5 Tips for Effective Brand Packaging & Labeling

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Great brand packaging and labeling can be used to present your customers with an eye-catching, functional, and informative introduction to your products. They can also elicit a call to action from your customers.

Most branding designs today are at their core very basic, visually stimulating, and typographically attentive to current design trends.

Here are some design tips to create great brand packaging and labeling:

1. Form and Function Design

As the old adage goes, form follows function. It simply means you need to consider the shape of your packaging in relation to its intended purpose. This includes how the product inside the packaging is displayed and engaged. Think about ALL of your packaging requirements, their form and function, before commencing with branding design.

2. Typography and Branding

Like your packaging typography, your labeling typography needs to communicate your brand and your message. Serifed fonts are a classic mainstay for many products, but sans-serifed fonts are a better choice if your product or service is trendy. Try using various typefaces until you find one suitable to get your message across and effectively communicates your brand on all your packages and labels.

3. Packaging Photos and Label Images

Most contemporary packaging utilizes some form of product photography or related label images to market both the products and the brand. Labeling and packaging photos can be black and white, full color, or tinted. Determine which format best reflects your company branding, message, and merchandise and keep it consistent across all your product lines.

4. Brand Clarity Across All Packaging and Labeling

Adhere to the KISS principle and keep your brand packaging and labeling simple and consistent. Your customer (or consumer) should not have to work too hard to find and understand your products or their intended use. The information you place on your product packaging and labeling needs to be consistent with your branding. Yet, it still needs to be clear, concise, and communicate effectively. Clarity and accessibility should be your ultimate goals.

5. Shopping Bag Branding

Shopping bags are often a big part of the packaging and labeling for any business. Branded shopping bags are essentially walking advertisements. Apply the same form and function details to these silent sellers to round out your advertising and marketing strategies and create attractive and effective walking promotional pieces.

Still Have Questions About Branding Design?

PRI Graphics is a family run printing company in Phoenix, Arizona, with a second location. We can not only help you with custom printing of packaging and labeling, but we also have an in-house design team to assist with your brand packaging and labeling.

See also, our PRI Graphics blog entitled Promote Your Business with Vinyl Graphics.

You can reach us by email, call us locally at 602-393-3131, or call toll free at 1-877-409-8889 to discuss all of your branding, packaging, and labeling needs.

 

Here’s an interesting article entitled, Brand Guidelines 101. Also see our blog on White Ink Printing, which is often utilized for packaging and labels.

Custom Printing Ideas for Marketing Your Summer Event

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Does your business need some custom printing ideas for marketing and promoting your summer event?

Although we live in a digital world where digital marketing has overtaken more traditional forms of promotion, don’t underestimate the power of custom printed materials. Custom printing can help you get the word out and help you build better relationships with your market and audience.

Today, too many businesses rely only on their website or social media to publicize an event, not realizing the missed opportunity that traditional marketing and printing can bring.

Traditional print advertising and custom marketing materials can still make a difference and still have a significant impact on your consumers. Custom printing is not only one of the most effective means of communication for businesses, it is also under-utilized, which means it can help you rise above the crowd and get noticed.

So, if your business is hosting a summer event this year, talk to our printing experts at PRI Graphics in Phoenix Arizona. Below, we offer some custom printing ideas for marketing your event. Try supplementing your online promotional efforts with the following custom printing ideas.

Custom Printed Brochures

Many summer events require significant explanation or visuals to not only help get your message across but also encourage better calls-to-action. Custom printed brochures are a tactile form of promotion, and something that your users can carry with them and read a their leisure.

Printed brochures can be displayed in key target areas, wherever the type of audience you are trying to attract frequents most. You can also use custom printed brochures as direct mail pieces or to hand out during the event to assist and inform attendees of the event’s itinerary. Also, take a look at our PRI Graphics blog entitled Creative Brochure Design Ideas.

Quite often, custom printed brochures are kept by attendees and suppliers as souvenirs, which means this form of promotional material will continue to work for you long after the event is over.

Custom Printed Postcards

Savvy businesses understand that each customer is unique. That’s why many of the most successful businesses offer their clientele a variety of options when it comes to calls-to-action.

Think about it. When you want to contact a business, you now have the option to call them by phone, send an email, fill out an online form, or reach out to them through social media channels like Facebook. It all depends on your preference.

