You may have noticed other companies, maybe even your competitors using branding vehicle wrapping and custom car decals.
If so, it may be time to consider utilizing this form of business advertising on your own company vehicles (or your own personal vehicle). Understandably, you may also want to know more before you proceed.
Here are 5 good reasons why branding vehicle wrapping is a good idea and why it can be one of the best marketing decisions you’ll every make.
1. Vehicle Wraps Are Mobile…Reaching a Wider Audience
Not unlike UPS, corporate colors for your company vehicles or fleet can be a good idea that helps solidify your branding over time. But, if you have a smaller company, well thought out vehicle wraps, signs, and car decals will ensure that your advertising is seen and mobile. Your branding vehicle wrapping and your message will go wherever your company vehicles travel.
Our eyes naturally gravitate towards well-executed vehicle graphics and signs. In fact, many of our customers say that their vehicle wraps and car signs draw a lot of interest and help direct customers to their websites.
Your vehicle graphic can be the most identifiable object in the line of vision of drivers as well as pedestrians, people who could potentially turn into customers.
2. Branding Vehicle Wrapping Can Increase Vehicle Resale Value
Vehicle wraps and car decals don’t have to be permanent installations. They can be removable. Besides the advertising value, branding vehicle wrapping also offers additional protection against light scratches and pebbles. They can even help protect your vehicle’s paint from damaging UV rays.
Many leasing companies prefer to have their lease vehicles fully wrapped with vehicle graphics as soon as possible. Wraps, signs, and decals can easily be removed without damage to the OEM paint job.
3. Target Local Market With Vehicle Graphics
Whether you have a single car or a fleet of vans, every moment that your branding vehicle wrapping is out in full view of traffic it provides additional opportunities for your vehicle graphics to work for you. You could realize as many as 30,000 to 80,000 impressions a day per vehicle.
Local people prefer to deal with local businesses. You can reach them directly by installing vehicle graphics on your fleet. Doing so puts your advertising message directly in front your most targeted audience – your local customers.
4. Vehicle Graphics Can Be Easily Tracked for Effectiveness
Vehicle graphics such as car wraps, signs, or decals provide an opportunity for you to track their effectiveness. With some careful planning, you will know almost right away if your branding vehicle wrapping is working for you.
For instance, you can use a separate phone number on the car wrap that is not used anywhere else. You could also create a special landing page on your website to advertise on the vehicle wraps, or offer a special deal that is not promoted anywhere else.
5. Vehicle Graphics Are Less Costly Than Conventional Advertising
The average cost of branding vehicle wrapping is around 4 cents for 1,000 impressions. If you’ve done any advertising on signage or through the newspaper, you’ll understand immediately this is very economical.
On average, outdoor signage will cost you $3.56 per 1,000 impressions. Newspaper ads come in at around $19.70 per 1,000 impressions. It doesn’t take a math genius to figure out that branding vehicle wrapping, car signs, and decals are one of the most beneficial advertising investments available.
The benefits of vehicle graphics and wraps cannot be understated. Gaining a wider audience, enhancing the resale value of your vehicle or fleet, and targeting your local advertising market – these all make vehicle graphics a wise choice for your business. Not only can you easily track their effectiveness, but they are also very cost-effective ways to promote your business.
About PRI Graphics
PRI Graphics is a family owned and operated Arizona printing company with two printing locations, one in another in Phoenix. We service clients throughout Arizona with professional B&W or color printing plus CAD printing, large format printing and digital printing technologies.
Let us show you how cost-effective, efficient, and successful branding vehicle wrapping can be. Talk to our in-house graphic design team to find out how custom vehicle wraps, car signs, and decals can help improve your business. We also do fence wrap printing!
This article by The Vehicle Lab entitled, Re-paint or Wrap Your Car? Pros and Cons Explained, has some great information about vehicle wrapping.