Understanding Printing Terms
Difference in Printing Booklets, Brochures, Flyers, Etc
In this post we’ll look at some common questions and printing terms that our Phoenix AZ printing team often gets asked about. For instance, “What’s the difference between printing booklets, brochures, flyers, and mailers?”
Yes, these are all similar promotional materials used by businesses, schools, charities, and other organizations, but there seems to be some confusion on the purpose of each and when to use each media.
Our PRI Graphics’ printing experts will explain hw these different print terms and products are commonly used and the advantages of each, so that you can select the best print media suited to meet your commercial or personal needs.
Booklet printing involves multiple pages that have a magazine-like look with a high-gloss (or a book-like) finish. Printed booklets are commonly used for:
- Instruction manuals
- Training manuals
- Annual reports
Printed booklets can often be bound in a variety of ways for durability and long-lasting use. The pages may require scoring (making a crease so the paper folds easily) and cutting. Professional booklet printing services are available in anywhere from single color to full-color printing options.
Printing brochures is quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use. Also see our article on Creative Brochure Design Ideas. Brochure printing is commonly used for:
- Take-out menus
- Handouts for meetings
- Educational or information purposes
Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use.
Flyers & Leaflet Printing
In general, printing flyers and leaflets is done for the purpose of communicating a small amount of information to a large number of people but in an affordable way. Flyer and leaflet printing is commonly used for, among others:
- Guerilla marketing campaigns
- Real estate property listings
- Event advertisements
Often, flyers and leaflets are printed on plain white or color printer paper. However, many people choose to print flyers and leaflets on semi-gloss or high-gloss paper to try and stand out or to give the flyers a more professional look. For example, real estate agents will often use semi-gloss or high-gloss flyer printing with full-color images. These printed property flyers are often placed with for sale signs in front yards.
For additional information, see our post on the Difference Between Brochures Flyers & Leaflets.
Direct Marketing & Mailers Printing
Direct marketing mailers are generally printed as small handouts or postcards. PRI Graphics in Phoenix AZ prints a lot of print mailers and direct mail marketing materials for all kinds of usages including:
- Promotional purposes
- Marketing purposes
- And various other reasons
Custom printed mailers give you the flexibility to control the cost of postage. Mailers are usually printed on card stock and can be in full-color, two-color, or four-color. Printed mailers may also include flyers, letters or other items that are mailed inside an envelope. PRI Graphics offers professional printing services to print in bulk quantities as well as to fold mailers and stuff envelopes.
Have More Questions about Printing Terms?
Along with educational printing services for schools, colleges, and universities, PRI Graphics provides all types printing services for a wide variety of purposes including corporate, small business, individual, and charitable organizations.
If you have any other questions about printing terms, types of printing services, or if you need help with your next printing project, please contact our printing experts at PRI Graphics.
Call us Toll Free at 1-877-409-8889.
We offer high quality digital printing services in Phoenix AZ, at very affordable rates.
Here is another resource to explore additional Printing Terms Every Designer Needs to Know.