Custom printed postcards not only allow you to provide essential details about your upcoming summer event, they also successfully communicate to your audience every option available on how to get in touch with you. Printed postcards are a brief and attractive alternative to single-sheet mailers.

Custom printed postcards also add a personal touch, especially if you address them directly to the recipient. Your postcard will help them feel included, like you’ve created something specifically for them.

Custom Vinyl Banners for Interior or Exterior Display

People love selfies, and they always jump at the chance to keep a record of the summer activities they’ve participated in. Custom vinyl banner printing will not only advertise and promote your summer event; they will also provide the perfect photo-op backdrop for your event’s attendees.

If your event is held annually, custom printed vinyl banners can be updated and re-purposed every year. They can also be hung indoors, or utilized outdoors to promote your event, since vinyl banners are weatherproof. You might also like our blog post entitled Vinyl Banner Printing Tips.

Environment Wall Graphics Printing

Although most businesses and event organizers often overlook the importance of environmental wall graphics, they are still an integral part of the success of any event.

Environmental graphics include more than just way-finding systems. They can also include on-site signage, custom exhibit designs, themed graphics, mapping, and identity graphics. Environmental graphics are essentially anything that can help your clientele find their way around the event while embellishing your presentations and brand.

Still Have Questions About Custom Printing for Your Event?

If you would like to know more about custom printing ideas for marketing your event or business we can help. We are experts at enhancing the promotional efforts of our clients.

Call our PRI Graphics Phoenix printers locally at 602-393-3131 or send us an email. We can also be reached by calling toll free at 1-877-409-8889.

5 Digital Printing and Cutting Tips for Marketing

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Digital Printing & Cutting

These digital printing and cutting tips can enhance your business or product marketing efforts. They will provide you with a wide range of different shapes and sizes for products not normally associated with printing.

Spruce up your merchandising or in-store promotional material by utilizing these unique digital printing and cutting tips.

Tip #1

Print and Cut Almost Any Size Imaginable

Today’s Large Format Precision Digital Cutting machines have tables as large as 5’ x 10’ in size, plenty of room to get across your unique marketing message. This also means that multiple smaller items can be cut at the same time on a single sheet of material, providing quick and accurate copies no matter how many you may require.

See our post on Large Format Printing.

Tip #2

Incorporate Layering for Unique Promotions

Position wood pieces of your display, then add vinyl, foam core, or a metal product on top to create a layered look. Whether you want a silhouette or a three-dimensional feel, you can give your marketing efforts an extra boost with the unparalleled flexibility that shows off your highly creative business.

Tip #3

Take Advantage of Multi-Functional Cutting Tool Heads

The tool heads of our digital cutting router are frequently updated to accommodate the widest range possible for cutting materials. There are specific heads for all kinds of digital cutting applications including cutting soft and medium density materials or cutting thick cardboard, wood, leather, and almost every type of material that you can imagine.

Tip #4

Utilize a Much Wider Range of Materials

Today’s marketing materials are not just made out of paper or cardboard anymore. There is a whole gamut of substrate material available to address the Different Types of Printing needed including:

  • Acrylics
  • Bio-Board
  • Coroplast
  • Di-Bond/E-Panel
  • E-Flute Corrugated
  • Flexible Vinyl
  • Foam Core
  • Gator Board
  • MDF Material
  • MDO Plywood
  • Plastics
  • PVC-Sintra (Black or White)
  • Soft Metals
  • Styrene/PTEG
  • Ultra-Board (Black or White)
  • Wood Products

Tip #5

Precision and Accuracy Allow for Custom Shapes

Have a custom shape that you need to be printed and digitally cut? Not a problem! Whether it is labels, custom cut stickers, or other adhesive backed products, our digital printing and cutting equipment can make accurate and precisely located cuts of almost any shape you can dream up.

Want to get started on your unique marketing plan for this year? Call our digital printing and cutting experts today at PRI Graphics in Phoenix , AZ. Call PRI Graphics NOW toll-free at 1-877-409-8889!

Alternatively, you can also email or contact us online. One of our highly trained digital printing experts would be happy to discuss the details of your unqiue digital printing project.

 

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The Difference Between Pamphlet and Brochure

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It soon becomes evident, no matter where you look online, that many people are not sure about pamphlet and brochure difference.

