Photo of wide format printer.

What is Digital Printing vs Offset Printing?

/in , /by

Often, we’re asked to explain the pros and cons of digital vs offset printing so we asked our PRI Graphics printing experts in Phoenix Arizona to explain the differences.

Digital vs Offset Printing – What is Digital Printing

With digital printing, digital files are created on a computer using publishing software, photo software, or mapping software, and are then sent to the printer (over WiFi or Cat 5 cable) where the images, maps, or photos are transferred or printed onto paper. Both laser printers and inkjet printers can be referred to as digital printers.

Laser Printers

With digital laser printing, the laser printer charges the paper with electricity in the intricate shape of the photo, text, or map. Once the printer toner is released onto the paper, it only adheres where the paper has been charged, and the balance of unused toner is often expelled. A digital color laser printer can usually only utilize colors from the CMYK color palette. This limits their color output range, specifically where gradients or graduated fills are involved. However, digital laser printers are fast for anyone that needs a quick turnaround on digital laser printing!

Inkjet Printers

With digital inkjet printing, the inkjet printer doesn’t require paper charging. Instead, ink is released from ink cartridges contained in the printer that sprays the picture, letters, or map images directly onto the paper or other mediums. Because color inkjet printers traditionally use the RGB color palette, their range of colors is much larger. However, digital inkjet printing is not as quick as laser printing. Inkjet printers offer more detail and the final printing more closely resembles photographs as a result of the inkjet printer’s color range. Since inkjet printers are much slower than digital laser printers, inkjet printers are not usually used for high volume printing projects.

Digital vs Offset Printing – What is Offset Printing

One similarity in digital vs offset printing is that digital files can often be created for use in offset printing as well. However, these digital files are not transferred directly to the printer. Instead, the digital files are used to burn plates that are then attached to the offset printer. Inked images (of text or graphics) from the plate are transferred to a rubber blanket on the offset printing press, which in turn transfers the image directly onto whatever type of substrate is being used.

Offset printers come in a wide range of sizes and can print on a wide range of substrates. They are incredibly fast; much faster than either laser or inkjet digital printing. When it comes to digital vs offset printing, offset printing is generally used for more extensive printing projects that encompass printing thousands or even millions of pages.

Check out this online page for additional information on The Difference Between Digital vs Offset Printing.

Ask Our PRI Graphics Printing Experts

If you still have questions about digital vs offset printing and which would be right for your business, please call our Arizona printers Toll Free at 877-409-8889 or email PRI Graphics.

More Articles About Digital Printing:

Color press printer.

Brochure Design and Printing Tips

/in , /by

Looking for brochure design ideas to freshen up and improve on your next brochure printing or are you designing a brochure for the very first time?

PRI Graphics is a local Phoenix Arizona printer with a satellite printing shop in Mesa. Our in-house graphic designers have come up with 7 winning creative brochure design ideas that we’d like to share with you in this blog post.

The best brochure design focuses on:

  1. Connecting with your prospects, customers, and contacts
  2. Showing them how you can meet their needs and solve their problems

Below, is our list of the best business brochure design ideas and other tips to consider when it comes time to print your next brochure.

7 Brochure Design Ideas

1. Know the purpose of the brochure.

Start by thinking about why you need a brochure printed. Who will be reading the brochure and what is the brochure purpose? What do you want the reader to learn from your brochure? How will the brochure be distributed? The answers to these questions will influence every other decision moving forward, from brochure size, content, images, and call to action, to paper quality and so on.

2. Know your customer and speak to their needs.

Before you write the brochure copy or pick your images, it’s important to think about your customer. Why would they want to buy your product or use your services? What’s the biggest benefit you can provide? What problem or issue can you help them overcome? Talking to your customers as well as your staff to fully understand the customers’ needs can provide a lot of insight in this area.

3. Use catchy headlines and graphics.

On average, a brochure has less than five seconds to catch and hold the reader’s attention. Boring or hard to read headlines may prevent the customer from even opening the brochure! Eye catching brochure graphics may be enough to intrigue the reader and cause them to read the text. If you have to purchase stock images for your brochure, try to choose unique graphics that do not look like stock images.

