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Branding with Vehicle Wraps, Signs & Decals

Read time: 4 minutes  |  Author: PRI Graphics  |  Posted: July 31st, 2023

Boost Your Brand Identity with Innovative Vehicle Wraps, Signs, and Decals

You might have observed several businesses, possibly even your direct competitors, leveraging the power of vehicle wraps and custom car decals as a part of their branding strategy. If you’re considering this dynamic form of advertising for your company vehicles (or even your personal car), it’s understandable that you’d want to comprehend its full potential before moving forward.

Outlined below are five compelling reasons why vehicle branding can be one of the most impactful marketing decisions you’ll ever make.

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1. Mobility Ensures Greater Reach with Vehicle Wraps

Corporate colors for your company vehicles or fleet, like UPS, can be an effective strategy to solidify your branding over time. But for smaller businesses, carefully planned vehicle wraps, signs, and car decals can provide a portable advertising solution. Your branding message will travel with your company vehicles, capturing attention wherever they go.

Our eyes are naturally drawn to well-designed vehicle graphics and signs. Many of our customers report an increased interest and traffic to their websites thanks to their vehicle wraps and car signs. Your vehicle graphics could become the most identifiable object in the line of sight for both drivers and pedestrians, all potential customers.

2. Vehicle Wraps Could Enhance Vehicle Resale Value

Vehicle wraps and car decals don’t need to be permanent installations. These removable advertising tools also offer extra protection against minor scratches, pebbles, and damaging UV rays. This dual advantage could contribute to maintaining your vehicle’s resale value.

Leasing companies often prefer having their lease vehicles fully wrapped with vehicle graphics as soon as possible. The removal of wraps, signs, and decals can be achieved without causing any damage to the original paint job.

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3. Localize Your Marketing Efforts with Vehicle Graphics

Every second your vehicle is in traffic, your branding message is on display, creating thousands of impressions daily. Local customers prefer to support local businesses, and you can reach them directly with vehicle graphics on your fleet.

4. Tracking the Effectiveness of Vehicle Graphics

Vehicle graphics offer an excellent opportunity for you to measure their impact. With strategic planning, you can determine whether your vehicle branding efforts are yielding results. For instance, a unique phone number or a special landing page for promotions on your vehicle wraps can help track customer responses.

5. Cost-Effectiveness of Vehicle Graphics

Compared to traditional advertising mediums, vehicle wraps are incredibly cost-efficient. The average cost of vehicle wraps is about 4 cents per 1,000 impressions, a figure considerably lower than outdoor signage ($3.56 per 1,000 impressions) and newspaper ads ($19.70 per 1,000 impressions).

With their far-reaching impact, potential for enhancing vehicle resale value, targeting of local markets, easy tracking mechanisms, and cost-effectiveness, vehicle graphics are a strategic marketing investment.

Learn More About PRI Graphics

PRI Graphics is a family-run printing company in Phoenix. We cater to clients throughout Arizona, the southwest, and nationwide, providing professional large format printing and digital printing technologies.

Allow us to demonstrate the cost-effectiveness, efficiency, and success of branded vehicle wraps and graphics. Engage with our in-house graphic design team and project managers to explore how custom vehicle wraps, car signs, and decals can boost your business. We also specialize in fence wrap printing!

Get in touch with us at 602-393-3131 or toll-free at 1-877-409-8889. You can also reach us by email or fill out our online contact form.

For more detailed information about vehicle wrapping, check out this insightful article by The Vehicle Lab titled, Re-paint or Wrap Your Car? Pros and Cons Explained.

About the Author

Picture of Jon Nielson, VP of Sales for PRI Graphics & Signs.

PRI Graphics – Director, Marketing & Brand Management

PRI Graphics is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.