that are Velcro-receptive), to portable truss systems and pop up displays. If you’ve already invested in a display stand system keep in mind that you can still have new trade show banners, stretch fabrics, and vinyl graphics custom printed to add new life to your existing display stands. PRI Graphics in Phoenix, AZ, can help you with custom trade show graphics ideas for your display stands!

Trade Show Banners

Today, it’s possible for your local printer to help you create some pretty amazing trade show display banners and retractable banners that are sure to impress your booth visitors. Retractable banner stands can be printed affordably and are easy to transport, easy to set up and take down, and will even save you time and money when compared to printing and setting up other types of display stands and backdrops. In fact, retractable banners are easily interchangeable so you can present an impressive display that meets the requirements of each specific trade show you attend.

Trade Show Signs

There are lots of wonderful possibilities when it comes printing trade show exhibit signs. Whether you need custom printed hanging signs, booth backdrop signs, backlit signs, tabletop display signs, pop up signs, retractable signs, or even removable trade show floor signs, your local printing company can help you explore many great trade show sign graphics ideas to help you effectively get your message and brand across.

Summary

PRI Graphics in Phoenix Arizona has years of knowledge and experience and we’d love to share our trade show graphics ideas with you. Talk with our Phoenix graphic designers and printers well in advance of your trade shows so we can help you create a series of great trade show graphics and signs that are not only complimentary for your business, but will create a lasting first impression on your potential customers and potential business partners at trade shows.

This Event Manager blog offers more great trade show booth ideas.

To find out more about how PRI Graphics can help, contact us toll free at 1-877-409-8889 or use our online contact form.

 

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7 Professional Design Tips for Printing Business Cards

 

You only have one chance so be sure to print effective business cards that make a great first impression.

Why not improve your chances of making a memorable impression time and again by maximizing the use of a stylish and savvy looking business card?

At PRI Graphics, our business card printing experts have put together these seven simple, but powerful design rules for making a lasting impression with effective business cards that get noticed.

Tip #1 – Use a Photograph

When you have been in a one-to-one meeting, your business card may be remembered for a short while after it was handed over. However, as days and weeks pass, the individual you gave the card to will be much less likely to recall you and your business, unless there was a personal note written on the card to prompt their memory.

Like they say, “a picture is worth a thousand words,” so by adding a great photograph to your business card, it will not only increase that card’s value but will also make it that much easier for the individual to link you with your business card.

Tip #2 – Less is Always Better

It’s not necessary to add your entire resume to your business card. Your business card is like your elevator pitch, you have a matter of minutes, if not just seconds to sell you, your business, or your ideas. The most effective business cards contain just the relevant information necessary for the customer to know who you are, what you are about, and how to contact you. Keep it simple with plenty of space and it will be easier to read at a glance.

Tip #3 – Include the Important Information

Your business card can be used to tell others your position in the business, your brand (business name and logo), and most importantly, how to contact you. However, when printing effective business cards you must also consider what not to tell people. Share only the essential information on your business care, the rest you can share online, within your social media and through conversations you may engage in.

Tip #4 – Make Your Business Card Easy To Read

Unless you’re an artist and wish to use your business card to show off certain skills, keep your business card legible. Avoid unique fancy fonts and keep the font size large enough to be read easily. Do not try to reduce the font size to fit more words onto the card (refer back to Tip #2 and #3). You don’t want the recipient to get distracted from the core information they need to know, or worse yet, discard the business card because they couldn’t read it. You want people to be able to read and grab your information at a quick glance.

Tip #5 – Choose a Spectacular Finish

There are several effective business card design options that can help make your card stand out, such as:

  • Printing on both sides of the card
  • Using the business card as an appointment reminder
  • Adding rounded corners
  • Embossing or applying foil

PRI Graphics digital printing experts recommend that you stay with the most common business card size so that it will fit into a standard holder. You should also match your extra card embellishment choices to your industry.

Tip #6 – Print Enough So You Don’t Run Out

Having enough business cards on hand is very important. You don’t want to be left without a business card after meeting an important potential customer or networking partner. At the same time you don’t want to print too many business cards and risk them becoming outdated or irrelevant and having to be discarded. Ask our stationery printing department about our quick turnaround times so that you know when to reorder!

