What is UV Ink Curing in Printing?

You may have heard that Phoenix printers PRI Graphics now has UV curable ink printers…but what is UV ink printing and what does it mean for your next large format print job?

Ultra violet curing (UV curing) is a green technology that uses a photomechanical process to instantly dry ink after printing. This means that you can print on virtually any type of non-absorbant material including glass, wood, metal, vinyl materials, and more. With UV curable ink, the ink isn’t absorbed by the material so there’s no smudging and no need for additional costly coatings.

Another great thing about UV cured inks is that they are weather-resistant and are not prone to fading. There are no solvents, no evaporaton and it’s a low temperature process.

Basically, the exposure to UV energy triggers a chemical reaction and causes the ink to instantly harden and is a much better alternative to solvent-based ink products. UV curable ink is not only used by local print shops like us but also in all kinds of industries including automotive, electronics, telecommunications, and more.

UV Curable Ink Printing Advantages

The top UV ink benefits to consider include:

  • Scratch and abrasion resistance
  • Better chemical and solvent resistance
  • Superior bonding
  • Eco-friendly – no emissions
  • Improved gloss
  • Superior outdoor durability

Durable UV curable ink dries or cures instantaneosly and is already dry when it comes out of the printer. This makes it ideal for printing on outdoor banners including mesh banners. For more information, see our article on mesh banners vs. vinyl banners.

Your Trusted Large Format Printers in Arizona

PRI Graphics uses UV curable ink for all our large format vinyl graphics as an eco-friendly and superior print product for all our customers throughout Phoenix, Arizona. From wall graphics to product decals to school logos, you too can benefit from our long lasting durable print graphics for even the most demanding applications.

For more information, please visit our Vinyl Graphics page or speak with our Arizona printers directly by calling Toll-Free 1-877-409-8889 or send us an email.

Rock Your Next Trade Show Booth with Custom Display Graphics

If you need trade show displays or help with creating stand-out booth graphics, standees, or show banners, PRI Graphics in Phoenix or Mesa AZ can help you get ready for your next big trade show.

Trade Show Displays that Get Noticed

We offer custom design and printing services for trade show displays. We can help you with exceptional trade show booth display panels that will capture attendees’ attention and draw them in. Make sure your trade show booth is working harder than ever to promote your business, products, and/or services.

In this post, our PRI Graphics print specialists will offer some display graphics tips and tricks for creating custom display graphics that you can use to start putting together the best trade show booth ever!

Claim Your Space With An Oversized Trade Show Banner Design

A large background is the ideal location for trade show displays. Consider custom printing a canvas or vinyl backdrop banner with your logo and/or branding message. Like the retractable banners, these will help customize your booth and fill in the big empty spaces. Most likely, it will also be the most visible and noticeable sign from a distance. Remember, if you are a fairly new company or a new player at the trade show, attendees may not recognize your logo or brand. Add something to your trade show banners to help attendees know what you’re about and why they should stop at your booth.

Invest In An Easy Setup Trade Show Retractable Banner

Don’t settle for a boring blue or black backdrop in your trade show booth. Make the most of your real estate by adding retractable banners that brand your booth with a lasting impression. Retractable banners are easy to pack along (as they roll down into the base) and are very quick and easy to set up.

Cut Out Standee Graphics – Trade Show Displays that Stand Out

People are naturally drawn to faces so why not use a life size cut out standee to attract their gaze and pull them into your trade show booth. PRI Graphics can help you design a cut out standee that will offer a unique three-dimensional aspect to your display booth, something that very few other display booths will probably have. Ask our Phoenix printers and designers for these and other great trade show booth ideas that will showcase your business and brand. Incorporate a cut out standee in your next trade show booth.

Set Out Take-Home Brochures and Pamphlets

Once someone stops at your booth they will likely feel most comfortable browsing any brochures or pamphlets you have set out. After discussing how you could potentially meet their needs, it’s a good idea to give them a pamphlet or brochure to take home so that they can remember what you offer. Consider adding a QR code to your printed trade show hand outs that the attendee can scan with their smartphone and automatically go to your website, video, or contact information, etc.

Consider Branded Trade Show Table Covers

There’s no need to use the plain white table throw provided by the venue. Talk to PRI Graphics about printed trade show table covers in a variety of available colors, and further reinforce your branding with custom logo printing.