There can also be many conflicting definitions to describe pamphlet vs brochure and the differences in definitions can be between different countries and even between various regions within the same country.

Perhaps the most significant difference between a pamphlet and brochure is in the “intended use” of the final printed product and not necessarily the format in which that marketing material might be presented.

Pamphlet Definition

Printed pamphlets are generally understood to be a small leaflet (or flyer) on a single subject that contains information or arguments about that particular subject. Pamphlets are usually printed on a single sheet of paper and cut or folded (scored) in various ways, depending on how the customer wishes the pamphlet to be presented.

Pamphlet Example

An example of a printed pamphlet, leaflet or flyer might be a small sheet of paper that someone hands to you on the street announcing a new band playing at a particular club or event. Or, a pamphlet could be a single sheet of paper on one specific topic that is handed out at a conference or convention. See our post on the effectiveness of Printed Mailers and Flyers.

Brochure Definition

A pamphlet vs brochure has a limited amount of space. However, printed brochures normally contain much more information, with a lot more variety in the information than in a pamphlet. Brochure printing is often specifically focussed on the products or services of a particular business.

Printed brochures can also sometimes be introduced in the form of a small booklet, which is almost like a miniature magazine. Brochures can be printed on single sheets of paper, or in the case of larger documents, printed on multiple sheets of paper that are then folded and possibly saddle stitched (stapled along the spine) to create a unique business marketing material.

The term Brochure is derived from the French brocher, which means literally “something stitched.”

Brochure Example

An example of a printed brochure might be something that has been mailed to you by a company that outlines the company’s line of products and services. A good example would be a multiple page brochure for a company that makes and installs windows and doors. See our post on Booklet & Brochure Printing.

Pamphlet vs Brochure – Want to Know More?

At PRI Graphics in Phoenix Arizona, we understand that not everyone can tell the difference between a pamphlet vs brochure. Our printing experts are here to help if you have any questions about the type of marketing and direct sales materials you may need printed for yourself, your event, or for your business.

Please feel free to contact our Phoenix printing experts anytime for more information on any of our digital printing services.

Call our Arizona printers Toll Free at 877-409-8889

Or, email our customer service department.

Here is another interesting article that describes the
Difference Between Pamphlet and Brochure.

 

Additional Articles About Pamphlets and Brochures:

Trade Show Graphics Ideas

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Let Your Trade Show Booth
Do the Marketing for You

For many businesses, trade shows and trade show graphics are necessities. It’s also true that at every trade show event, you and your coordinators are probably looking at the other venders to see what they are doing, in the hopes of finding more great trade show booth ideas that attract visitors.

In this blog article by PRI Graphics, we’ll look at some creative trade show graphics ideas so you have options for making a great first impression at your next trade show including:

  • Table Covers
  • Banners
  • Display Stands
  • Signs

Make a Visual Impact & Great First Impression

Trade show booths with visual impact create a buzz, drawing in trade show attendees. While many attendees come to the trade show with a list of booths they wish to visit, they will still make their way around the trade show floor in search of products and services that will enhance their own businesses.

You can capture their attention with the help of great trade show graphics. While bright graphics and incredible photos will always demand the attention of attendees, here are some other great trade show graphics ideas you might want to consider.

Trade Show Table Covers

Your trade show cover doesn’t necessarily have to be a crisp white tablecloth. With today’s technology, printing trade show table covers is a relatively inexpensive way to promote your brand or message. Your trade show table cover can even be printed to match your business stationery and display your logo, products, or services. Table covers are positioned at a very effective height for people to easily view as they walk through a trade show.

Trade Show Display Stands and Backdrops

Display stands and backdrops are available in a variety of styles with everything from tabletop displays and wall panels (that are Velcro-receptive), to portable truss systems and pop up displays. If you’ve already invested in a display stand system keep in mind that you can still have new trade show banners, stretch fabrics, and vinyl graphics custom printed to add new life to your existing display stands. PRI Graphics in Phoenix, AZ, can help you with custom trade show graphics ideas for your display stands!

Trade Show Banners

Today, it’s possible for your local printer to help you create some pretty amazing trade show display banners and retractable banners that are sure to impress your booth visitors. Retractable banner stands can be printed affordably and are easy to transport, easy to set up and take down, and will even save you time and money when compared to printing and setting up other types of display stands and backdrops. In fact, retractable banners are easily interchangeable so you can present an impressive display that meets the requirements of each specific trade show you attend.