4. Design for how the brochure will be used.

Always keep in mind who will be reading the brochure, how it will be displayed, and the clear central message the brochure will be delivering. For example, a high-end glossy brochure on heavy paper may come across as luxurious and unnecessary for a non-profit organization, and could possibly even turn away potential donors. On the other hand, this type of glossy brochure may be necessary for a car dealership or for use at a technology tradeshow. Learn more about Paper and Factors Affecting Print Quality.

5. Make the brochure easy to skim with bullet points.

Your reader is likely pressed for time. Once you’ve caught their attention and they have opened the brochure, you need to make your inside copy easy to skim and glance over. Good marketing brochure design includes bullet points and lists along with clear headings to make it easier for the reader to take in the main points without having to read every single word.

6. Add calls-to-action – tell them what to do after reading the brochure.

There’s nothing worse than a customer reading your entire brochure and then putting it down without taking a form of action. It is important to tell the reader what they should do next using some form of call to action (CTA). Should they:

  • Visit your website?
  • Call for a free trial?
  • Redeem a coupon for a discount on their first service?
  • Make a one-time donation?

7. Don’t underestimate the conventional tri-fold brochure design.

Tri-fold brochures have been a staple in advertising and marketing for many years. It is easy to fold, can be stuffed into a standard envelope for mailing, and fits into display racks. People typically know how to read this type of brochure – from front the outer front flap to inside to back flap. Tri-fold brochure design is still highly used because quite simply, it works! Learn more about the Difference in Printing Booklets, Brochures, and Flyers.

Need More Help with Brochure Design Ideas?

Our Arizona customers use our Phoenix brochure printing services for a wide range of uses, from take-out menus to service pamphlets, to door-to-door marketing pieces. PRI Graphics uses high production digital printing presses for all kinds of special brochure sizes (plus folding and scoring) on a range of different papers and brochure finishes.

Don’t have a brochure designed yet? Need help? We also offer creative brochure design ideas and printing services.

Please visit our brochures page to learn more about creative brochure design or speak with our Arizona printers directly by calling PRI Graphics Toll Free 1-877-409-8889.

 

For more tips, see this post by Creative Bloq entitled, Brochure Design: 10 Top Creative Tips.

5 Tips for Annual Report Printing

/in /by

Use your annual report printing to impress your stockholders and potential investors at you next Annual General Meeting.

Our Arizona printing experts have put together these five key design considerations to take your anual report printing plus product specifications, manuals and other printed reports to the next level. These include:

  1. Binding options
  2. Fold out sheet options
  3. Printable report tabs
  4. The right type of paper
  5. Report covers with pockets

Annual Report Binding Options

The type of document binding style you choose for your annual report printing will likely depend on the number of factors. These might include the number pages and durability required, if you will be mailing out copies, and the overall look you want to achieve. Some of the most common types of binding for corporate annual report printing include:

  • Saddle Stitching – This is the most affordable method for binding a booklet or annual report. Saddle stitching uses staples down the middle of the folded papers.
  • Comb binding – This is the most common style for binding an annual report that allows the report to open flat. Comb binding is available in a variety of thicknesses and colors.
  • Coil binding – This is still a reasonably priced option for binding your annual report using a single pre-coiled plastic binding. The report will open flat and easily fold in half.
  • Wire binding – This is the most professional and durable binding for slick and sturdy looking company annual reports.

Don’t know what type of annual report binding you need? Call us toll-free at 1-877-409-8889 and ask our annual report printing and binding experts what they recommend for your report.

Print Fold Out Sheets

Fold out sheets within your annual report are a great way to add extra visuals that will impress. You can also include fold out sheets to include larger spreadsheets or detailed financial information that needs more room than your standard page size.

Printable Report Tabs

If your annual report printing will be lengthy why not add printable report tabs to make it easy to find key sections within the report? Your shareholders and investors will thank you when they no longer have to flip through dozens, if not hundreds of pages to find what they are looking for.