Make Sure You Are Stocked Up On Business Cards

Be sure to be well stocked with business cards for every person working your trade show booth. After speaking with attendees, it’s always good to give them your contact information so they can get in touch with you again. There is no good reason to run out of business cards at a trade show when turn around times and costs of printing are so minimal today.

Don’t Forget Your SWAG…Add A Smile with Your Promotional Hand Outs

Studies show that trade show attendees are more likely to stop at display booths when they are handing out promotional items. Add something extra to entice people to stop by – whether it’s candy, a drink, a small printed promotional product like a USB stick, a coupon for their next purchase, or even a small gift card for Starbucks. Make sure your printed promotional items are different than everyone else’s and will be useful enough for the person to make a point to come to your display booth and want one.

A friendly smiling face accompanying the display booth is also a must. Be approachable and personable. Know how to break the ice with people who may be a little hesitant to stop. When all else fails, simply smile!

Additional Factors that Influence Your Trade Show Booth

Trade show displays are essetial, but there are other environmental factors you may want to consider that will affect the success of your trade show booth including:

  • Lighting – Do you need extra lights to showcase your trade show banners or signs?
  • Sight – What will attendees see when they look at your booth? Are your signs too high, too low, or too small?
  • Height – Are the signs at your booth visible from further away?
  • Technology – Do you want to make your display booth interactive, with videos playing or even a WiFi or charging station?
  • Sound – Can you have a conversation or is it too noisy? Retractable banners and other items can help break up the noise between display booths.

Keep the creative juices flowing and check out our Trade Show Graphics Video to see just a small sample of our graphics and trade show displays in use at trade shows across North America!

Contact PRI Graphics

For more information about our trade show displays and custom printing services, please speak with our Arizona printers directly by calling Toll Free 1-877-409-8889. We can help you design an entire new set of graphics for your trade show displays or help you revamp the trade show booth you already have in place.

Be sure to check out our additional article Trade Show Graphics Ideas to help your trade show booth do the marketing for you!

This article by entrepreneur.com offers some great tips on How to Get the Most Out of Exhibiting At a Trade Show.

What is Flatbed Digital Printing?

What is flatbed digital printing is just one of the many questions about flatbed printing that we get here at PRI Graphics in Phoenix Arizona.

Large format flatbed digital printing is simply the use of an inkjet printer to print on a variety of substrates of different sizes and materials that are not normally associated with standard inkjet printing.

Most standard inkjet printers use paper as their primary substrate and print on common sizes like those you would find at your nearest office supply store.

Depending on the printer itself, Flatbed Digital Printers can also print on a wider range of materials including plastic, paperboard, ceramic tile, film, cloth, wood, glass, and even carpet. Flatbed printers can also print on much larger substrates.

Flatbread printing is more environmentally friendly and economical than the solvent-based printing that preceded it. As a result, there is less indoor air pollution during the printing process.

How Does Flatbed Digital Printing Work?

A flatbed digital printer uses inks similar to those of the inkjet printer you may have in your home or office. The main difference is the ink itself, and the curing process.

Flatbed digital printers use ink made of acrylic monomers. Once the ink is exposed to a UV-light source, the monomers cure (or polymerize). Polymerization is a chemical reaction that binds the monomer molecules together. Learn more about UV Ink Curing.

On What Thickness of Substrate Can You Print On?

Because they have adjustable printing beds, you can do Flatbed Digital Printing on something as delicate as a sheet of paper or as thick as a wooden door. Some flatbed printers can even print on items up to several inches thick and with a wide range of dimensions, limited only by the flatness of the material and the printing device’s capabilities.

When Would I Use Flatbed Digital Printing?

Flatbed digital printing is used primarily in commercial applications. Some of these include:

  • Retail signage (both inside and out)
  • Event signage (for banners, flags, and promotional material)
  • On t-shirts (for company promotions)
  • On ceramic tiles (for decorative or artistic purposes)

In fact, some Flatbed Digital Printers are capable of printing on a huge variety of material and limited only by your imagination.

Ask Us About Flatbed Printing

PRI Graphics in Phoenix and Mesa Arizona can help you with flatbed digital printing on whatever type of material you need it on. Send us an email or call our Phoenix printers Toll Free at 1-877-409-8889 to discuss your needs, or contact us online.

Related Articles:

How Are Illuminated Backlit Display Signs Made?

Do you know how backlit signs are made?

Backlit signs for businesses are large format color graphics illuminated from behind by a light source (mostly by LED lights today).