Trade Show Signs

There are lots of wonderful possibilities when it comes printing trade show exhibit signs. Whether you need custom printed hanging signs, booth backdrop signs, backlit signs, tabletop display signs, pop up signs, retractable signs, or even removable trade show floor signs, your local printing company can help you explore many great trade show sign graphics ideas to help you effectively get your message and brand across.

Summary

PRI Graphics in Phoenix Arizona has years of knowledge and experience and we’d love to share our trade show graphics ideas with you. Talk with our Phoenix graphic designers and printers well in advance of your trade shows so we can help you create a series of great trade show graphics and signs that are not only complimentary for your business, but will create a lasting first impression on your potential customers and potential business partners at trade shows.

This Event Manager blog offers more great trade show booth ideas.

To find out more about how PRI Graphics can help, contact us toll free at 1-877-409-8889 or use our online contact form.

 

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7 Professional Design Tips for Printing Business Cards

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You only have one chance so be sure to print effective business cards that make a great first impression.

Why not improve your chances of making a memorable impression time and again by maximizing the use of a stylish and savvy looking business card?

At PRI Graphics, our business card printing experts have put together these seven simple, but powerful design rules for making a lasting impression with effective business cards that get noticed.

Tip #1 – Use a Photograph

When you have been in a one-to-one meeting, your business card may be remembered for a short while after it was handed over. However, as days and weeks pass, the individual you gave the card to will be much less likely to recall you and your business, unless there was a personal note written on the card to prompt their memory.

Like they say, “a picture is worth a thousand words,” so by adding a great photograph to your business card, it will not only increase that card’s value but will also make it that much easier for the individual to link you with your business card.

Tip #2 – Less is Always Better

It’s not necessary to add your entire resume to your business card. Your business card is like your elevator pitch, you have a matter of minutes, if not just seconds to sell you, your business, or your ideas. The most effective business cards contain just the relevant information necessary for the customer to know who you are, what you are about, and how to contact you. Keep it simple with plenty of space and it will be easier to read at a glance.

Tip #3 – Include the Important Information

Your business card can be used to tell others your position in the business, your brand (business name and logo), and most importantly, how to contact you. However, when printing effective business cards you must also consider what not to tell people. Share only the essential information on your business care, the rest you can share online, within your social media and through conversations you may engage in.

Tip #4 – Make Your Business Card Easy To Read

Unless you’re an artist and wish to use your business card to show off certain skills, keep your business card legible. Avoid unique fancy fonts and keep the font size large enough to be read easily. Do not try to reduce the font size to fit more words onto the card (refer back to Tip #2 and #3). You don’t want the recipient to get distracted from the core information they need to know, or worse yet, discard the business card because they couldn’t read it. You want people to be able to read and grab your information at a quick glance.

Tip #5 – Choose a Spectacular Finish

There are several effective business card design options that can help make your card stand out, such as:

  • Printing on both sides of the card
  • Using the business card as an appointment reminder
  • Adding rounded corners
  • Embossing or applying foil

PRI Graphics digital printing experts recommend that you stay with the most common business card size so that it will fit into a standard holder. You should also match your extra card embellishment choices to your industry.

Tip #6 – Print Enough So You Don’t Run Out

Having enough business cards on hand is very important. You don’t want to be left without a business card after meeting an important potential customer or networking partner. At the same time you don’t want to print too many business cards and risk them becoming outdated or irrelevant and having to be discarded. Ask our stationery printing department about our quick turnaround times so that you know when to reorder!

Tip #7 – Keep Your Print Quality Professional

You may be tempted to buy a cheap pack of blank cards from your local office supplies store and print your own business cards from home. Business card templates downloaded from the Internet make this very easy to do. However, they will never equal the quality of business stationery printing from your local print shop. You will only save a few dollars and risk looking unprofessional or not established in your industry.

Final Thoughts on Business Card Design

While business cards are just small pieces of card stock or plastic (similar in size to a credit card), they effectively represent you, your personality, and the presentation of your business brand. It may be okay to break some of these business card rules depending on your line of work and what you wish to say. Check out our article on Business Stationary Trends.

