Top 9 Vinyl Banner Printing Design Tips

Vinyl Banner Printing Tips

When it comes to the design, is important to focus on simplicity and contrast when vinyl banner printing.

After all, you usually only have a few seconds to catch someone’s attention and to get them to read your message. If the text font is too small, the banner message will blend into the background. If there’s too much text it simply won’t get read and you’ve lost your opportunity.

PRI Graphics in Phoenix AZ offers these nine custom vinyl banner design tips and considerations to think about before you print your next banner.

Tip #1 – Pick A Font Size That Is Big Enough

Think about the size and scale of your vinyl banner. How high and how far will your banner be posted? From what distance will you want people to be able to read the banner from? A general rule of thumb is 10 to 100 – 10 inches of letter height for every 100 feet of visibility.

And don’t forget that the faster the passing traffic is the larger the banner and font size needs to be. That is, your text font will need to be much bigger on a banner targeting freeway traffic compared to a banner targeting walkers in a park. Our Phoenix printing experts can help you pick the right size font to use on your banner to ensure that it is readable by your target audience.

Tip #2 – Choose Your Words Wisely

With vinyl banners, you have just a couple seconds to get your message across, if that. If the text can’t be read and understood in just a second or two you’ve lost the person’s attention. A general rule for using text on a banner is 3 by 5. In other words, simplicity is key – go for clarity and abide by the rules. There should 15 words or less on the banner:

  • Three lines of text with five words per line
  • Or five lines of text with three words per line

Tip #3 – Maximize Impact With Contrasting Colors

In order to make your vinyl banner clear and distinguishable in just a few seconds, pick color combinations that have maximum impact and are easy on the eyes, such as Black on White, or White on Blue.

Tip #4 – Think About The Banner’s New Backdrop

Knowing the background color of where your banner will be posted – such as a forest background, a brick wall, or a temporary fence – will help you pick out contrasting colors and graphics for your banner that will stand out. A thick white or black border around the edge of the banner may be needed to differentiate it from a busy backdrop. Remember, vinyl banner printing that stands out is much more likely to get noticed than one that blends in.

Tip #5 – Consider Double Sided/Double Exposure

Will people see the backside of your banner as well? If so, you may want to ask for double-sided vinyl banner printing so that your message is visible to traffic moving in both directions.

Tip #6 – Measure Mounting Location Size

Be sure to measure the area where you plan to hang the banner to make sure there is enough space, especially if you are ordering custom vinyl banner printing services for a special event like a community race or a reunion. There is nothing worse than going to hang up your banner and realizing that it is way too big, or on the other hand, looks way too small in such a large space.

Tip #7 – Size Up The Competition

If you are hanging your vinyl banner in an area with a lot of other signage around it you will need to figure out how to make your banner stand out above the rest. For example, you may need to make your banner bigger or your color more vibrant. It may be worth it to visit the location beforehand to see what the dominant colors are of the other signage so that you can choose the best contrasting colors.

Tip #8 – For Outside Use Utilize Wind Slits

If you are planning to use your custom vinyl banner outside it is important to get a weave or mesh banner that will allow the wind to flow through the banner. Strong winds can cause hanging issues and may even damage the banner. Mesh vinyl banner material is commonly used for large signs and for banners on fencing around special events.

Tip #9 – Options for Hanging Your Vinyl Banner

Consider the finishing options for your vinyl banner such as pole pockets and sewn-in ropes. This will make it easier to hang or mount your new banner properly. Reinforced grommets around the edge of the banner offer a flexible way to hang up a banner and can be utilized in multiple locations.

Still Have Questions about Vinyl Banner Printing?

Our vinyl banner printing experts at PRI Graphics in Phoenix Arizona can help you with other unique banner design and printing considerations including:

  • VINYL BANNER WEIGHT– Do you need a standard 13oz banner or does your application call for a heavier duty 23oz weight?
  • BANNER LIFESPAN – What is the best printing option for the duration you plan to use the banner? Is the banner for a single weekend event or do you plan to use it for an annual event or all season long?
  • BANNER GROMETS – Have you allowed room for the little-reinforced holes (grommets) around the edge of your banner so that they don’t interfere with your banner text or custom design?

