What Is Experiential Signage and How Can You Use It?
Experiential signage can take many forms.
Experiential signs are designed to promote interaction between the sign information and the user (person viewing the signage). From architectural signage to creative wayfinding signs and environmental graphics, experiential graphic design has opened so many more possibilities for businesses and corporations. You too can use experiential signage to get your message across and engage the viewer.
Themed motion graphics, signage with optical illusions, 2D signage boards, and 3D signage for exhibits and branding are great examples of what we are talking about. Experiential graphic designers incorporate technology, images, form, typography, and unique content to create an exclusive environment that interacts with the audience and successfully communicates your message.
2 Factors that Influence the Audience
Experiential signage not only incorporates all of the standard design components necessary to appeal to the viewer, but it also looks at other factors as well that can influence audience awareness. When considering experiential graphic design, there are two critical points to keep in mind:
- The background knowledge, awareness, and experience of the user
- Plus the circumstances in which the signage will be used
Experiential graphic designers take into consideration the venue in which the finished product will be displayed. They also design according to how they want individuals to interact and respond to the message within the venue. These two pieces of the puzzle are imperative to creating experiential signage that truly does create a unique experience for the intended audience.
Blade Sign – Experiential Signage Design Example
Let’s say you want to change the graphic design of your bathroom signage because customers have expressed difficulty finding your washrooms. Your bathroom is located part way down an otherwise unused hallway.
No matter how creative your design might be, or how large you make your bathroom sign, if it is mounted flat on the wall, then anyone glancing down the hallway may not see it. Unless they actually walk down the hallway the bathroom sign could be missed.
The experiential graphic design suggests you should probably use a blade sign, which is mounted so it sticks out perpendicular from the wall. Then, when customers glance down the hallway, they’ll see the blade sign immediately and your experiential signage would have successfully directed them to their desired destination. A blade sign can also be double-sided.
The next time you need signage for a trade show, mall display, construction site, in-store promotion, or any other environment where customer interaction is a concern, consider experiential graphic design. The general public will appreciate it.
About PRI Graphics
Visit our PRI Graphics printing company in Phoenix or our sister location, AZ. We offer professional digital printing, CAD printing, and large format printing services including sign printing. You can also talk to our in-house graphic design department if you have any questions about experiential signage.
Adobe offers additional information in their excellent blog entitled, The Rise of Experiential Design: What You Need to Succeed.