Annual Report Paper Stock

Will your standard white paper suffice or would you like to take your report to the next level using laminated or embossed paper? If your corporate annual report printing is colorful and visual, you may opt for full color bleeds to ensure no unprinted edges of paper exist in the final document. The decision of what type of paper stock to use for your annual report will likely be influenced by how many copies you are making, how many pages are in each report, how heavy and thick you want the finished product to be, and so on.

Report Covers with Pockets

Annual report printing that have report covers with built in pockets are functional places for your stakeholders to store their own notes (after the meeting), or a creative place for you to insert some extra SWAG into the report.

Ask Us About Annual Report Printing in Arizona

At PRI Graphics in Mesa and Phoenix, Arizona, we work closely with businesses of all sizes to print corporate annual reports, employee manuals, product specifications, and other bound printed documents.

For more information on annual report printing, please visit our manual printing page or speak with our local printers directly by calling our Phoenix printing company Toll-Free 1-877-409-8889.

 

Column Five Media has a great article worth a read called, 50 Unique & Creative Annual Report Design Examples to Inspire You.

Check Out Additional Printing Tips:

Rock Your Next Trade Show Booth with Custom Display Graphics

/in , , , , /by

If you need trade show displays or help with creating stand-out booth graphics, standees, or show banners, PRI Graphics in Phoenix or Mesa AZ can help you get ready for your next big trade show.

Trade Show Displays that Get Noticed

We offer custom design and printing services for trade show displays. We can help you with exceptional trade show booth display panels that will capture attendees’ attention and draw them in. Make sure your trade show booth is working harder than ever to promote your business, products, and/or services.

In this post, our PRI Graphics print specialists will offer some display graphics tips and tricks for creating custom display graphics that you can use to start putting together the best trade show booth ever!

Claim Your Space With An Oversized Trade Show Banner Design

A large background is the ideal location for trade show displays. Consider custom printing a canvas or vinyl backdrop banner with your logo and/or branding message. Like the retractable banners, these will help customize your booth and fill in the big empty spaces. Most likely, it will also be the most visible and noticeable sign from a distance. Remember, if you are a fairly new company or a new player at the trade show, attendees may not recognize your logo or brand. Add something to your trade show banners to help attendees know what you’re about and why they should stop at your booth.

Invest In An Easy Setup Trade Show Retractable Banner

Don’t settle for a boring blue or black backdrop in your trade show booth. Make the most of your real estate by adding retractable banners that brand your booth with a lasting impression. Retractable banners are easy to pack along (as they roll down into the base) and are very quick and easy to set up.

Cut Out Standee Graphics – Trade Show Displays that Stand Out

People are naturally drawn to faces so why not use a life size cut out standee to attract their gaze and pull them into your trade show booth. PRI Graphics can help you design a cut out standee that will offer a unique three-dimensional aspect to your display booth, something that very few other display booths will probably have. Ask our Phoenix printers and designers for these and other great trade show booth ideas that will showcase your business and brand. Incorporate a cut out standee in your next trade show booth.

Set Out Take-Home Brochures and Pamphlets

Once someone stops at your booth they will likely feel most comfortable browsing any brochures or pamphlets you have set out. After discussing how you could potentially meet their needs, it’s a good idea to give them a pamphlet or brochure to take home so that they can remember what you offer. Consider adding a QR code to your printed trade show hand outs that the attendee can scan with their smartphone and automatically go to your website, video, or contact information, etc.

Consider Branded Trade Show Table Covers

There’s no need to use the plain white table throw provided by the venue. Talk to PRI Graphics about printed trade show table covers in a variety of available colors, and further reinforce your branding with custom logo printing.

Make Sure You Are Stocked Up On Business Cards

Be sure to be well stocked with business cards for every person working your trade show booth. After speaking with attendees, it’s always good to give them your contact information so they can get in touch with you again. There is no good reason to run out of business cards at a trade show when turn around times and costs of printing are so minimal today.