Check out vinyl banners on Wikipedia for more information.

PRI Graphics offers large mesh and vinyl banner printing services throughout the Greater Phoenix area. We can custom design and print banners and canvas posters for all manner of applications including:

Sports Events                    Grand Openings

Music Events                     Construction Projects

Retail Advertising             Trade Shows

And so much more!

Learn More About Vinyl Banner Printing

To learn more, please visit our Vinyl and Mesh Banner page or speak with our Arizona printers directly by calling Toll Free 877-409-8889.


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PRI Graphics & Signs logo with "Solutions to Innovate" text

What Are My Vinyl Graphic Printing Options?

Image Showing Storefront Window GraphicsThere are plenty of vinyl graphic printing options for most businesses. In this post we’ll cover several types of large format vinyl graphic materials to help you achieve the perfect look on whatever surface you plan to adhere your vinyl wrap to!

Our large format printing experts here at PRI Graphics offer the following breakdown for the most popular vinyl graphics printing and marketing options.

Reflective Vinyl Graphics Printing

Reflective vinyl graphics are designed to be visible at night when the reflective vinyl graphic is illuminated by light. A similar type of property is used on road signs that are visible when headlights shine on them.

Opaque Vinyl Graphics Printing

Opaque vinyl graphics do not allow light to pass through. Printing opaque vinyl graphics is ideal for covering up old graphics or for temporarily covering an old sign.

Printing on Matte and Gloss Vinyl

A matted vinyl graphic appears flat while a printed gloss vinyl graphic is shiny. Matte vinyl offers the best vinyl graphic printing options for indoors as interior lighting can create “hotspots” on a glossy graphic design. Hotspots make indoor glossy graphics hard to read or to discern the colors or pattern areas where the light hits. Large format gloss vinyl graphics typically have a more vibrant color in the print and look great when used as vehicle wraps.

Brushed Aluminum Vinyl Graphics Products

Brushed aluminum vinyl graphics are designed to give dimensional stability and durability, and looks like aluminum.

Clear Vinyl Graphics Design

Printed, large format clear vinyl graphics are most commonly used on glass or to make the vinyl graphic look like it was painted on the surface. The clear background is distraction-free and doesn’t take away from your brand or message.

To learn more about vinyl graphic printing options or what our graphics department at PRI Graphics in Phoenix can do for you, give us a call Toll Free at 1-877-409-8889

Or, complete our online contact form for vinyl graphics printing services.


More Tips – RVinyl has a great article on the Types of Vinyl that can be used for wall art, window graphics and signage.

6 Ways to Promote Your Business with Vinyl Graphics

Custom business vinyl graphics are a surprisingly affordable way to establish your brand and speak to customers while using highly visible surfaces like the windows, doors, and vehicles of your business.

Not only are custom business vinyl graphics more affordable than paint, they offer several other great benefits for your business.

Vinyl-Graphics-PRI-2Vinyl graphics:

  • Are fully customizable and adjustable
  • Provide flexible design options to meet all demands
  • Are easy to update for new promotions or seasons
  • Offer quality finished products with UV-cured ink
  • Are completely waterproof
  • Come in a variety of vinyl substrates to withstand all types of environments

Here are just a few ideas on how PRI Graphics in Phoenix Arizona can assist you with custom vinyl graphic printing services to help strengthen your marketing and branding message.

Storefront Window Graphics Promote Sales

Use custom business vinyl graphics to take advantage of your existing highly visible real estate – your storefront windows and doors. Add window vinyl graphics that promote a current sale or event. Vinyl window graphics are very easy to remove and replace and do not damage the existing structure. Vinyl graphics for windows can also be used to promote seasons such as Thanksgiving, back to school, Christmas, or Spring Break.

Vinyl window graphics are very affordable and easy to replace, so your business can easily update them throughout the year, and even reuse seasonal vinyl graphics (like Christmas) year over year. See our article on “Trends to Consider for Storefront Design.”

