Color Presentation Printing

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Why Presentation Printing in Color Is Better

If you are attempting to use printed material to attract new customers or to inform existing and potential customers of your products, services, or events, color presentation printing is well worth considering.

Presentations printed in color tend to receive much better attention and response than if printed in traditional black and white.

If you are concerned about potential customers remembering the name of your business, or the service, product, or event you are promoting, keep in mind that color presentation printing can:

  • Elevate your customer motivation by up to 80%
  • Increase brand recognition by approximately the same amount
  • Heighten target audience attention span and recall by as much as 82%

Moreover, if you are using a mailer to reach a new potential customer base, statistics show that 55% of people pick up full-color mailers.

How Is This Type of Printing Used?

Almost any promotional material that can be printed can also be printed in full color including:

  • Presentation board printing
  • Presentation folder printing
  • Presentation booklet printing
  • Presentation binder printing
  • Presentation poster printing
  • Presentation kit printing

As Phoenix printers, our printing experts at PRI Graphics can help you choose the best materials and layout for your potential clients or attendees. Whether you are planning a fundraiser, an IPO, or some other important event, you can enhance awareness by printing your presentation in color.

Colour presentation printing can be used for a whole range of other presentation products such as

  • Broadsheets
  • Brochures
  • Business Cards
  • Business Stationary
  • Catalogues
  • Counter Displays
  • Door Hangers
  • Flyers
  • Handbills
  • Handouts
  • Instructional Sheets
  • Labels
  • Lanyards
  • Leaflets
  • Mailers
  • Manuals
  • Menus
  • Packaging
  • Pamphlets
  • Postcards
  • Product Sheets
  • Rack Cards
  • Signage
  • Stand-Up Card

PRI Graphics also offers a wide range of substrates for custom color presentation printing and binding including coated paper, uncoated paper, and extensive range of card stocks.

Still Have Questions About
Color Presentation Printing?

If you are seeking high quality presentation printing and binding anywhere in Arizona, PRI Graphics in Phoenix or Mesa has the equipment and experience to print what you need.

Apart from exceptional color printing, we also offer graphic design and layout services for all of the products we print, making us your one-stop printing shop for all things color in Arizona.

Call our Phoenix printing company today toll free at 877-409-8889 or send us an email and ask us about color presentation printing services for your company or organization.

You can also reach us through our online contact form.

 

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6 Ways to Promote Your Business with Vinyl Graphics

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Custom business vinyl graphics are a surprisingly affordable way to establish your brand and speak to customers while using highly visible surfaces like the windows, doors, and vehicles of your business.

Not only are custom business vinyl graphics more affordable than paint, they offer several other great benefits for your business.

Vinyl-Graphics-PRI-2Vinyl graphics:

  • Are fully customizable and adjustable
  • Provide flexible design options to meet all demands
  • Are easy to update for new promotions or seasons
  • Offer quality finished products with UV-cured ink
  • Are completely waterproof
  • Come in a variety of vinyl substrates to withstand all types of environments

Here are just a few ideas on how PRI Graphics in Phoenix Arizona can assist you with custom vinyl graphic printing services to help strengthen your marketing and branding message.

Storefront Window Graphics Promote Sales

Use custom business vinyl graphics to take advantage of your existing highly visible real estate – your storefront windows and doors. Add window vinyl graphics that promote a current sale or event. Vinyl window graphics are very easy to remove and replace and do not damage the existing structure. Vinyl graphics for windows can also be used to promote seasons such as Thanksgiving, back to school, Christmas, or Spring Break.

Vinyl window graphics are very affordable and easy to replace, so your business can easily update them throughout the year, and even reuse seasonal vinyl graphics (like Christmas) year over year. See our article on “Trends to Consider for Storefront Design.”

Vinyl Graphic Decals and Stickers

Vinyl graphic decals (and stickers) can be printed in all sizes, shapes, and colors. This makes them the perfect “sticker” to use throughout your business. Use vinyl decals to brand equipment your employees use every day such as hard hats or POS Systems. You can also use vinyl graphic decals for labelling products or as nameplates for desks and office doors.