Tip #7 – Keep Your Print Quality Professional

You may be tempted to buy a cheap pack of blank cards from your local office supplies store and print your own business cards from home. Business card templates downloaded from the Internet make this very easy to do. However, they will never equal the quality of business stationery printing from your local print shop. You will only save a few dollars and risk looking unprofessional or not established in your industry.

Final Thoughts on Business Card Design

While business cards are just small pieces of card stock or plastic (similar in size to a credit card), they effectively represent you, your personality, and the presentation of your business brand. It may be okay to break some of these business card rules depending on your line of work and what you wish to say. Check out our article on Business Stationary Trends.

The key to a successful business card is making it professional, relevant, and appropriate for your industry. Here’s another great post on How to Design Good Business Cards.

Call Phoenix’s PRI Graphics at 1-877-409-8889 and let us help make your business cards stand out from the pack, so you make that lasting first impression you deserve.

 

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6 Ways to Promote Your Business with Vinyl Graphics

Custom business vinyl graphics are a surprisingly affordable way to establish your brand and speak to customers while using highly visible surfaces like the windows, doors, and vehicles of your business.

Not only are custom business vinyl graphics more affordable than paint, they offer several other great benefits for your business.

Vinyl-Graphics-PRI-2Vinyl graphics:

  • Are fully customizable and adjustable
  • Provide flexible design options to meet all demands
  • Are easy to update for new promotions or seasons
  • Offer quality finished products with UV-cured ink
  • Are completely waterproof
  • Come in a variety of vinyl substrates to withstand all types of environments

Here are just a few ideas on how PRI Graphics in Phoenix Arizona can assist you with custom vinyl graphic printing services to help strengthen your marketing and branding message.

Storefront Window Graphics Promote Sales

Use custom business vinyl graphics to take advantage of your existing highly visible real estate – your storefront windows and doors. Add window vinyl graphics that promote a current sale or event. Vinyl window graphics are very easy to remove and replace and do not damage the existing structure. Vinyl graphics for windows can also be used to promote seasons such as Thanksgiving, back to school, Christmas, or Spring Break.

Vinyl window graphics are very affordable and easy to replace, so your business can easily update them throughout the year, and even reuse seasonal vinyl graphics (like Christmas) year over year. See our article on “Trends to Consider for Storefront Design.”

Vinyl Graphic Decals and Stickers

Vinyl graphic decals (and stickers) can be printed in all sizes, shapes, and colors. This makes them the perfect “sticker” to use throughout your business. Use vinyl decals to brand equipment your employees use every day such as hard hats or POS Systems. You can also use vinyl graphic decals for labelling products or as nameplates for desks and office doors.

Safety Vinyl Graphics & Signage

Custom business vinyl graphics are also great for adding safety information or instructions to equipment or walls throughout your business or jobsite, to help protect staff and visitors. Safety graphics are a much more permanent and attractive solution, and more likely to be read by employees and customers than are miscellaneous papers hung throughout the building.

Floor Graphics as Wayfinding Directional Signs

Vinyl floor graphics are perfect for special sales, trade shows, or large events. Floor graphics can be used to provide wayfinding directions and improve flow of traffic, as well as endorse promotions. Vinyl floor graphics are slip and scuff resistant, removable, and won’t damage your floors. Floor graphics stand out, grab attention, and make a lasting impression.

Wall Graphics of All Sizes for Decor

Like floor and window graphics, vinyl wall graphics take advantage of existing space to further build your brand and strengthen your message. Wall graphics can range in size from small wall decals to bold large format vinyl banner printing. Add your company logo or mission statement to the wall, or choose creative vinyl graphic designs to decorate and create an atmosphere your customers will love.

Vehicle Vinyl Graphics – Your 24/7 Mobile Advertisement

Your business vehicles can also be moving billboards. Add vinyl graphic lettering or logos to your vehicle to let potential customers know who you are and how they can contact you. Vinyl car graphics are much more affordable and less permanent than a custom paint job, and take much less time. Vinyl graphics for cars and trucks are especially popular among mechanics, plumbers, electricians, and other service related businesses who use vehicle vinyl graphics for 24/7 mobile advertising.