Don’t Forget Your SWAG…Add A Smile with Your Promotional Hand Outs

Studies show that trade show attendees are more likely to stop at display booths when they are handing out promotional items. Add something extra to entice people to stop by – whether it’s candy, a drink, a small printed promotional product like a USB stick, a coupon for their next purchase, or even a small gift card for Starbucks. Make sure your printed promotional items are different than everyone else’s and will be useful enough for the person to make a point to come to your display booth and want one.

A friendly smiling face accompanying the display booth is also a must. Be approachable and personable. Know how to break the ice with people who may be a little hesitant to stop. When all else fails, simply smile!

Additional Factors that Influence Your Trade Show Booth

Trade show displays are essetial, but there are other environmental factors you may want to consider that will affect the success of your trade show booth including:

  • Lighting – Do you need extra lights to showcase your trade show banners or signs?
  • Sight – What will attendees see when they look at your booth? Are your signs too high, too low, or too small?
  • Height – Are the signs at your booth visible from further away?
  • Technology – Do you want to make your display booth interactive, with videos playing or even a WiFi or charging station?
  • Sound – Can you have a conversation or is it too noisy? Retractable banners and other items can help break up the noise between display booths.

Keep the creative juices flowing and check out our Trade Show Graphics Video to see just a small sample of our graphics and trade show displays in use at trade shows across North America!

Contact PRI Graphics

For more information about our trade show displays and custom printing services, please speak with our Arizona printers directly by calling Toll Free 1-877-409-8889. We can help you design an entire new set of graphics for your trade show displays or help you revamp the trade show booth you already have in place.

Be sure to check out our additional article Trade Show Graphics Ideas to help your trade show booth do the marketing for you!

This article by entrepreneur.com offers some great tips on How to Get the Most Out of Exhibiting At a Trade Show.

Are Custom Printed Mailers and Flyers Still Effective?

/0 Comments/in /by

According to a recent Direct Mail Stats article by the website extendyourreach.com, direct mail and custom printed mailers continue to make a comeback.

This is true in spite of the fact that the research group Radicati Group Inc. announced that “the number of worldwide email users is predicted to reach more than 2.9 billion by the end of 2019!”

In fact, when you market with custom printed mailers and flyers and send them by post to prospective clients, you are more likely to experience a significantly better response than if you had sent them an email.

Why Custom Printed Mailers are Still Effective

Over 70% of people remain curious about what is in their physical mailbox, and 80% of them remember creative direct mail pieces that they have read in the previous four weeks. Print mailers and flyers are also kept and shared more regularly with other people. It is these kinds of benefits of custom printed mailers that make them the perfect medium to attract and retain customers.

Did you know that 171 billion pieces of physical mail are processed by the U.S. Postal service yearly according to the Statistic Brain Research Institute? Print mail is thriving, and the U.S. Postal Service estimates that 98% of Americans check their physical mail daily. Printed direct mail promotional products have proven they can and will get attention, and bring results.

Custom Printed Mailers Outperform Email

Everyone’s email inbox is overloaded. Moreover, all of the phishing attempts and other online scams sent by email makes recipients reluctant to open an unknown email or attachment from any business or person they are not familiar with. Essentially, you have just a subject line in which to catch the recipient’s attention. Most unsolicited email remains unread.

In 2016, direct print mailers defied the odds:

  • Anything can be attached to mailers and flyers, and alarm bells DO NOT go off in the consumer’s mind
  • Trust in printed marketing mailers is much higher than trust in email
  • Custom printed mailers are opened, read, remembered, and even shared in confidence by potential customers

Printed Business Mailers Are Better Targeted

Email has no hope when competing with custom print mailers. Unsolicited email that arrives at a recipient’s address is not trusted and won’t be introduced into the home, or eventually share a space on the kitchen or dining room table where they can be easily seen by everyone. Custom printed mailers and flyers can and will be shared.

Printed business mailers circumvent the barriers that Internet-distributed email promotions face, and often will incite those who receive them to share with family and friends.