Backlit sign graphics have many indoor applications such as in malls, tradeshows, kiosks, and airport displays. However, how backlit signs are made allows them to also have many outdoor applications as well. They can be utilized for outdoor building signage, bus stops, and even billboards.

With today’s modern technology, printing backlit signs on many different types of substrates is now possible. Backlit sign printing is also more affordable now and the end products are much more durable, so the demand for custom backlit signs has grown rapidly.

LED lighting is also a major compoent of how backlit signs are made. With LED, today’s backlit signs stand out considerably better than when fluorescent signage was first introduced. This makes backlit signage an easy choice for business owners who want to raise the level of awareness for their companies.

Using interior and exterior backlit signs can improve the credibility of your business by showing your customers that you are serious about promoting your business and are willing to make the investment necessary to ensure your continued success.

Benefits of How Backlit Signs Are Made

There are many other ways that backlight signs can be of benefit to business owners and organizations.

  • They can be used indoors or outdoors
  • Applicable for virtually any product promotion
  • Highly visible at night
  • Easy to read from a distance
  • Have vibrant colors that attract attention
  • Used for short or long term displays
  • Repeatedly promotes your message
  • Excellent promotional investment

Backlit Signage Printing

Large backlit signs are vivid and durable when printed on translucent backlit film using high-resolution latex ink printing, whcih is specifically designed for backlit sign applications. This method of printing produces very bright signage. They are full of depth and have more detail and clarity than other printing methods or ink choices.

Another important component of how backlit signs are made is Silicone Edge Graphics. Depending on the application, Silicone Edge Graphics can be stretched around a borderless frame once printed. This enhances the appearance of the graphic, suggesting that the graphic is floating without the constraints of a border.

10 Backlit Sign Ideas

Here are 10 unique ideas for how to incorporate backlit signage into your business objectives.

  1. Illuminated Menus
  2. Storefront Signs
  3. Bus Shelters
  4. Billboards
  5. Parking Signs
  6. Product Publicity
  7. Construction Signs
  8. Directional Signs
  9. Safety Signs
  10. Open/Closed Signs

Still Have Questions About How Backlit Signs Are Made?

PRI Graphics would love to help you realize your creative project goals!

Do you have a custom backlit sign application in mind? We can create custom backlit signs in almost any dimension on a variety of substrates suitable to your specific needs. Custom printed backlit signage is excellent for promoting your next event, tradeshow appearance, or product announcement.

Or, if you are interested in giving your existing business signage a serious facelift, replace the panel on which your current signage is displayed and install a more brilliantly colored, more cost effective, longer lasting, LED backlit sign version.

Whatever your decision, PRI Graphics in Mesa and Phoenix AZ can help you customize a signage solution that will enhance your business and provide a stronger promotional presence to your customers.

Your Trusted Digital Printers in Arizona

PRI Graphics offers custom, large format backlit sign printing and we work closely with businesses across the state and country to create custom printed sign solutions.

We offer high quality UV stable ink printing for all outdoor backlit signs, which help reduce the effects of sun exposure and present your message in the best possible light.

For more information on how backlit signs are made and how you can benefit, please call our Phoenix printing company Toll Free at 1-877-409-8889 and talk to our Arizona printing experts.

 

See this article by signindustry.com on Choosing the Right Media for Backlit Displays.

Here Are A Few More Articles About Custom Signage:

Types of Construction Sign Printing

Construction company signs. We’ve all seen them, the detour signs, the flag person signs, the fence wraps, and the temporary under construction signs that we come across whenever we approach a construction site.

Along with construction company signs, in this blog, our PRI Graphics sign printing experts discuss all the different types of custom construction sign printing that is possible. We’ll look at everything from oversized project concept drawings to construction banner signs, safety signs, and even illuminated backlit display signs.

What Are Construction Company Signs Used For?

Construction site signage, like wayfinding and directional signs, assist site visitors who might need to know where the office is located or where to turn to make a delivery.

An equipment operator might need to know the overhead clearance height allowable for his apparatus in a particular section of the project. Or they may need to know whether a road into or out of the construction site handles two-way or only one-way traffic.

Workers use construction site signage to locate equipment storage, first aid stations, washrooms, and even where they should punch-in or punch-out for work.

All construction company signs are created to help keep people safe and provide employees, contractors, and the general public with the necessary information and directions to safely move in and around the construction zone.