Vinyl Graphic Decals and Stickers

Vinyl graphic decals (and stickers) can be printed in all sizes, shapes, and colors. This makes them the perfect “sticker” to use throughout your business. Use vinyl decals to brand equipment your employees use every day such as hard hats or POS Systems. You can also use vinyl graphic decals for labelling products or as nameplates for desks and office doors.

Safety Vinyl Graphics & Signage

Custom business vinyl graphics are also great for adding safety information or instructions to equipment or walls throughout your business or jobsite, to help protect staff and visitors. Safety graphics are a much more permanent and attractive solution, and more likely to be read by employees and customers than are miscellaneous papers hung throughout the building.

Floor Graphics as Wayfinding Directional Signs

Vinyl floor graphics are perfect for special sales, trade shows, or large events. Floor graphics can be used to provide wayfinding directions and improve flow of traffic, as well as endorse promotions. Vinyl floor graphics are slip and scuff resistant, removable, and won’t damage your floors. Floor graphics stand out, grab attention, and make a lasting impression.

Wall Graphics of All Sizes for Decor

Like floor and window graphics, vinyl wall graphics take advantage of existing space to further build your brand and strengthen your message. Wall graphics can range in size from small wall decals to bold large format vinyl banner printing. Add your company logo or mission statement to the wall, or choose creative vinyl graphic designs to decorate and create an atmosphere your customers will love.

Vehicle Vinyl Graphics – Your 24/7 Mobile Advertisement

Your business vehicles can also be moving billboards. Add vinyl graphic lettering or logos to your vehicle to let potential customers know who you are and how they can contact you. Vinyl car graphics are much more affordable and less permanent than a custom paint job, and take much less time. Vinyl graphics for cars and trucks are especially popular among mechanics, plumbers, electricians, and other service related businesses who use vehicle vinyl graphics for 24/7 mobile advertising.

Business Partner Magazine has a great article on Why Signage Is Important for Any Business.

At PRI Graphics, large vinyl graphics are fully viewable and adjustable prior to printing and application, so you can get exactly what you want before its application. Our Phoenix print shops use digitally controlled plotter technology and take care of the entire process – from designing and printing to cutting and installing vinyl graphics. We’ll exceed your expectations!

Call PRI Graphics Toll Free at 1-877-409-8889 for more information about our custom business vinyl graphics and printing options.


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Swimming Pool Safety Signs – What You Need to Know

With summer fast approaching we thought it best to update our blog on printable pool safety signs.

Pool Safety Signs Are A Requirement

When the installation of a swimming pool or spa is likely to involve members of the public, whether it is for residential, commercial, or hotel guest use, Arizona law requires you to install a range of pool safety signs.

Swimming pool safety signage should be displayed in the pool zone so that individuals are aware of the dangers and rules that may affect them while using the pool.

Your first step towards organizing your pool safety signs is to speak with your local sign printing company like PRI Graphics in Phoenix, so you can collaborate with the graphic designer to better understand Arizona’s rules and regulations.

Printing large format signs and site graphics is one of PRI Graphics’ specialities and they will be able to explain what materials are required to guarantee that the pool safety signs not only meet Arizona’s state laws, but will also remain in perfect condition for as long as you have your pool.

Why Safety Signs Are Necessary

With 7 million hot tubs and 9 million public and residential swimming pools in the US, you can quickly see that a standard for rules and regulations governing pool safety signs is a necessity to help minimize and prevent accidental drowning.

Unfortunately, many individuals may not recognize or acknowledge the dangers until they are pointed out to them. The posting of pool safety signage is set out by law to not only protect pool users, but also to protect pool owners like you, against liability claims, especially in these times of mass litigation.

Types of Signs Required

Arizona state law requires that a number of pool safety signs be installed to properly inform the users of all public, commercial and residential pools.


For pools that are less than 5 feet deep and do not meet the Arizona administration code, a no diving sign is required that features the international symbol, so that it is easily recognized by people from anywhere in the world, just as major road signs are internationally familiar to all.


As chlorine will almost certainly be used in any swimming pool, a sign showing that there is the potential ‘danger’ connected to chlorine gas, must be placed on the door of the chlorine room, with letters that are 3 inches or larger.