Ask Us About Mailers & Flyers Printing

PRI Graphics operates printing facilities in Phoenix and Mesa AZ, and we can help your business leap past the digital hurdles. Let us provide you with numerous print mailer ideas plus strategies on how to optimize print mailers for the benefit of your business or organization.

Contact PRI Graphics online today, call us Toll-FREE at 1-877-409-8889, or send us an email.

We look forward to helping you with your business printing.

Color fan deck.

Print Marketing Materials – 6 Ideas to Promote your Business

/in , /by

Professional printing and print marketing materials have evolved a lot in the past few decades. With better, more affordable technology, plus more printing options and greater competition, it’s a buyer’s market.

As a business owner, you now have many more affordable options for print marketing materials to promote your brand, products, and services.

Essential Print Marketing Materials for Start-Ups

If you are a start-up business, your marketing strategy will a bit different from that of an established business. With no proven history, your start-up will need to focus on building a recognizable brand. It will also need to convince potential customers to choose your brand of products and services over the well-established competition.

In this post, our Phoenix printers at PRI Graphics will offer 6 affordable and very effective business promotion ideas for start-ups that with a focus on highly effective print marketing materials.

Consider your target market and combine any or all of the following:

  1. Business Cards & Loyalty Cards
  2. Brochures & Pamphlets
  3. Flyers, Leaflets & Handouts
  4. Posters & Banners
  5. Coupons & Vouchers
  6. Branded Promotional Products

1. Loyalty Card & Business Card Printing

Business Cards – Today there are so many affordable options for printing business cards. Business cards are one of your most important print marketing materials for grabbing attention. As a start-up, most likely your first impression will be accompanied by your business card. They can be single or double sided, matte or glossy finished, coated or uncoated, embossed, have a unique shape, or have whatever unique design you need to promote your image and brand.

Loyalty Cards – Many start-up businesses also incorporate a loyalty card into their marketing. Loyalty cards are a great hand-out marketing strategy for attracting and retaining new customers and repeat business. It also rewards your existing customer base.

Business cards and loyalty cards are highly effective print marketing materials that offer some of the quickest and easiest ways to spread the word about your business. You can even print your loyalty cards on the back of your business cards!

2. Pamphlets & Brochure Digital Printing

Brochures – Different brochure sizes, folding, and scoring can add a lot of flexibility to your color or B&W brochure printing. Print brochures to quickly generate interest and highlight the benefits of your products and services over the competition.

Pamphlets/Booklets – These print marketing materials generally offer a lot more room to provide more in-depth information about your products or services. Ask us about booklet printing.

Brochures and pamphlets have always been very important marketing tools that include your logo, brand, message, testimonials and where you are located. They can both include well written copy supported by colorful images that highlight the features and benefits of your business.

3. Flyers, Leaflets, Mailers, etc.

Ideal for grand openings, mailers, flyers and leaflets, plus other small card handouts are excellent ways to inexpensively promote your brand and business. Use these print marketing materials to spread the word about the benefits of your business and what sets you apart from your competition. According to the United States Postal Service, more than 79% of consumers will check their direct mail for bargains, coupons, and specials. Never underestimate the power of using flyers, leaflets and mailers.

4. Posters and Banners

Posters – These print marketing materials are ideal for large graphics and to promote your company message. Posters get noticed and are very popular for promoting specials and/or upcoming events.

Banners – Usually printed on large format printing machines, banners can be indoor or outdoor print marketing materials. From pole pockets and grommets to wind slits and sewn-in Velcro hemming, banners are very versatile and reusable. They can be printed on vinyl or mesh and used for short term, seasonal, or annual promotions.

5. Coupons & Vouchers

Most start-up businesses offer potential clients some form of discount voucher or coupon because it works; it’s a proven strategy that helps to draw in and retain new clients. Try offering a percentage discount, a 2-for-1 voucher, a free gift, or some form of complimentary service for first-time customers. These types of print marketing materials are conventions that most consumers look forward to when considering a new business. Potential customers are more apt to try something new when the feel they are saving money or getting a great deal.