Types of Construction Site Signage

Below are just a few of the many examples of construction company signs that our Mesa and Phoenix AZ printing company has created for numerous construction sites throughout the state:

Construction Company Signs                       Wayfinding & Directional Signs

Yield & Detour Signs                                        Construction Banner Signs & Fence Wraps

Project Concept Drawings                             Warning and Flag Person Signs

Bumpy Road & Detour Signs                        Electrical Warning Signs

Safety & Danger Signs                                     Hazard & Toxic Warning Signs

Emergency Signage                                         Equipment Lockout Signs

Environmental Signs                                        Heavy Load Signs

Video Surveillance Signs                                Wall Covering Signs

Ask Us About Printing Construction Site Signage

No matter the size or type of construction project you are involved in, custom construction site signage is essential to keeping everyone safe, and creating a more efficient place of work.

If you require custom construction sign printing for your project, including construction site graphics and sign printing, PRI Graphics in Phoenix Arizona has the printing equipment, experience, and knowledge to deliver everything you need.

PRI Graphics recognizes the Globally Harmonized System of Classification and Labelling of Chemicals (GHS), which is now a worldwide standard for signage. The GHS brings another layer of security and safety to construction site signage. We can help you make your construction worksite safe and compliant with the latest GHS regulations.

If you have questions or would like to learn more about custom construction site sign printing, send us an email or call our PRI Graphics printing experts locally at 1-602-393-3131 or toll-free at 1-877-409-8889.

Our family-owned Arizona printing company has been serving the Architectural, Engineering, and Construction businesses for nearly 40 years.

Ask us about:

 

Stantec printed wall graphics.

Top 10 Trends for 2019 Commercial Wall Coverings

There’s a continuing trend towards the use of designer commercial wall coverings, murals, and commercial wall graphics in office and business settings.

This continues to be fueled by the growing flexibility, functionality, and variety of wall coverings that have flooded the market. When it comes to style, color combinations, and unique designs for commercial wall coverings, the choices are now virtually endless.

Today’s top architectural wall covering designers continue to offer all kinds of unique and creative wall covering materials and textures. Options range from fabrics and faux wall panels to printed vinyls, cork, and even reclaimed wood.

However, with today’s advanced inkjet printing technology and sophisticated printing equipment, it’s easy for business owners to keep up with the trends. They now have the option to custom print commercial wall coverings and murals of their own design. In fact, Printing Impressions, an authority on emerging print industry trends and technologies, even offers a Top 10 Trends for 2019 Webinar.

In this post, our Phoenix printers at PRI Graphics list 10 of the hottest trends for 2019 in custom printed commercial wall coverings.

Options for Commercial Wall Coverings

  1. Enlarged Photos – Photo wall murals can be printed in color or in black and white and the subject matter can be personal or anything that accurately reflects your business. With photo wall coverings, it’s important to use only high-quality images that have a very high resolution so the image will still look great once it is enlarged.
  2. Custom Graphics – Along with photos, today’s printing technology allows you to custom print virtually any type of graphic on vinyl wall coverings, limited only by your own vision and creativity.
  3. Faux Fabrics – Virtually any type of fabric texture, weave, pattern, fiber, or color can be simulated and printed on vinyl wall coverings allowing you to personalize your commercial wall space, including printed leather textures.
  4. Stone Tile – If you are looking for commercial wall coverings with natural textures that mirror the outdoors then have your wall graphics printed to look like a stone, granite, masonry, concrete, or even marble.
  5. Textured Wall Tile – Today’s wall covering designers have a passion for creating surface textures. These can be simulated by printing commercial wall coverings for your office or business that recreate colored glass tiles, or metals (like copper or stainless steel) and other more tactile looking surfaces.
  6. Natural Wood – Digitally printed veneers can be printed on vinyl wall coverings to simulate all types of natural wood and timbers.
  7. Stenciled Shapes – Commercial wall coverings with unique patterns and motifs can add visual interest to a blank wall. Choose your own patterns, shapes, and colors to represent your industry and have them printed into office wall murals.
  8. Vintage Wallpaper – Vinyl records are making a comeback and so are vintage wallpaper designs. Vintage wall coverings have a warm charm about them and offer distinctive, recognizable patterns that are still immensely popular.
  9. Architectural Patterns – By manipulating light, shadow, and materials you can create distinctive compositions with architectural aesthetics, creating works of modern art or even cultural symbols.
  10. Industrial Patterns – Found objects and re-purposed materials that highlight inherent beauty have been quite popular in recent years and this concept can be utilized to bring contemporary and traditional together to create truly inspiring commercial wall coverings.