Safety Vinyl Graphics & Signage

Custom business vinyl graphics are also great for adding safety information or instructions to equipment or walls throughout your business or jobsite, to help protect staff and visitors. Safety graphics are a much more permanent and attractive solution, and more likely to be read by employees and customers than are miscellaneous papers hung throughout the building.

Floor Graphics as Wayfinding Directional Signs

Vinyl floor graphics are perfect for special sales, trade shows, or large events. Floor graphics can be used to provide wayfinding directions and improve flow of traffic, as well as endorse promotions. Vinyl floor graphics are slip and scuff resistant, removable, and won’t damage your floors. Floor graphics stand out, grab attention, and make a lasting impression.

Wall Graphics of All Sizes for Decor

Like floor and window graphics, vinyl wall graphics take advantage of existing space to further build your brand and strengthen your message. Wall graphics can range in size from small wall decals to bold large format vinyl banner printing. Add your company logo or mission statement to the wall, or choose creative vinyl graphic designs to decorate and create an atmosphere your customers will love.

Vehicle Vinyl Graphics – Your 24/7 Mobile Advertisement

Your business vehicles can also be moving billboards. Add vinyl graphic lettering or logos to your vehicle to let potential customers know who you are and how they can contact you. Vinyl car graphics are much more affordable and less permanent than a custom paint job, and take much less time. Vinyl graphics for cars and trucks are especially popular among mechanics, plumbers, electricians, and other service related businesses who use vehicle vinyl graphics for 24/7 mobile advertising.

Business Partner Magazine has a great article on Why Signage Is Important for Any Business.

At PRI Graphics, large vinyl graphics are fully viewable and adjustable prior to printing and application, so you can get exactly what you want before its application. Our Phoenix print shops use digitally controlled plotter technology and take care of the entire process – from designing and printing to cutting and installing vinyl graphics. We’ll exceed your expectations!

Call PRI Graphics Toll Free at 1-877-409-8889 for more information about our custom business vinyl graphics and printing options.

 

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Swimming Pool Safety Signs – What You Need to Know

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With summer fast approaching we thought it best to update our blog on printable pool safety signs.

Pool Safety Signs Are A Requirement

When the installation of a swimming pool or spa is likely to involve members of the public, whether it is for residential, commercial, or hotel guest use, Arizona law requires you to install a range of pool safety signs.

Swimming pool safety signage should be displayed in the pool zone so that individuals are aware of the dangers and rules that may affect them while using the pool.

Your first step towards organizing your pool safety signs is to speak with your local sign printing company like PRI Graphics in Phoenix, so you can collaborate with the graphic designer to better understand Arizona’s rules and regulations.

Printing large format signs and site graphics is one of PRI Graphics’ specialities and they will be able to explain what materials are required to guarantee that the pool safety signs not only meet Arizona’s state laws, but will also remain in perfect condition for as long as you have your pool.

Why Safety Signs Are Necessary

With 7 million hot tubs and 9 million public and residential swimming pools in the US, you can quickly see that a standard for rules and regulations governing pool safety signs is a necessity to help minimize and prevent accidental drowning.

Unfortunately, many individuals may not recognize or acknowledge the dangers until they are pointed out to them. The posting of pool safety signage is set out by law to not only protect pool users, but also to protect pool owners like you, against liability claims, especially in these times of mass litigation.

Types of Signs Required

Arizona state law requires that a number of pool safety signs be installed to properly inform the users of all public, commercial and residential pools.

NO DIVING SIGN

For pools that are less than 5 feet deep and do not meet the Arizona administration code, a no diving sign is required that features the international symbol, so that it is easily recognized by people from anywhere in the world, just as major road signs are internationally familiar to all.

DANGER CHLORINE SIGN

As chlorine will almost certainly be used in any swimming pool, a sign showing that there is the potential ‘danger’ connected to chlorine gas, must be placed on the door of the chlorine room, with letters that are 3 inches or larger.