The key to a successful business card is making it professional, relevant, and appropriate for your industry. Here’s another great post on How to Design Good Business Cards.

Call Phoenix’s PRI Graphics at 1-877-409-8889 and let us help make your business cards stand out from the pack, so you make that lasting first impression you deserve.

 

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Top Store Design Printing Trends to Consider

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Thanks to the ever expanding Internet and new printing technology, storefront graphics like banners, wall graphics and window graphics are no longer just being compared to your competitors in the same mall, but to other retailers and close competitors online and across the globe.

Fortunately, this brings you many advantages as you can borrow, rearrange, and expand upon great printing ideas that you see emerging in other cities and countries, long before other local retailers that share the same location with you.

Here are four emerging printing trends that our print experts at PRI Graphics have noticed in terms of creating a commanding storefront presence and how you can use digital printing and large format printing to build your company branding and improve your bottom line.

Trend 1: Match Your Storefront Graphics to Your Online Presence

These days, the products, merchandise, and services that you offer (as a business or non-profit organization) can be seen virtually anywhere as people click through their tablet computer or cell phone to see what is available on your website. In fact, many customers will likely look at your website not only for the products or services you offer, but also for directions or store hours even before they visit you in person.

With the wonders of modern graphics and printing technology, it is easy to connect your online and off-line stores with similar colors, branding, and graphics to enhance the overall impression that you wish to present. How you design your store and furnish your space is central to everything that you communicate directly to your customers.

Whether your customers are visiting online, or visiting in person at your brick and mortar store, your goal is to make their shopping experience as cohesive, easy, and as pleasant as possible.

Trend 2: Storefront Graphics Design Ideas that Target Customer Needs

Your customer should determine your storefront design. By way of mixing your storefront banners, window graphics, vinyl graphics, and wall graphics, you are planning to appeal directly to your customers.

Thanks to today’s affordable printing technology, and all the options available through PRI Graphics, your Phoenix AZ printers, many retail store owners are choosing to replace their images and graphics presentations more regularly. The trend is to utilize more unique storefront design ideas incorporating individual parts that are compatible with your overall brand, future presentation, and products and services. This way, you can mix and match, renovate, and remodel your storefront in a short timescale with as little effort as possible.

Trend 3: Don’t Stray from Brand Recognition

Remember that although modern printing technologies and opportunities to quickly change your storefront appearance are easy, your branding and logos need to remain congruent and constant. Your customers need to easily recognize you – think, for instance, of the McDonald’s ‘M’ or the Coca-Cola logo. How can your storefront appearance evolve while your brand recognition stays the same, without confusing customers?

Any changes to your storefront graphics must be consistent with your brand and yet fresh and exciting, making the most of store design trends that are popular around the world – and from your competitors.

Trend 4: Power Shift from Retailer to Customer

Unless you are in a very niche market, your customers have increasing online shopping options that shifts the power away from you (the retailer) over towards the customer. In this way the retail store is no longer thought of as a collection point for products, but a full service of persuasion and enticement, service, and communication.

Ask Us About Store Design Trends and Printing

Stay ahead of the competition and talk through and discuss your storefront graphics design ideas with PRI Graphics’ graphic designers located in Phoenix, Arizona. Our designers and printers understand what new ideas and facilities are available, and may even present a design that you had never thought of.

By being in sync with your graphics designer, you will be ready to act quickly, to pull customers from outside to inside your store, or entice them online and within in a short space of time.

PRI Graphics’ environmental graphics and wayfinding signs can appeal to both the intellectual and emotional side of your target audience.

For more information or for more storefront design ideas, please contact PRI Graphics by calling toll free (MST) at 1-877-409-8889 or complete our online contact form.

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What is Digital Printing vs Offset Printing?

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Often, we’re asked to explain the pros and cons of digital vs offset printing so we asked our PRI Graphics printing experts in Phoenix Arizona to explain the differences.

Digital vs Offset Printing – What is Digital Printing

With digital printing, digital files are created on a computer using publishing software, photo software, or mapping software, and are then sent to the printer (over WiFi or Cat 5 cable) where the images, maps, or photos are transferred or printed onto paper and can be mounted or laminated. Both laser printers and inkjet printers can be referred to as digital printers.

