Postcards for the turf company Grn 4 Evr displayed on a desk top surface.

The Rising Power of Custom Mailers and Printed Flyers in the Digital Age

Read time: 4 minutes  |  Author: PRI Graphics  |  Posted: July 13th, 2023

Resurgence of Traditional Printed Media

Traditional marketing methods like custom mailers  are making a strong comeback, with direct mail and custom printed flyers playing a prominent role in the mix.

The growing relevance of custom printed mailers might come as a surprise in an era where, according to a report by Statista, the number of global email users is projected to reach over 4.1 billion by the end of 2023. Custom mailers and printed flyers delivered by post often outperform their digital counterparts in terms of response rates.

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The Undying Impact of Custom Mailers & Flyers

Contrary to what the rise of digital communication might suggest, the allure of physical mail remains potent. More than 70% of people are intrigued about the contents of their physical mailbox. An impressive 80% recall creative direct mail pieces read within the past month. These statistics show why custom mailers and flyers are not just surviving, but thriving in the digital era. They remain tangible, memorable, and shareable.

However, according to recent data from USPS, approximately 142.6 billion pieces of mail were processed by the U.S. Postal Service in 2020. With about 98% of Americans checking their physical mail daily. It’s clear that direct mail has a broad reach and is a highly visible medium. Businesses leveraging printed promotional products can grab attention and drive results more effectively.

Full color printed mailers for Boomerang Capital Partners

Why Custom Printed Mailers Beat Email Campaigns

In a world where our email inboxes are frequently inundated, custom printed mailers stand out. Also, Phishing attempts and online scams often make recipients hesitant to open unfamiliar emails. In essence, an email campaign usually hinges on a compelling subject line to grab a recipient’s attention, and even then, the majority of unsolicited emails remain unopened.

However, in contrast to emails, direct print mailers offer multiple benefits:

  • Include tangible items, without raising the skepticism associated with email attachments.
  • Trust in printed marketing materials is significantly higher than in emails.
  • Custom printed mailers are not just opened and read but are often remembered and confidently shared among potential customers.

Custom Printed Mailers: A More Personalized Approach

Additionally, custom printed mailers offer a more personalized experience and can help build a deeper connection with recipients. An unsolicited email is easily lost in a crowded inbox, and rarely leaves the digital realm to enter a consumer’s home. On the other hand, custom printed mailers can be placed on a dining room table, read over a cup of coffee, or passed along to a friend, making their impact more tangible and enduring.

Printed business mailers bypass the hurdles that online promotions often face and can encourage recipients to share them with family and friends.

Leverage the Power of Mailers & Flyers with PRI Graphics & Signs

Operating in our state-of-the-art printing facility in Phoenix, PRI Graphics & Signs can help your business surpass digital obstacles with the potency of printed mailers. We are eager to share innovative print mailer strategies and ideas tailored to optimize your business outcomes.

Get in touch with PRI Graphics today through our online form, call us toll-free at 1-877-409-8889, or drop us an email. We eagerly await the opportunity to assist you with your business printing needs.

You might also like our post on Postcard Marketing.

About the Author

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PRI Graphics – Director, Marketing & Brand Management

PRI Graphics is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.