SWIMMING POOL RULES SIGN

A pool rules sign must be posted within 50 feet of the pool and in a highly visible area for people to read before they enter the pool. Pool rules signage typically includes suggestions like using the toilet before entering the pool and taking a shower before swimming. Other information included might suggest that individuals do not enter the pool when they have a cold, an open wound, or any contagious condition, including diarrhea. For those that may suffer from incontinence, they must wear tight fitting rubber or plastic pants or a diaper suitable for swimming. The pool rules sign will also tell individuals to observe all safety regulations.

SWIM AT YOUR OWN RISK SIGN

Depending on whether your pool is for commercial use or not, it may also be necessary to post a sign that informs users whether the pool has a lifeguard on duty, or not. Where lifeguards are not on duty, it is highly recommended to post a “swim at your own risk” pool safety sign. Similar rules will suggest (in letters at least 4 inches in size) that children must not use the pool without an adult in constant attendance.

Other pool safety signage to consider might include POOL SAFETY EQUIPMENT SIGN and POOL SAFETY CPR SIGN. See also our blog on Experiential Signage.

The sign experts at PRI Graphics can assist you with designing and printing the custom pool safety signs you need, and help ensure that your swimming pool signage meet municipal, county and state regulations. You can find more educational materials on this Pool Safely website.

For more information on printing pool safety signs call PRI Graphics in Phoenix Toll Free at 1-877-409-8889 or contact us online.

 

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Top Store Design Printing Trends to Consider

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Thanks to the ever expanding Internet and new printing technology, storefront graphics like banners, wall graphics and window graphics are no longer just being compared to your competitors in the same mall, but to other retailers and close competitors online and across the globe.

Fortunately, this brings you many advantages as you can borrow, rearrange, and expand upon great printing ideas that you see emerging in other cities and countries, long before other local retailers that share the same location with you.

Here are four emerging printing trends that our print experts at PRI Graphics have noticed in terms of creating a commanding storefront presence and how you can use digital printing and large format printing to build your company branding and improve your bottom line.

Trend 1: Match Your Storefront Graphics to Your Online Presence

These days, the products, merchandise, and services that you offer (as a business or non-profit organization) can be seen virtually anywhere as people click through their tablet computer or cell phone to see what is available on your website. In fact, many customers will likely look at your website not only for the products or services you offer, but also for directions or store hours even before they visit you in person.

With the wonders of modern graphics and printing technology, it is easy to connect your online and off-line stores with similar colors, branding, and graphics to enhance the overall impression that you wish to present. How you design your store and furnish your space is central to everything that you communicate directly to your customers.

Whether your customers are visiting online, or visiting in person at your brick and mortar store, your goal is to make their shopping experience as cohesive, easy, and as pleasant as possible.

Trend 2: Storefront Graphics Design Ideas that Target Customer Needs

Your customer should determine your storefront design. By way of mixing your storefront banners, window graphics, vinyl graphics, and wall graphics, you are planning to appeal directly to your customers.

Thanks to today’s affordable printing technology, and all the options available through PRI Graphics, your Phoenix AZ printers, many retail store owners are choosing to replace their images and graphics presentations more regularly. The trend is to utilize more unique storefront design ideas incorporating individual parts that are compatible with your overall brand, future presentation, and products and services. This way, you can mix and match, renovate, and remodel your storefront in a short timescale with as little effort as possible.

Trend 3: Don’t Stray from Brand Recognition

Remember that although modern printing technologies and opportunities to quickly change your storefront appearance are easy, your branding and logos need to remain congruent and constant. Your customers need to easily recognize you – think, for instance, of the McDonald’s ‘M’ or the Coca-Cola logo. How can your storefront appearance evolve while your brand recognition stays the same, without confusing customers?

Any changes to your storefront graphics must be consistent with your brand and yet fresh and exciting, making the most of store design trends that are popular around the world – and from your competitors.