A pool rules sign must be posted within 50 feet of the pool and in a highly visible area for people to read before they enter the pool. Pool rules signage typically includes suggestions like using the toilet before entering the pool and taking a shower before swimming. Other information included might suggest that individuals do not enter the pool when they have a cold, an open wound, or any contagious condition, including diarrhea. For those that may suffer from incontinence, they must wear tight fitting rubber or plastic pants or a diaper suitable for swimming. The pool rules sign will also tell individuals to observe all safety regulations.


Depending on whether your pool is for commercial use or not, it may also be necessary to post a sign that informs users whether the pool has a lifeguard on duty, or not. Where lifeguards are not on duty, it is highly recommended to post a “swim at your own risk” pool safety sign. Similar rules will suggest (in letters at least 4 inches in size) that children must not use the pool without an adult in constant attendance.

Other pool safety signage to consider might include POOL SAFETY EQUIPMENT SIGN and POOL SAFETY CPR SIGN. See also our blog on Experiential Signage.

The sign experts at PRI Graphics can assist you with designing and printing the custom pool safety signs you need, and help ensure that your swimming pool signage meet municipal, county and state regulations. You can find more educational materials on this Pool Safely website.

For more information on printing pool safety signs call PRI Graphics in Phoenix Toll Free at 1-877-409-8889 or contact us online.


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Top Store Design Printing Trends to Consider

Thanks to the ever expanding Internet and new printing technology, storefront graphics like bannerswall graphics and window graphics are no longer just being compared to your competitors in the same mall, but to other retailers and close competitors online and across the globe.

Fortunately, this brings you many advantages as you can borrow, rearrange, and expand upon great printing ideas that you see emerging in other cities and countries, long before other local retailers that share the same location with you.

Here are four emerging printing trends that our print experts at PRI Graphics have noticed in terms of creating a commanding storefront presence and how you can use digital printing and large format printing to build your company branding and improve your bottom line.

Trend 1: Match Your Storefront Graphics to Your Online Presence

These days, the products, merchandise, and services that you offer (as a business or non-profit organization) can be seen virtually anywhere as people click through their tablet computer or cell phone to see what is available on your website. In fact, many customers will likely look at your website not only for the products or services you offer, but also for directions or store hours even before they visit you in person.

With the wonders of modern graphics and printing technology, it is easy to connect your online and off-line stores with similar colors, branding, and graphics to enhance the overall impression that you wish to present. How you design your store and furnish your space is central to everything that you communicate directly to your customers.

Whether your customers are visiting online, or visiting in person at your brick and mortar store, your goal is to make their shopping experience as cohesive, easy, and as pleasant as possible.

Trend 2: Storefront Graphics Design Ideas that Target Customer Needs

Your customer should determine your storefront design. By way of mixing your storefront banners, window graphics, vinyl graphics, and wall graphics, you are planning to appeal directly to your customers.

Thanks to today’s affordable printing technology, and all the options available through PRI Graphics, your Phoenix AZ printers, many retail store owners are choosing to replace their images and graphics presentations more regularly. The trend is to utilize more unique storefront design ideas incorporating individual parts that are compatible with your overall brand, future presentation, and products and services. This way, you can mix and match, renovate, and remodel your storefront in a short timescale with as little effort as possible.

Trend 3: Don’t Stray from Brand Recognition

Remember that although modern printing technologies and opportunities to quickly change your storefront appearance are easy, your branding and logos need to remain congruent and constant. Your customers need to easily recognize you – think, for instance, of the McDonald’s ‘M’ or the Coca-Cola logo. How can your storefront appearance evolve while your brand recognition stays the same, without confusing customers?

Any changes to your storefront graphics must be consistent with your brand and yet fresh and exciting, making the most of store design trends that are popular around the world – and from your competitors.

Trend 4: Power Shift from Retailer to Customer

Unless you are in a very niche market, your customers have increasing online shopping options that shifts the power away from you (the retailer) over towards the customer. In this way the retail store is no longer thought of as a collection point for products, but a full service of persuasion and enticement, service, and communication.

Ask Us About Store Design Trends and Printing

Stay ahead of the competition and talk through and discuss your storefront graphics design ideas with PRI Graphics’ graphic designers located in Phoenix, Arizona. Our designers and printers understand what new ideas and facilities are available, and may even present a design that you had never thought of.