6. Branded Promotional Products

Today’s printing technology allows us to print on all types of materials and products. Branded promotional products are the type of print marketing materials that people love to receive. You can choose to market your start-up business with printed logo pens, thumb drives, coffee mugs, or even something that is wearable. Most branded promotional products are functional and practical and ideal for use as trade show or event gifts.

About PRI Graphics in Phoenix & Mesa AZ

PRI Graphics in Phoenix and Mesa Arizona has been the professional printing company for many start-up businesses over the years. We also have an in-house graphics design team that can help you with the design and layout of your print marketing materials.

We can help you get the word out with digital printing for business stationary, business cards, brochures, flyers, coupons, posters, and whatever else you may need. We succeed by helping you succeed!

For more information about our printing company, or if you still have questions you need answers to, please call us toll free at 1-844-737-9599 or send us an email.

Call us locally at 1-602-737- 2321 for our in-house graphic design services.

What Is Variable Data Printing?

/0 Comments/in /by

Many companies need and utilize variable printing to help conduct their businesses successfully, but exactly what is variable data printing and how does it work?

In this blog post, our Phoenix printing experts at PRI Graphics will take a closer look at variable information printing (as it is also known) including how it works and how you can use it in your business.

How Variable Data Printing Works

For centuries after the invention of the printing press during the mid-1400s, printers could only mass-produce single documents that delivered a single message.

With variable information printing, we can now print thousands of unique documents without slowing, pausing, or stopping the print run. All of the documents can still have the same basic layout (including logos and branding). However, through the power of sophisticated software and a computer database, as the documents print certain elements such as text or graphics can be changed from one page to the next. This means that you can print customized messages on any sized printing run, from a few hundred to tens of thousands.

What Is Variable Data Printing Used for?

Digital printing provides businesses with a lot of flexibility when it comes to on-demand affordable printing options. Digital variable printing can range from just simple mail merging to more complicated “versioning” that allows you to customize your printing for the different markets you service.

Companies can now use variable data printing to print a host of customized materials including:

  • Individualized postcard advertising
  • Customized direct marketing materials such as mailers, brochures, booklets, and more
  • Unique labels and tailored packaging materials
  • Personalized letters and correspondence (ideal for invoicing or for customer relationship management strategies)

Variable data printing also means that you can easily adjust your marketing campaigns on future print runs in order to improve ROI.

About PRI Graphics

At PRI Graphics, our printing experts believe that for businesses to succeed in such a competitive marketplace it is vitally important to work with the right printing partner. We have specialized printing equipment, software technology, experience, and flexibility for variable data printing on multiple platforms.

PRI Graphics operates two printing locations including in Phoenix and Mesa Arizona. For more information about variable data printing, or about our Phoenix printing company, PRI Graphics, please send us an email or call us toll-free at 1-877-409-8889.

Call us locally at 602-393-3131 to reach our in-house graphic design department.

EFI (Electronics for Imaging), an online resource for print businesses, offers more in-depth information in their excellent PDF file entitled, VDP-Variable Data Printing.

You might also be interested in this related blog article by PRI Graphics:

Difference In Printing Booklets, Brochures, Flyers, Etc.

How to Make Personalized Business Stationery in 5 Easy Steps

/0 Comments/in , /by

Not every business owner knows how to make personalized business stationery that best represents the brand or business. Even so, there are accepted guidelines for how to design business stationery that looks professional.

In this post, our Phoenix printers at PRI Graphics offer 5 easy-to-do tips on how to make personalized business stationery. Follow these helpful guidelines to make a compelling design that will differentiate you from your competition.

1. Include Your Logo On All Business Stationery

Every business needs a logo, an attractive creative expression that sums up your core services and/or products. Logo design should be done by a professional, preferably using a vector drawing program that creates scalable images for use in an assortment of business stationery projects.

