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Print Marketing Materials – 6 Ideas to Promote your Business

Read time: 4 minutes  |  Author: PRI Graphics  |  Posted: May 4th, 2023

In recent decades, professional printing and print marketing materials have undergone significant advancements.

Enhanced, cost-effective technology, coupled with a wider array of printing choices and increased competition, has made the market more favorable for buyers. As a business owner in construction, the services industry, or retail, you now have access to numerous budget-friendly print marketing material options to effectively promote your brand, products, and services.

Essential Print Marketing Materials for Start-Ups

If you are a start-up business, especially retail, your marketing strategy will a bit different from that of an established business. With no proven history, your start-up will need to focus on building a recognizable brand. It will also need to convince potential customers to choose your brand of products and services over the well-established competition.

In this post, our Phoenix printers at PRI Graphics will offer 6 affordable and very effective business promotion ideas for start-ups with a focus on highly effective print marketing materials.

Consider your target market and combine any or all of the following:

  1. Business Cards & Loyalty Cards
  2. Brochures & Pamphlets
  3. Flyers, Leaflets & Handouts
  4. Posters & Banners
  5. Coupons & Vouchers
  6. Branded Promotional Products
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1. Loyalty Card & Business Card Printing

BUSINESS CARDS – Today there are so many affordable options for printing business cards. Business cards are one of your most important print marketing materials for grabbing attention. For start-ups, it’s often the case that your initial introduction is closely associated with your business card. These cards can come in a variety of styles, such as single or double-sided, matte or glossy finish, coated or uncoated, embossed, or even featuring a distinctive shape. Ultimately, the design should be tailored to effectively showcase your brand identity and promote your unique image.

LOYALTY CARDS – A significant number of start-up companies integrate loyalty cards into their promotional efforts. These cards serve as an excellent marketing tool for drawing in and maintaining new clientele, as well as encouraging repeat business. Also, they provide a way to express appreciation and offer rewards to your current customer base.

Both business cards and loyalty cards stand as powerful print marketing tools that provide fast and convenient methods for promoting your enterprise. To maximize their potential, consider printing your loyalty cards on the reverse side of your business cards for a dual-purpose approach.

close-up of purple and black penguin air business cards in a stack and scattered around.

2. Pamphlets & Brochure Digital Printing

BROCHURES – Various brochure dimensions, folding styles, and scoring options can greatly enhance the versatility of your color or black and white printed brochures. By creating printed brochures, you can swiftly capture attention while emphasizing the advantages of your offerings in comparison to competitors.

PAMPHLETS & BOOKLETS – Print marketing materials like booklets typically allow for a more comprehensive presentation of your products or services. With ample space to share detailed information, they can effectively communicate the value of your offerings. Don’t hesitate to inquire about our booklet printing services to take advantage of this impactful promotional method.

Brochures and pamphlets have long been essential marketing instruments that incorporate your logo, branding, messaging, testimonials, and location information. Both of these materials can effectively showcase your business through engaging content, complemented by vibrant visuals that emphasize the distinct features and advantages you offer.

You might also like our post on How Booklet and Brochure Printing Are Different.

3. Flyers, Leaflets, Mailers, etc.

Perfect for grand openings, mailers, flyers and leaflets, as well as other compact card handouts, these cost-effective methods are superb for promoting your brand and business. Utilize these print marketing materials to inform people about the unique advantages your enterprise offers and how it distinguishes itself from competitors. The United States Postal Service states that over 79% of consumers will peruse their direct mail for deals, discounts, and special offers. Adding an extra layer of impact, don’t overlook the potential that flyers, leaflets, and mailers hold in capturing consumer attention.

See our post on The Effectiveness of Print Mailers & Flyers.

fence banner graphics for business sponsors on a pickleball court.

4. Posters and Banners

POSTERS – Print marketing materials such as posters are perfect for showcasing bold visuals and conveying your company’s message. They tend to capture attention effectively and are widely used to advertise special deals or upcoming events, making them a popular choice for promoting your brand.

BANNERS – Typically produced using large format printing equipment, banners serve as versatile indoor or outdoor print marketing materials. With features such as pole pockets, grommets, wind slits, and sewn-in Velcro hems, banners are adaptable and reusable. Available in vinyl or mesh, they can be employed for short-term, seasonal, or annual promotional campaigns.

5. Coupons & Vouchers

Most start-up businesses offer potential clients some form of discount voucher or coupon because it works; it’s a proven strategy that helps to draw in and retain new clients. Try offering a percentage discount, a 2-for-1 voucher, a free gift, or some form of complimentary service for first-time customers. These types of print marketing materials are conventions that most consumers look forward to when considering a new business. Potential customers are more apt to try something new when the feel they are saving money or getting a great deal.

mockup of a z-fold map brochure on a green background for doubletree resort by hilton.

6. Branded Print Marketing Materials

Modern printing technology enables us to produce designs on a wide variety of materials and items. Branded promotional products, which are often well-received by customers, serve as effective print marketing materials for your start-up business. Options range from printed logo pens, USB drives, and coffee mugs to wearable items. The majority of these branded promotional items are both practical and functional, making them perfect choices for giveaways at trade shows or events.

About PRI Graphics & Signs in Phoenix

Over the years, PRI Graphics in Phoenix, Arizona has established itself as the go-to professional printing company for numerous start-up businesses. Additionally, our in-house graphic design team is readily available to assist with the creation and arrangement of your print marketing materials, ensuring they effectively communicate your brand message.

No matter if your business operates within the hospitality, professional services, or retail printing sectors, we’re here to support your promotional efforts. Feel free to inquire about our digital printing and cutting services for business stationery, business cards, brochures, flyers, coupons, posters, and any other materials you might require. Our success is built upon helping your business thrive!

For more information about our printing company, or if you still have questions you need answers to, please call us toll free at 1-877-409-8889 or send us an email.

Call us locally at  602-393-3131 for our in-house graphic design services.

Digital Doughnut also has a great article on using Print Marketing Materials to Increase Sales.

About the Author

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PRI Graphics – Director, Marketing & Brand Management

PRI Graphics is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.