Trend 4: Power Shift from Retailer to Customer

Unless you are in a very niche market, your customers have increasing online shopping options that shifts the power away from you (the retailer) over towards the customer. In this way the retail store is no longer thought of as a collection point for products, but a full service of persuasion and enticement, service, and communication.

Ask Us About Store Design Trends and Printing

Stay ahead of the competition and talk through and discuss your storefront graphics design ideas with PRI Graphics’ graphic designers located in Phoenix, Arizona. Our designers and printers understand what new ideas and facilities are available, and may even present a design that you had never thought of.

By being in sync with your graphics designer, you will be ready to act quickly, to pull customers from outside to inside your store, or entice them online and within in a short space of time.

PRI Graphics’ environmental graphics and wayfinding signs can appeal to both the intellectual and emotional side of your target audience.

For more information or for more storefront design ideas, please contact PRI Graphics by calling toll free (MST) at 1-877-409-8889 or complete our online contact form.

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Rock Your Next Trade Show Booth with Custom Display Graphics

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If you need trade show displays or help with creating stand-out booth graphics, standees, or show banners, PRI Graphics in Phoenix or can help you get ready for your next big trade show.

Trade Show Displays that Get Noticed

We offer custom design and printing services for trade show displays. We can help you with exceptional trade show booth display panels that will capture attendees’ attention and draw them in. Make sure your trade show booth is working harder than ever to promote your business, products, and/or services.

In this post, our PRI Graphics print specialists will offer some display graphics tips and tricks for creating custom display graphics that you can use to start putting together the best trade show booth ever!

Claim Your Space With An Oversized Trade Show Banner Design

A large background is the ideal location for trade show displays. Consider custom printing a canvas or vinyl backdrop banner with your logo and/or branding message. Like the retractable banners, these will help customize your booth and fill in the big empty spaces. Most likely, it will also be the most visible and noticeable sign from a distance. Remember, if you are a fairly new company or a new player at the trade show, attendees may not recognize your logo or brand. Add something to your trade show banners to help attendees know what you’re about and why they should stop at your booth.

Invest In An Easy Setup Trade Show Retractable Banner

Don’t settle for a boring blue or black backdrop in your trade show booth. Make the most of your real estate by adding retractable banners that brand your booth with a lasting impression. Retractable banners are easy to pack along (as they roll down into the base) and are very quick and easy to set up.

Cut Out Standee Graphics – Trade Show Displays that Stand Out

People are naturally drawn to faces so why not use a life size cut out standee to attract their gaze and pull them into your trade show booth. PRI Graphics can help you design a cut out standee that will offer a unique three-dimensional aspect to your display booth, something that very few other display booths will probably have. Ask our Phoenix printers and designers for these and other great trade show booth ideas that will showcase your business and brand. Incorporate a cut out standee in your next trade show booth.

Set Out Take-Home Brochures and Pamphlets

Once someone stops at your booth they will likely feel most comfortable browsing any brochures or pamphlets you have set out. After discussing how you could potentially meet their needs, it’s a good idea to give them a pamphlet or brochure to take home so that they can remember what you offer. Consider adding a QR code to your printed trade show hand outs that the attendee can scan with their smartphone and automatically go to your website, video, or contact information, etc.

Consider Branded Trade Show Table Covers

There’s no need to use the plain white table throw provided by the venue. Talk to PRI Graphics about printed trade show table covers in a variety of available colors, and further reinforce your branding with custom logo printing.

Make Sure You Are Stocked Up On Business Cards

Be sure to be well stocked with business cards for every person working your trade show booth. After speaking with attendees, it’s always good to give them your contact information so they can get in touch with you again. There is no good reason to run out of business cards at a trade show when turn around times and costs of printing are so minimal today.

Don’t Forget Your SWAG…Add A Smile with Your Promotional Hand Outs

Studies show that trade show attendees are more likely to stop at display booths when they are handing out promotional items. Add something extra to entice people to stop by – whether it’s candy, a drink, a small printed promotional product like a USB stick, a coupon for their next purchase, or even a small gift card for Starbucks. Make sure your printed promotional items are different than everyone else’s and will be useful enough for the person to make a point to come to your display booth and want one.