A vector rendered company logo will reproduce accurately no matter what size or what type of material it is being printed on. Whether printed on fax, a white background, a solid background or printed in conjunction with other images, the logo will always look the same. Your company logo needs to be identifiable no matter where or how it is used.

2. Best Font for Personalized Business Stationery

There are so many fonts available and choosing the right font for use in your business can be tricky.

We recommend that you consult with one of our in-house graphic designers. Your graphic designer will assist you on how to make personalized business stationery that works. They will help you pick out the right type of font for your business, one that will remain legible no matter what size it is printed.

Like your company logo, your font choice will remain consistent across all stationery and other company materials. Choosing the correct font for business stationery may take some time but it will be worth it.

Serif Fonts — This is the type of text that has little tails on the ends of letters. Although they may look good in larger font size (16 points or larger for instance) they may not be as legible when printed small (such as 8 points or smaller) like on business cards.

San Serif Fonts — This is a clean font with no “tails.” San serif fonts are more legible no matter how small the font is printed so it may be a better choice.

3. Leave White Space

Messages stand out better if you utilize white space as a design element. White space de-clutters and allows room-to-breathe. It can also emphasize specific areas with little effort. Good use of white space in personalized business stationery will help present your business in a more professional manner.

4. Printing Business Stationery

If you’re going to print business stationery on your office printer, make sure your design will accommodate any limitations of the printer. There is no point designing personalized business stationery with full bleeds (where the ink goes to the edge of the paper) if your printer is not capable of this output. It’s also difficult to attain color consistency with office printers.

Having your personalized business stationery professionally printed is always recommended. Professionally printed business stationery will ensure color consistency and uniformity no matter what type (or weight) of paper or card stock.

5. Other Business Stationery Elements to Consider

Today, most businesses have a stronger online presence. That means your company logo and your personalized business stationery design must also transfer well to all digital formats, including small-screened mobile devices and for social media.

From your logo to your font choice, design layout, and corporate colors, everything must be scalable and must transfer accurately.

While today’s technology allows many small companies to design and create affordable business stationery in-house, this may not always be best for your business. Graphic designers are professionals with years of experience. We recommend having your company logo and personalized business stationery professionally designed and printed, whether in hard copy or through digital mediums.

About PRI Graphics

PRI Graphics is a family-owned Arizona printing company with printing facilities in Phoenix and Mesa, AZ. We offer our clients full in-house graphic design and printing services in black and white and in full color. We can help you with all your CAD printing, large format printing, and digital printing needs.

If you have any other questions about how to make personalized business stationery, or about graphic design or stationery printing, please contact us or send us an email.

We can also be reached by phone at 602-393-3131 or call us toll-free at 1-877-409-8889 and we’ll be happy to assist you.

Adobe has additional good information in their article entitled, The Constraints of Stationery – An Opportunity to be Unique.

You might also be interested in these articles:

Custom Canvas Printing Services at PRI Graphics

/0 Comments/in /by

Originally known as fine art printing or giclee printing, custom canvas printing is the most common means of reproducing fine artwork and digital photography.

Large canvas prints feature infused images that have penetrating and energetic colors; colors that can’t be reproduced using traditional flat printing methods on paper or vinyl. A canvas print adds depth and texture to your artwork, photography, or other business renderings that are simply beyond comparison to other methods of image reproduction.

Matte and Glossy Canvas Printing

Images created through custom canvas printing are permanent and come in glossy or matte finishes with no glare or reflections from the printed photos. Matte and glossy canvas prints are lightweight and can easily be mounted on walls around your living area, work, or presentation space.

Large canvas printing (or giclee printing) is a printing process that reproduces your image or photograph onto a canvas material generally made from cotton or polyester. Once applied, the printed canvas can then be wrapped around a borderless frame, or framed traditionally depending on your tastes.

Who Uses Canvas Printing Services

Custom canvas printing can be utilized across a wide spectrum of users including:

Artists & Painters – All types of artists and painters use large canvas prints to replicate their artwork and create prints for sale.