Laser Printers

With digital laser printing, the laser printer charges the paper with electricity in the intricate shape of the photo, text, or map. Once the printer toner is released onto the paper, it only adheres where the paper has been charged, and the balance of unused toner is often expelled. A digital color laser printer can usually only utilize colors from the CMYK color palette. This limits their color output range, specifically where gradients or graduated fills are involved. However, digital laser printers are fast for anyone that needs a quick turnaround on digital laser printing!

Inkjet Printers

With digital inkjet printing, the inkjet printer doesn’t require paper charging. Instead, ink is released from ink cartridges contained in the printer that sprays the picture, letters, or map images directly onto the paper or other mediums. Because color inkjet printers traditionally use the RGB color palette, their range of colors is much larger. However, digital inkjet printing is not as quick as laser printing. Inkjet printers offer more detail and the final printing more closely resembles photographs as a result of the inkjet printer’s color range. Since inkjet printers are much slower than digital laser printers, inkjet printers are not usually used for high volume printing projects.

Digital vs Offset Printing – What is Offset Printing

One similarity in digital vs offset printing is that digital files can often be created for use in offset printing as well. However, these digital files are not transferred directly to the printer. Instead, the digital files are used to burn plates that are then attached to the offset printer. Inked images (of text or graphics) from the plate are transferred to a rubber blanket on the offset printing press, which in turn transfers the image directly onto whatever type of substrate is being used.

Offset printers come in a wide range of sizes and can print on a wide range of substrates. They are incredibly fast; much faster than either laser or inkjet digital printing. When it comes to digital vs offset printing, offset printing is generally used for more extensive printing projects that encompass printing thousands or even millions of pages.

Check out this online page for additional information on The Difference Between Digital vs Offset Printing.

Ask Our PRI Graphics Printing Experts

If you still have questions about digital vs offset printing and which would be right for your business, please call our Arizona printers Toll Free at 1-877-409-8889 or email PRI Graphics.

 

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Brochure Design and Printing Tips

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Looking for brochure design ideas to freshen up and improve on your next brochure printing or are you designing a brochure for the very first time?

PRI Graphics is a local Phoenix Arizona printer with a satellite printing shop. Our in-house graphic designers have come up with 7 winning creative brochure design ideas that we’d like to share with you in this blog post.

The best brochure design focuses on:

  1. Connecting with your prospects, customers, and contacts

  2. Showing them how you can meet their needs and solve their problems

Below, is our list of the best business brochure design ideas and other tips to consider when it comes time to print your next brochure.

7 Brochure Design Ideas

1. Know the purpose of the brochure.

Start by thinking about why you need a brochure printed. Who will be reading the brochure and what is the brochure purpose? What do you want the reader to learn from your brochure? How will the brochure be distributed? The answers to these questions will influence every other decision moving forward, from brochure size, content, images, and call to action, to paper quality and so on.

2. Know your customer and speak to their needs.

Before you write the brochure copy or pick your images, it’s important to think about your customer. Why would they want to buy your product or use your services? What’s the biggest benefit you can provide? What problem or issue can you help them overcome? Talking to your customers as well as your staff to fully understand the customers’ needs can provide a lot of insight in this area.

3. Use catchy headlines and graphics.

On average, a brochure has less than five seconds to catch and hold the reader’s attention. Boring or hard to read headlines may prevent the customer from even opening the brochure! Eye catching brochure graphics may be enough to intrigue the reader and cause them to read the text. If you have to purchase stock images for your brochure, try to choose unique graphics that do not look like stock images.

4. Design for how the brochure will be used.

Always keep in mind who will be reading the brochure, how it will be displayed, and the clear central message the brochure will be delivering. For example, a high-end glossy brochure on heavy paper may come across as luxurious and unnecessary for a non-profit organization, and could possibly even turn away potential donors. On the other hand, this type of glossy brochure may be necessary for a car dealership or for use at a technology tradeshow. Learn more about Paper and Factors Affecting Print Quality.

5. Make the brochure easy to skim with bullet points.

Your reader is likely pressed for time. Once you’ve caught their attention and they have opened the brochure, you need to make your inside copy easy to skim and glance over. Good marketing brochure design includes bullet points and lists along with clear headings to make it easier for the reader to take in the main points without having to read every single word.