You might also like our PRI Graphics blog article on Wallpaper Murals Printing or visit our Commercial Wall Coverings page for even more great ideas.

To talk with our printing experts at PRI Graphics in Phoenix, AZ, call us at 602-393-3131 or toll-free at 1-877-409-8889.

Architecture and Construction Graphics Printing

Major renovations, new construction sites, and even road construction all require construction graphics and signage not only to inform but also to help keep employees and the public safe.

Construction graphics are essential for busy and sometimes even confusing construction sites. Architecture and construction signage can be printed to provide workers, visitors, delivery people, and the unsuspecting public with clear information regarding the project and how to remain safe.

Developers and project owners will also use construction graphics as sales tools, compliance statements, and as advertising and promotional pieces.

In this post, our Phoenix printers at PRI Graphics will highlight the many different forms of construction site printing that we do for our clients including:

  • Site Under Construction and Safety Graphics
  • Architecture Constructions Signs
  • Directional and Wayfinding Graphics
  • Construction Fence Graphics
  • Advertising and Promotional Construction Graphics

Safety & Site Under Construction Graphics

Safety is extremely important in any work zone. Construction site graphics can be printed to indicate the location of first aid stations, fire escape routes, and the presence of high voltage electricity, asbestos, or other dangerous processes such as blasting that need to be clearly identified.

The Globally Harmonized System of Classification and Labelling of Chemicals (GHS) requires hazardous substances (and mixtures) within the construction site to be labeled correctly in accordance with specific GHS guidelines.

Other site construction graphics printing can be done to create signage, operating procedures, placards, identification labels, or process sheets related to the safe handling and storage of hazardous products. Orchestrating safety within high activity construction zones requires strategic placement of these types of hazard signs.

Architecture and Construction Graphics

PRI Graphics also offers specialized CAD printing services for architecture and construction printing. These services include scanning and archiving plus document distribution of all versions of engineering and architectural drawings. We also offer presentation support, specification manuals, and professional project closeout services.

Wayfinding and Construction Directional Signs

Road signs indicating traffic flow pattern changes help keep vehicle congestion from inhibiting work. They also provide safe routes of travel throughout the construction zone for visitors, employees, and contractors.

Wayfinding and construction directional signs can be printed to help guide contractors to the construction office and parking, or guide a visitor to the washrooms, or help a site employee find the lunchroom or first aid center.

As well, bulletin boards for safety and health information can be provided in lunchrooms or places applicable to congregations of site employees.

Wayfinding construction signs can also be used to indicate where large vehicles are turning plus if they are backing up and where delivery companies need to unload supplies or equipment.

Construction Fence Graphics & Wraps

Fence wraps and construction fence graphics can be single or double-sided. They are a great medium for promoting your project and/or an event like a grand opening or the completion of a new construction project. Developers and construction companies will also use construction fence wraps to provide privacy for the construction site.

Advertising & Construction Promotional Signs

Like construction fence graphics, banners and construction signage can be printed to promote or advertise your project. These display signs might also indicate the companies involved in the project and where to find the site sales and field marketing office.

About PRI Graphics

As a family-owned company, PRI Graphics operates two printing facilities including Phoenix and Mesa, AZ. Our professional printing services include in-house graphic design plus large format printing, digital printing, and personalized CAD printing.

For more information or if you have any questions about printing architecture and construction graphics and signs, please contact us online or send us an email.

You can also reach us by phone at 602-393-3131 or call us toll-free at 1-877-409-8889.

For examples of sign types and shapes, check out Arizona Department of Transportation’s Manual of Approved Signs.

You might also be interested in these articles:

Construction Project Closeout
Construction Document Distribution
Mesh Banner Printing

Retractable Banner Signs Help Draw Attention to You

PRI Graphics in Phoenix and Mesa Arizona offers both horizontal and vertical retractable banner printing services.

In this post, we will explore how a professional, custom retractable banner can improve your visual presence, no matter where you use them.

Lightweight, portable and able to retract into a small roll, a retractable banner and stand can be the ideal attention getter for your business at exhibitions, tradeshows, conventions, etc. Even if you are just doing a presentation or have a business inside a mall, retractable banner signs add to your branding and can do a lot to help get your message across.