A friendly smiling face accompanying the display booth is also a must. Be approachable and personable. Know how to break the ice with people who may be a little hesitant to stop. When all else fails, simply smile!

Additional Factors that Influence Your Trade Show Booth

Trade show displays are essetial, but there are other environmental factors you may want to consider that will affect the success of your trade show booth including:

  • Lighting – Do you need extra lights to showcase your trade show banners or signs?
  • Sight – What will attendees see when they look at your booth? Are your signs too high, too low, or too small?
  • Height – Are the signs at your booth visible from further away?
  • Technology – Do you want to make your display booth interactive, with videos playing or even a WiFi or charging station?
  • Sound – Can you have a conversation or is it too noisy? Retractable banners and other items can help break up the noise between display booths.

Keep the creative juices flowing and check out our Trade Show Graphics Video to see just a small sample of our graphics and trade show displays in use at trade shows across North America!

Contact PRI Graphics

For more information about our trade show displays and custom printing services, please speak with our Arizona printers directly by calling Toll Free 1-877-409-8889. We can help you design an entire new set of graphics for your trade show displays or help you revamp the trade show booth you already have in place.

Be sure to check out our additional article Trade Show Graphics Ideas to help your trade show booth do the marketing for you!

This article by entrepreneur.com offers some great tips on How to Get the Most Out of Exhibiting At a Trade Show.

Experiential Signage & Graphic Design

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What Is Experiential Signage and How Can You Use It?

Experiential signage can take many forms.

Experiential signs are designed to promote interaction between the sign information and the user (person viewing the signage). From architectural signage to creative wayfinding signs and environmental graphics, experiential graphic design has opened so many more possibilities for businesses and corporations. You too can use experiential signage to get your message across and engage the viewer.

Themed motion graphics, signage with optical illusions, 2D signage boards, and 3D signage for exhibits and branding are great examples of what we are talking about. Experiential graphic designers incorporate technology, images, form, typography, and unique content to create an exclusive environment that interacts with the audience and successfully communicates your message.

2 Factors that Influence the Audience

Experiential signage not only incorporates all of the standard design components necessary to appeal to the viewer, but it also looks at other factors as well that can influence audience awareness. When considering experiential graphic design, there are two critical points to keep in mind:

  1. The background knowledge, awareness, and experience of the user
  2. Plus the circumstances in which the signage will be used

Experiential graphic designers take into consideration the venue in which the finished product will be displayed. They also design according to how they want individuals to interact and respond to the message within the venue. These two pieces of the puzzle are imperative to creating experiential signage that truly does create a unique experience for the intended audience.

Blade Sign – Experiential Signage Design Example

Let’s say you want to change the graphic design of your bathroom signage because customers have expressed difficulty finding your washrooms. Your bathroom is located part way down an otherwise unused hallway.

No matter how creative your design might be, or how large you make your bathroom sign, if it is mounted flat on the wall, then anyone glancing down the hallway may not see it. Unless they actually walk down the hallway the bathroom sign could be missed.

The experiential graphic design suggests you should probably use a blade sign, which is mounted so it sticks out perpendicular from the wall. Then, when customers glance down the hallway, they’ll see the blade sign immediately and your experiential signage would have successfully directed them to their desired destination. A blade sign can also be double-sided.

The next time you need signage for a trade show, mall display, construction site, in-store promotion, or any other environment where customer interaction is a concern, consider experiential graphic design. The general public will appreciate it.

About PRI Graphics

Visit our PRI Graphics printing company in Phoenix or our sister location, AZ. We offer professional digital printing, CAD printing, and large format printing services including sign printing. You can also talk to our in-house graphic design department if you have any questions about experiential signage.

Adobe offers additional information in their excellent blog entitled, The Rise of Experiential Design: What You Need to Succeed.

Please contact us online, send us an email, or call us at 602-393-3131 or toll-free at 1-877-409-8889.

 

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