By being in sync with your graphics designer, you will be ready to act quickly, to pull customers from outside to inside your store, or entice them online and within in a short space of time.

PRI Graphics’ environmental graphics and wayfinding signs can appeal to both the intellectual and emotional side of your target audience.

For more information or for more storefront design ideas, please contact PRI Graphics by calling toll free (MST) at 1-877-409-8889 or complete our online contact form.

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Rock Your Next Trade Show Booth with Custom Display Graphics

If you need trade show displays or help with creating stand-out booth graphics, standees, or show banners, PRI Graphics in Phoenix or can help you get ready for your next big trade show.

Trade Show Displays that Get Noticed

We offer custom design and printing services for trade show displays. We can help you with exceptional trade show booth display panels that will capture attendees’ attention and draw them in. Make sure your trade show booth is working harder than ever to promote your business, products, and/or services.

In this post, our PRI Graphics print specialists will offer some display graphics tips and tricks for creating custom display graphics that you can use to start putting together the best trade show booth ever!

Claim Your Space With An Oversized Trade Show Banner Design

A large background is the ideal location for trade show displays. Consider custom printing a canvas or vinyl backdrop banner with your logo and/or branding message. Like the retractable banners, these will help customize your booth and fill in the big empty spaces. Most likely, it will also be the most visible and noticeable sign from a distance. Remember, if you are a fairly new company or a new player at the trade show, attendees may not recognize your logo or brand. Add something to your trade show banners to help attendees know what you’re about and why they should stop at your booth.

Invest In An Easy Setup Trade Show Retractable Banner

Don’t settle for a boring blue or black backdrop in your trade show booth. Make the most of your real estate by adding retractable banners that brand your booth with a lasting impression. Retractable banners are easy to pack along (as they roll down into the base) and are very quick and easy to set up.

Cut Out Standee Graphics – Trade Show Displays that Stand Out

People are naturally drawn to faces so why not use a life size cut out standee to attract their gaze and pull them into your trade show booth. PRI Graphics can help you design a cut out standee that will offer a unique three-dimensional aspect to your display booth, something that very few other display booths will probably have. Ask our Phoenix printers and designers for these and other great trade show booth ideas that will showcase your business and brand. Incorporate a cut out standee in your next trade show booth.

Set Out Take-Home Brochures and Pamphlets

Once someone stops at your booth they will likely feel most comfortable browsing any brochures or pamphlets you have set out. After discussing how you could potentially meet their needs, it’s a good idea to give them a pamphlet or brochure to take home so that they can remember what you offer. Consider adding a QR code to your printed trade show hand outs that the attendee can scan with their smartphone and automatically go to your website, video, or contact information, etc.

Consider Branded Trade Show Table Covers

There’s no need to use the plain white table throw provided by the venue. Talk to PRI Graphics about printed trade show table covers in a variety of available colors, and further reinforce your branding with custom logo printing.

Make Sure You Are Stocked Up On Business Cards

Be sure to be well stocked with business cards for every person working your trade show booth. After speaking with attendees, it’s always good to give them your contact information so they can get in touch with you again. There is no good reason to run out of business cards at a trade show when turn around times and costs of printing are so minimal today.

Don’t Forget Your SWAG…Add A Smile with Your Promotional Hand Outs

Studies show that trade show attendees are more likely to stop at display booths when they are handing out promotional items. Add something extra to entice people to stop by – whether it’s candy, a drink, a small printed promotional product like a USB stick, a coupon for their next purchase, or even a small gift card for Starbucks. Make sure your printed promotional items are different than everyone else’s and will be useful enough for the person to make a point to come to your display booth and want one.

A friendly smiling face accompanying the display booth is also a must. Be approachable and personable. Know how to break the ice with people who may be a little hesitant to stop. When all else fails, simply smile!

