Guide to Small Business Printing Services

Read time: 4 minutes  |  Author: PRI Graphics & Signs  |  Posted: September 18th, 2023

In today’s digital age, local small business printing services are not only still viable but also very efficient and cost-effective.

The printed word with eye-catching graphics and images still holds a special place for small businesses. In fact, printed promotional materials remain essential tools for small businesses:

  • Marketing
  • Communication
  • And Brand Identity

In this comprehensive guide to small business printing, we will explore several topics. These include the benefits of small business printing services plus strategies to cut costs, collaborating with your local commercial printing company, and developing creative ideas to enhance your customer service.

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Benefits of Printing for Small Businesses

Sourcing local business printing services near you may seem old-fashioned in this era of online marketing, but it does offer numerous advantages that you should not overlook.

Here are some of the benefits that local printing services offer small business owners like you.

Creates a Tangible Brand Presence

Business card printing services plus printing brochures and flyers help to create a tangible representation of your brand. They leave a lasting impression and build trust with potential customers.

A display showing a wide variety of promotional products.Local Targeted Marketing

Direct mail campaigns and personalized printed materials enable you to reach specific demographics effectively. Customized printing helps you tailor your message to your target audience.

Credibility & Professionalism

High-quality printed materials convey a sense of professionalism and credibility. Customers are more likely to trust a business with polished print collateral.

Longevity

Unlike digital ads that disappear with a click, classic business printing services help create printed materials that have a long shelf life. Business cards, flyers, and brochures, for instance, can be kept by potential clients for months or even years.

Versatility

Printing isn’t limited to traditional items. You can print on various materials, from apparel and promotional products to signage and packaging and labels.

Now that we’ve established the benefits, let’s delve into strategies for cost-effective printing.

How to Cut Costs in Printing for Small Businesses

Local printing for small businesses doesn’t have to be costly. By implementing some of the smart strategies listed below, you can reduce printing expenses without compromising on quality.

Colored pixels representing Digital PrintingBulk Printing

Bulk printing or printing in large quantities typically lowers the cost per unit. Identify your most used materials and order them in bulk to save on printing costs.

Digital Printing

For short runs or materials that require frequent updates, digital printing is cost-effective and allows for on-demand production. It eliminates the need for costly plate setups used in offset printing.

Paper Selection

Get help choosing the right paper type for your needs. For instance, thinner paper is suitable for flyers, while thicker, premium paper works well for business cards or brochures.

Design Efficiency

Streamline your designs to minimize ink usage. Use efficient layouts, optimize images for print, and avoid excessive ink-heavy elements. Our in-house graphic design team can help you in this area.

Red background with white lettering that says Variable Data PrintingVariable Data Printing

PRI Graphics also offers variable data printing, where you can print thousands of unique documents that share the same basic layout but include customized messages. This can help you save on producing multiple short runs.

Eco-Friendly Printing

For those who are environmentally conscious, PRI Graphics offers environmentally friendly printing options, such as soy-based inks and recycled paper. Many of our customers greatly appreciate the fact that we prioritize sustainability.

Working with a Commercial Printing Company

There are many advantages to collaborating with a commercial printing company like PRI Graphics & Signs for larger or specialized projects.

Printing Expertise

Our commercial printers have the experience and expertise to handle complex printing projects, no matter how large or small. We also offer expert guidance on choosing printing materials, finishes, and design.

Cost Savings

Contrary to the belief that commercial printing is expensive, we often have access to bulk purchasing discounts and advanced printing technologies, leading to better cost savings in the long run.

Time Efficiency

As your local commercial printer, our experts can complete large printing orders quickly, freeing up your time to focus on your core business activities.

Customization

PRI Graphics has an in-house design team and can offer many customization options, such as die-cutting, embossing, and foil stamping. This will allow you to create very unique, eye-catching materials that cater to your business.

Consistency

We also have advanced color management systems to ensure consistent results across multiple print runs, including future print runs that are months or years down the road.

Professional Finishing

Our print experts can provide high-quality finishing options like laminating, binding, and UV coating, enhancing the durability and visual appeal of your materials.

We would love to be your commercial printing partner. Our commercial small business printing services are supported by our excellent reputation, quality of work, fast turnaround times, and courteous customer service.

Ideas to Better Service Your Customers Through Printing

To stand out in a competitive market, you can leverage your small businesses printing as a tool for enhanced customer service. Here are some unique ideas for you to consider.

Thank You written in script.Personalized Thank-You Cards

Send personalized thank-you cards to customers after a purchase or service. It’s a thoughtful gesture that leaves a positive impression and solidifies your branding.

Custom Packaging & Labels

Invest in custom packaging and labels with your branding. Not only does it enhance the unboxing experience, but it also reinforces your brand identity.

Event Promotion

If you host events or workshops, create visually appealing event posters and flyers. Distribute them in-store or online to attract attendees.

Informative Brochures

Develop informative brochures or guides related to your industry. Offer them as free resources to educate and engage your audience.

Blue background with the words Seasonal Promotions

Create seasonal promotional materials to keep customers engaged year-round. For instance, holiday-themed cards or summer sale flyers.

Loyalty Programs

Design loyalty cards or punch cards that reward customers for repeat business. These encourage customer retention.

Interactive Print

Use augmented reality (AR) or QR codes on printed materials to link customers to digital content, such as instructional videos or exclusive offers.

Survey Cards

Include survey cards with purchases to gather customer feedback. Offer discounts or incentives to encourage participation.

Community Engagement

Print materials that highlight your community involvement or social responsibility efforts. It shows customers that you care about more than just profits, you care about your community!

User Manuals and How-to Guides

If your product requires instructions, provide well-designed user manuals or how-to guides. Clear and easy-to-follow documentation can reduce customer frustration.

Summary

In conclusion, local business printing services can be a valuable asset for your small business, offering numerous benefits in marketing, branding, and customer engagement.

By adopting cost-cutting strategies, collaborating with a commercial printing company like PRI Graphics, and creatively using print materials, you can leverage printing to improve your customer service and make a lasting impression. Embrace the power of print to enhance your local business success.

Get In Touch with PRI Graphics & Signs in Phoenix

As Phoenix printers, PRI Graphics & Signs services clients locally, and across the state of Arizona and beyond. If you are looking for local business printing services near you including help with custom graphic design, we can help.

Please send us an email or contact us online.

We can also be reached locally at 602-393-3131 or call us toll-free at 1-877-409-8889