Photographers  – From hobbyists to professional photographers and photojournalists, photo canvas printing allows them to promote their photo-artistic abilities and offer custom prints as a service to their clients and customers.

Developers & Construction Companies – Custom canvas printing can also be used to render architectural drawings and finished projects for lobby and display purposes, or in project sales offices.

Corporations and Businesses – Canvas printing services are also utilized to develop tradeshow backdrops, booth display pieces, and convention displays. Printing on canvas is ideal for when companies want to provide unique portrayals of products and services that will stand out and help draw in attention.

General Public – An individual might also use custom canvas printing to render those old family photographs they have spent years scanning and enhancing.

Custom canvas printing is a fresh alternative to the flat and lifeless images we’re used to seeing.

About PRI Graphics

PRI Graphics is a Mesa and Phoenix AZ printing company that offers wide format printing, CAD printing, and digital printing services, including printing on canvas. Talk to our highly trained print professionals if you have any questions about custom canvas printing.

To learn more about digital printing at PRI Graphics or about custom canvas printing, give us a call at 602-393-3131 or toll-free at 1-877-409-8889 or fill out the online contact form.

We can also be reached by email.

To learn more about giclee custom canvas printing from the artists’ perspective,  read this interesting article by FineArtViews entitled, How To Price Your Giclee Prints.

Five Top Business Stationery Trends for 2019

/0 Comments/in , /by

With today’s global business practices comes the need to also remain current with business stationery trends. Gone are the days of settling for boring and ordinary business stationery.

While consistency in branding remains at the top of the list, to keep with the changing times you may wish to revamp your business stationery as needed. To help you stay up-to-date with business stationery trends for 2019, here are five tips to add some excitement to your stationery while remaining true to the core principles of your business.

Branding & Business Stationery Trends

Think about how you can place your customer in the limelight of your branding. There are a lot more ways to improve business branding stationery besides adding your logo and company name. Try using your corporate colors, social networks, watermarks, and other creative ways to address the needs of your clients through your branding. Remember, your branding can also be added to the reverse side of your letterhead or business cards.

Stationery Font Trends

Gone too are the days of having to stick to traditional and ordinary fonts typical of the corporate world. Depending on your industry, your products (or services), and the brand you are trying to create, you are free to select more contemporary fonts to display your contact information. Take a look at your business contemporaries and take note of what they are doing, and what is working or not working.

Creating Contrast

Most design experts will caution you not to overdo it. Choosing too many multiple fonts, colors, shapes, and sizes can take away from your brand and your message. However, we can say that a little contrast can go a long way in creating interest and generating a lasting impression. You can emphasize your message or brand by using contrast sparingly and effectively. For instance, try using a couple variations of weight in the same font, or add a second or third color to your business stationery. Finding that balance between ordinary and overkill can really be effective.

Brand Consistency in Business

While not a new trend it is important to mention brand consistency in business – on two levels. Design trends come and go and can add the right amount of color to your message (at the right time), but your message and/or your brand always needs to remain consistent. Also, regardless of what is trending at the time, updating your eye-catching design needs to be consistent across all your business stationery including offline and online letterheads, as well as envelopes, business cards, flyers, post cards, etc. You might also like our blog article on How to Make Business Post Cards Stand Out.

Minimalist Stationery Trends

Clutter is old and it’s out. Business stationery trends for 2019 (and in recent years) seem to favor clean, streamlined, minimalistic stationery designs. You can sometimes spark as much or more interest with just a simple clean design that is uncomplicated and unfettered. Plenty of white space helps achieve an impressive minimalistic design that is on trend.

About PRI Graphics

With two printing shops in Arizona, including one in Phoenix and another in Mesa, PRI Graphics offers both in-house and on-site advanced printing services including CAD, large format, and digital printing in color and in black and white.

If you would like more information about business stationery printing services or if you have any questions we can help you with, please send us an email or call our design consultants at 1-877-409-8889. We will be happy to assist you. We can also be reached locally in Phoenix at 602-393-3131.

For additional information about stationery, check out this Wikipedia page entitled, List of Stationery Topics.