Additional Factors that Influence Your Trade Show Booth

Trade show displays are essential, but there are other environmental factors you may want to consider that will affect the success of your trade show booth including:

  • LIGHTING – Do you need extra lights to showcase your trade show banners or signs?
  • SIGHT – What will attendees see when they look at your booth? Are your signs too high, too low, or too small?
  • HEIGHT – Are the signs at your booth visible from further away?
  • TECHNOLOGY – Do you want to make your display booth interactive, with videos playing or even a WiFi or charging station?
  • SOUND – Can you have a conversation or is it too noisy? Retractable banners and other items can help break up the noise between display booths.

Keep the creative juices flowing and check out our Trade Show Graphics Video to see just a small sample of our graphics and trade show displays in use at trade shows across North America!

Contact PRI Graphics

For more information about our trade show displays and custom printing services, please speak with our Arizona printers directly by calling Toll Free 1-877-409-8889. We can help you design an entire new set of graphics for your trade show displays or help you revamp the trade show booth you already have in place.

Be sure to check out our additional article Trade Show Graphics Ideas to help your trade show booth do the marketing for you!

This article by offers some great tips on How to Get the Most Out of Exhibiting At a Trade Show.

Incorporate Vinyl Graphics Printing into Your Marketing

Have you considered custom vinyl printing as a way to get more graphics and life into your branding and marketing efforts?

Our graphics design specialists at PRI Graphics in Phoenix AZ have put together these unique ideas on how you can use custom vinyl graphics printing and cutting to make your company and your message stand out.

Vinyl Window Graphics Printing

With custom window graphics printing, you can create unique window decals in all shapes and sizes. Printing “see through vinyl” for windows is a great marketing idea since it still allows you to still see out the window. Or, for complete privacy, you can choose to print solid custom vinyl graphics. If your storefront or office is on the street level, window graphics essentially create eye level billboards that can catch the attention of those just passing by. If your office is on the second floor or higher, you can use printed window graphics to draw attention to your location and let customers know they are at the right building before going up the elevator or staircase. At PRI Graphics, we offer both permanent and temporary window graphics printing.

Floor Graphics Printing

Large format printed vinyl floor graphics can be used as a cool marketing tool or for wayfinding, where printed vinyl footsteps or arrows help lead customers to your promotional display or checkout. You can also use vinyl floor graphics to inform customers of special discounts and sales. If your customers come in with little children you can create a kid-friendly zone with hopscotch vinyl floor graphics or a car mat that will keep the kids delightfully entertained. Floor graphics can be functional, fun, and creative; just let your imagination run.

Wall Covering Printing

Vinyl wall graphics can be permanent or temporary and used to make announcements, promote new products, display logos, or add excitement to your retail or business space. The best thing about printed wall graphics is that they are easy to change. You can rotate through for special events or seasonal promotions. Read more about the Advantages and Benefits of Wall Coverings.

Professional Fleet Graphics

Enhance just one vehicle or your company’s entire fleet with full professional vehicle wraps. Vehicle graphics can also be individually cut and used to make your company more visible wherever you are – including on the road! Fleet graphics also clearly identify your vehicles for when you make deliveries to customers or perform job site inspections. Learn more about vehicle graphics at PRI and check out our other blog post on the benefits of vehicle graphics and wraps.

Custom Vinyl Graphics for Uniforms and Equipment

Do your employees wear special equipment like hardhats or carry tools to a job site in a hard storage container? Do they wear uniforms or use a ladder or some other piece of equipment? Tools, equipment, and even uniforms provide an opportunity to advertise your brand, logo, or message. Why not print and cut vinyl graphics and decals for employee uniforms and equipment? For branding purposes, it’s good to promote your logo and message wherever you can.

About PRI Graphics

PRI Graphics operates two printing facilities, one in Phoenix and another, Arizona. We offer in-house graphic design, professional printing services, and precision digital cutting for all types of large format printed materials.  From backlit graphics and window graphics to banners, wall coverings, and vehicle wraps, we can help you with all your printing needs. No printing project is too big or too small.

When it comes to custom vinyl graphics printing, we work on all sizes of projects – no matter how big or small! You can choose from a variety of vinyl materials suitable for your application including reflective vinyl and static cling vinyl.

Please call us in Phoenix at 1-602-393-3131 for more information on large format custom vinyl graphics printing.

Our toll-free number is 1-877-409-8889 or send us an email. We will be happy to assist you.

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