Thanks to the ever expanding Internet and new printing technology, storefront graphics like banners, wall graphics and window graphics are no longer just being compared to your competitors in the same mall, but to other retailers and close competitors online and across the globe.
Fortunately, this brings you many advantages as you can borrow, rearrange, and expand upon great printing ideas that you see emerging in other cities and countries, long before other local retailers that share the same location with you.
Here are four emerging printing trends that our print experts at PRI Graphics have noticed in terms of creating a commanding storefront presence and how you can use digital printing and large format printing to build your company branding and improve your bottom line.
Trend 1: Match Your Storefront Graphics to Your Online Presence
These days, the products, merchandise, and services that you offer (as a business or non-profit organization) can be seen virtually anywhere as people click through their tablet computer or cell phone to see what is available on your website. In fact, many customers will likely look at your website not only for the products or services you offer, but also for directions or store hours even before they visit you in person.
With the wonders of modern graphics and printing technology, it is easy to connect your online and off-line stores with similar colors, branding, and graphics to enhance the overall impression that you wish to present. How you design your store and furnish your space is central to everything that you communicate directly to your customers.
Whether your customers are visiting online, or visiting in person at your brick and mortar store, your goal is to make their shopping experience as cohesive, easy, and as pleasant as possible.
Trend 2: Storefront Graphics Design Ideas that Target Customer Needs
Your customer should determine your storefront design. By way of mixing your storefront banners, window graphics, vinyl graphics, and wall graphics, you are planning to appeal directly to your customers.
Thanks to today’s affordable printing technology, and all the options available through PRI Graphics, your Phoenix AZ printers, many retail store owners are choosing to replace their images and graphics presentations more regularly. The trend is to utilize more unique storefront design ideas incorporating individual parts that are compatible with your overall brand, future presentation, and products and services. This way, you can mix and match, renovate, and remodel your storefront in a short timescale with as little effort as possible.
Trend 3: Don’t Stray from Brand Recognition
Remember that although modern printing technologies and opportunities to quickly change your storefront appearance are easy, your branding and logos need to remain congruent and constant. Your customers need to easily recognize you – think, for instance, of the McDonald’s ‘M’ or the Coca-Cola logo. How can your storefront appearance evolve while your brand recognition stays the same, without confusing customers?
Any changes to your storefront graphics must be consistent with your brand and yet fresh and exciting, making the most of store design trends that are popular around the world – and from your competitors.
Trend 4: Power Shift from Retailer to Customer
Unless you are in a very niche market, your customers have increasing online shopping options that shifts the power away from you (the retailer) over towards the customer. In this way the retail store is no longer thought of as a collection point for products, but a full service of persuasion and enticement, service, and communication.
Ask Us About 2016 Store Design Trends and Printing
Stay ahead of the competition and talk through and discuss your storefront design ideas with PRI Graphics’ graphic designers located in Phoenix, Arizona. Our designers and printers understand what new ideas and facilities are available, and may even present a design that you had never thought of.
By being in sync with your graphics designer, you will be ready to act quickly, to pull customers from outside to inside your store, or entice them online and within in a short space of time.
PRI Graphics’ environmental graphics and wayfinding signs can appeal to both the intellectual and emotional side of your target audience.
Editor’s Note: This post was originally published in December 24 and has recently been revamped for accuracy and comprehensiveness.
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