Table Top Retractable Banner Printing

Banners don’t have to be large. Retractable banner displays for tabletop use are inexpensive to produce. They are easy to transport, take up very little storage, and are ideal for use in presentations or on retail counters.

With compact tabletop banner signs, you can make the most out of your limited real estate in all kinds of settings including at conventions or in trade show booths.

Captivate your audience and help them remember you with stunning, full color, high quality, tabletop retractable banner sign. This is one of the most prudent and inexpensive business investments you can make.

Large Retractable Banner Signs

Most banner printing companies like PRI Graphics also have an in-house graphics design department that can help you create the look you want.

At PRI Graphics, we work with you and your design team to create a professional retractable banner design that uses your graphics, your corporate colors, and communicates your message or branding. We utilize large format printers to print large retractable banners that help improve brand awareness and promote your products or services effectively.

Large retractable banners are usually printed on tough, fade-resistant, waterproof vinyl. No matter how many times you transport them, display them, or store them, they are quite durable, providing years of service.

Double Sided Retractable Banner Signs

Why not take advantage of all the real estate at you your disposal and print a double-sided retractable banner sign? Double-sided retractable banners can be printed for outdoors or for indoor use. They are uncomplicated and very simple to set up. For instance, if your business resides in a mall, a double-sided retractable banner sign can grab the attention of foot traffic coming from both directions.

Quick and Efficient Setup & Take-Down

At conventions, presentations, exhibitions, and trade shows, quite often you will have very little time to set up (or take down) your advertising and display materials. Retractable banner signs are designed to be set up and taken down very quickly, most often in less than a minute. Because retractable banners are so versatile and portable, your intended audience can be exposed to your opportunity-friendly text and custom trade show graphics immediately upon your arrival.

About PRI Graphics

Family owned PRI Graphics in Phoenix works with clients throughout Arizona providing in-house and on-site printing services. We are noted for offering a wide range of large format printing, CAD printing, and digital printing services, in color and in black and white.

If you have further questions about retractable banner sign printing, or if you need help with banner design, call us at 602-393-3131 or Toll Free at 1-877-409-8889, or send us an email.

Visit this City of Phoenix page on Signs for more information regarding requirements for various types of signs within the city.

Tips for Attractive Retail Graphic Design

Retail graphic design and visual merchandising for retail stores can help to enhance your storefront and your store’s interior. However, they can also boost sales, improve your brand, and create a more energetic and exciting shopping environment!

In today’s article, our Phoenix printing experts at PRI Graphics have put together a number of tips when it comes to retail graphic design and printing.

Pick Easy to Read Fonts

There are endless choices for fonts but that doesn’t mean you should consider them all. Most graphic designers recommend sticking to just one or two fonts per sign and pick fonts that are clear and easy to read. Avoid cursive fonts and make sure you pick a font size that is large enough to read at a distance, especially if your target market is Baby Boomers. San Serif fonts like Arial, Calibri, Helvetica, and Avant Garde are a few examples. The more words you add to your retail graphic design the more important it is to pick a simple, clean, and highly legible fonts.

Choose the Right Colors

Retail interior graphic design may require a different color scheme than exterior graphic design so adjust accordingly. You can also use colored vinyl graphics to promote a specific season (think green, red and gold for a Christmas promotion) or to support your brand (pick colors that compliment your logo or are in your brand’s color scheme). For more information, visit our article entitled, “Why Color Presentation Printing.”

It is also important to consider how people who are color blind may see your sign. The following color combinations are hard for people who are color blind to see, so best to avoid them in your retail signage and graphic design:

  • Green and Red (or brown)
  • Green and Grey (or black)
  • Blue and Purple (or grey)
  • Green and Blue
  • Light Green and Yellow

Less is More

In an era where people send short text messages and often use abbreviations, it is important to keep editing your sign’s text until it is as succinct as possible. Get rid of any extra words and look for ways to simplify the message.

Be Specific and Give a Reason

Your graphic design for retail stores should tell the customer exactly what they are buying or why they should buy. A good approach is to avoid listing features and focus on the benefits – the solution that your product or service will provide. For instance, if you were selling hair products then perhaps the sign might read, “Get rid of dandruff once and for all.” If you were selling roses then your sign might read, “Roses, the easiest way to say you’re sorry.”