Business Partner Magazine has a great article on Why Signage Is Important for Any Business.

At PRI Graphics, large vinyl graphics are fully viewable and adjustable prior to printing and application, so you can get exactly what you want before its application. Our Phoenix print shops use digitally controlled plotter technology and take care of the entire process – from designing and printing to cutting and installing vinyl graphics. We’ll exceed your expectations!

Call PRI Graphics Toll Free at 1-877-409-8889 for more information about our custom business vinyl graphics and printing options.

 

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Top Store Design Printing Trends to Consider

Thanks to the ever expanding Internet and new printing technology, storefront graphics like bannerswall graphics and window graphics are no longer just being compared to your competitors in the same mall, but to other retailers and close competitors online and across the globe.

Fortunately, this brings you many advantages as you can borrow, rearrange, and expand upon great printing ideas that you see emerging in other cities and countries, long before other local retailers that share the same location with you.

Here are four emerging printing trends that our print experts at PRI Graphics have noticed in terms of creating a commanding storefront presence and how you can use digital printing and large format printing to build your company branding and improve your bottom line.

Trend 1: Match Your Storefront Graphics to Your Online Presence

These days, the products, merchandise, and services that you offer (as a business or non-profit organization) can be seen virtually anywhere as people click through their tablet computer or cell phone to see what is available on your website. In fact, many customers will likely look at your website not only for the products or services you offer, but also for directions or store hours even before they visit you in person.

With the wonders of modern graphics and printing technology, it is easy to connect your online and off-line stores with similar colors, branding, and graphics to enhance the overall impression that you wish to present. How you design your store and furnish your space is central to everything that you communicate directly to your customers.

Whether your customers are visiting online, or visiting in person at your brick and mortar store, your goal is to make their shopping experience as cohesive, easy, and as pleasant as possible.

Trend 2: Storefront Graphics Design Ideas that Target Customer Needs

Your customer should determine your storefront design. By way of mixing your storefront banners, window graphics, vinyl graphics, and wall graphics, you are planning to appeal directly to your customers.

Thanks to today’s affordable printing technology, and all the options available through PRI Graphics, your Phoenix AZ printers, many retail store owners are choosing to replace their images and graphics presentations more regularly. The trend is to utilize more unique storefront design ideas incorporating individual parts that are compatible with your overall brand, future presentation, and products and services. This way, you can mix and match, renovate, and remodel your storefront in a short timescale with as little effort as possible.

Trend 3: Don’t Stray from Brand Recognition

Remember that although modern printing technologies and opportunities to quickly change your storefront appearance are easy, your branding and logos need to remain congruent and constant. Your customers need to easily recognize you – think, for instance, of the McDonald’s ‘M’ or the Coca-Cola logo. How can your storefront appearance evolve while your brand recognition stays the same, without confusing customers?

Any changes to your storefront graphics must be consistent with your brand and yet fresh and exciting, making the most of store design trends that are popular around the world – and from your competitors.

Trend 4: Power Shift from Retailer to Customer

Unless you are in a very niche market, your customers have increasing online shopping options that shifts the power away from you (the retailer) over towards the customer. In this way the retail store is no longer thought of as a collection point for products, but a full service of persuasion and enticement, service, and communication.

Ask Us About Store Design Trends and Printing

Stay ahead of the competition and talk through and discuss your storefront graphics design ideas with PRI Graphics’ graphic designers located in Phoenix, Arizona. Our designers and printers understand what new ideas and facilities are available, and may even present a design that you had never thought of.

By being in sync with your graphics designer, you will be ready to act quickly, to pull customers from outside to inside your store, or entice them online and within in a short space of time.

PRI Graphics’ environmental graphics and wayfinding signs can appeal to both the intellectual and emotional side of your target audience.

For more information or for more storefront design ideas, please contact PRI Graphics by calling toll free (MST) at 1-877-409-8889 or complete our online contact form.

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