6. Add calls-to-action – tell them what to do after reading the brochure.

There’s nothing worse than a customer reading your entire brochure and then putting it down without taking a form of action. It is important to tell the reader what they should do next using some form of call to action (CTA). Should they:

  • Visit your website?
  • Call for a free trial?
  • Redeem a coupon for a discount on their first service?
  • Make a one-time donation?

7. Don’t underestimate the conventional tri-fold brochure design.

Tri-fold brochures have been a staple in advertising and marketing for many years. It is easy to fold, can be stuffed into a standard envelope for mailing, and fits into display racks. People typically know how to read this type of brochure – from front the outer front flap to inside to back flap. Tri-fold brochure design is still highly used because quite simply, it works! Learn more about the Difference in Printing Booklets, Brochures, and Flyers.

Need More Help with Brochure Design Ideas?

Our Arizona customers use our Phoenix brochure printing services for a wide range of uses, from take-out menus to service pamphlets, to door-to-door marketing pieces. PRI Graphics uses high production digital printing presses for all kinds of special brochure sizes (plus folding and scoring) on a range of different papers and brochure finishes.

Don’t have a brochure designed yet? Need help? We also offer creative brochure design ideas and printing services.

Please visit our brochures page to learn more about creative brochure design or speak with our Arizona printers directly by calling PRI Graphics Toll Free 1-877-409-8889.

 

For more tips, see this post by Creative Blog entitled, Brochure Design: 10 Top Creative Tips.

You might also like this post on The Difference Between Brochure, Flyer, and Leaflet.

5 Tips for Annual Report Printing

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Use your annual report printing to impress your stockholders and potential investors at you next Annual General Meeting.

Our Arizona printing experts have put together these five key design considerations to take your anual report printing plus product specifications, manuals and other printed reports to the next level. These include:

  1. Binding options
  2. Fold out sheet options
  3. Printable report tabs
  4. The right type of paper
  5. Report covers with pockets

Annual Report Binding Options

The type of document binding style you choose for your annual report printing will likely depend on the number of factors. These might include the number pages and durability required, if you will be mailing out copies, and the overall look you want to achieve. Some of the most common types of binding for corporate annual report printing include:

  • SADDLE STITCHING – This is the most affordable method for binding a booklet or annual report. Saddle stitching uses staples down the middle of the folded papers.
  • COMB BINDING – This is the most common style for binding an annual report that allows the report to open flat. Comb binding is available in a variety of thicknesses and colors.
  • COIL BINDING – This is still a reasonably priced option for binding your annual report using a single pre-coiled plastic binding. The report will open flat and easily fold in half.
  • WIRE BINDING – This is the most professional and durable binding for slick and sturdy looking company annual reports.

Don’t know what type of annual report binding you need? Call us toll-free at 1-877-409-8889 and ask our annual report printing and binding experts what they recommend for your report.

Print Fold Out Sheets

Fold out sheets within your annual report are a great way to add extra visuals that will impress. You can also include fold out sheets to include larger spreadsheets or detailed financial information that needs more room than your standard page size.

Printable Report Tabs

If your annual report printing will be lengthy why not add printable report tabs to make it easy to find key sections within the report? Your shareholders and investors will thank you when they no longer have to flip through dozens, if not hundreds of pages to find what they are looking for.

Annual Report Paper Stock

Will your standard white paper suffice or would you like to take your report to the next level using laminated or embossed paper? If your corporate annual report printing is colorful and visual, you may opt for full color bleeds to ensure no unprinted edges of paper exist in the final document. The decision of what type of paper stock to use for your annual report will likely be influenced by how many copies you are making, how many pages are in each report, how heavy and thick you want the finished product to be, and so on.

Report Covers with Pockets

Annual report printing that have report covers with built in pockets are functional places for your stakeholders to store their own notes (after the meeting), or a creative place for you to insert some extra SWAG into the report.

Ask Us About Annual Report Printing in Arizona

At PRI Graphics in Phoenix, Arizona, we work closely with businesses of all sizes to print corporate annual reports, employee manuals, product specifications, and other bound printed documents.

For more information on annual report printing, please visit our manual printing page or speak with our local printers directly by calling our Phoenix printing company Toll-Free 1-877-409-8889.

 

Column Five Media has a great article worth a read called, 50 Unique & Creative Annual Report Design Examples to Inspire You.

 

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