Use Graphics to Add Meaning

You never know who may be looking at your retail signage and graphics and trying to read what it says. Try and use complimentary graphics to help convey the sign’s meaning. For instance, add a bathroom logo, an arrow, or a symbol to help translate a wayfinding sign for those who may not be able to read (or those who are not confident with English).

Be Memorable and Make an Impression

In order to stand out your retail graphic design needs to be memorable. Often, companies will also use humor or a witty phrase to catch their customers off guard and make a memorable impression.

Don’t Skip on Quality

Most customers will assume that average signage relates to an average product. You want your retail graphic design to reflect the quality of your products or service. This often means investing in high-quality graphics and visual merchandising like commercial wall coverings that speak to customers and make a lasting impression.

Test Out Your New Retail Graphic Design

Once your retail graphic design is completed and printed it is time to put your signs on display and see how they look and perform:

  • Make sure you install the sign at the right angle so people can see it easily.
  • Is the sign going in a window? Make sure you can see what it says through the glass and possible reflection.
  • If it’s retail interior graphic design, will it have adequate lighting? For instance, if it is installed at the back of your retail space will you be able to read it from the front of the store or from a reasonable distance.
  • Account for all times of day too! How does your sign look in the morning and at night once the sun is setting?

For more information on retail graphic design, visual merchandising, and signage, visit our PRI Graphics website and view the Environmental Graphics Printing Services page.

Do you have questions still about retail signage? Or would you like to work with one of our in-house graphic designers?

To reach our printing experts at PRI Graphics in Phoenix, please call 1-602-393-3131 or send us an email. We can also be reached by calling toll free at 1-877-409-8889. We will be happy to assist you.

Related Articles:

Here is an interesting related article by Forbes entitled, 5 Trends That Will Redefine Retail In 2019.

Mesh Banners vs Vinyl Banners

Most people are familiar with vinyl banners but when it comes to mesh vs vinyl banners, they may not know which is better for their needs.

Along with retractable banner printing, PRI Graphics in Phoenix can also print mesh banners and vinyl banners. In this post, we’ll take a look at mesh vs vinyl banners to help you decide which is best for your purposes.

What Are Mesh Banners?

Unlike vinyl banners (which require wind slits cut into the vinyl if it is to be used outdoors), the weave or interlaced fabric of a mesh banner is breathable; it will actually allow air to pass through the mesh weave. This makes mesh banner printing ideal for installations in any outdoor location, even if it is quite windy. And, since mesh won’t tear like vinyl does, they generally last much longer.

Even though the criss-crossed weave can make the mesh slightly transparent, fully color mesh banner printing with graphics, images and text is still possible. As well, mesh banners can also be finished with hemming and grommets similar to vinyl banners. With today’s capabilities for large format printing, you can now find mesh banners commonly used as fence wraps for sporting events and on construction site fencing.

Below is an overview listing a few other advantages of mesh vs vinyl banners.

Mesh vs Vinyl Banners

Whether you should custom print your advertising on mesh or vinyl will really depend upon several things. These may include where and how your banner will be located or installed, how long it will be displayed, and whether or not you need the image to show on both sides of the banner.

Mesh banner wind load is higher than that of vinyl banners, which makes mesh banners ideal for outdoor installations such as:

  • Construction mesh banners
  • Builders mesh banners
  • Fencing mesh banners
  • Hanging mesh banners
  • Over the street mesh banners
  • Scaffolding mesh banners

Mesh banners are typically composed of 70% vinyl and 30% mesh. This makes them lightweight, durable, and they generally outlast vinyl if kept clean and properly stored. A longer life span also means that mesh banners can also be repurposed more often than vinyl.

While printing on vinyl can be less expensive than printing mesh banners, vinyl is more susceptible to being torn or damaged in high winds or severe weather locations.

Vinyl Banner Advantages

Unlike mesh banner printing, printing on vinyl generally means thicker material and your choice of a gloss or matte finish. Vinyl banners can also be printed on both sides and they generally cost less to print. To find out more, read our article on Vinyl Banner Printing Tips.

Still Have Questions?

If you still have concerns or questions about mesh banner printing, please let us know. Tell us how you will be using your banner and we will be able to help you choose the best type, size, and printing for your application.

PRI Graphics is a Phoenix printing company with a sister location in Mesa AZ.

We can be reached at 602-393-3131, by email, or by calling toll free at 1-877-409-8889.