Branding, packaging, and labeling are used to present your customers with an eye-catching, functional, and informative introduction to your products and elicit a call to action for your customers. Most branding designs today are at their core very basic, visually stimulating, and typographically attentive to current design trends.
As the old adage goes, form follows function. It simply means you need to consider the shape of your packaging in relation to its intended purpose. This includes how the product inside the packaging is displayed and engaged. Think about ALL of your packaging requirements, their form and function, before commencing with branding design.
Like your packaging typography, your labeling typogrpahy needs to communicate your brand and your message. Serifed fonts are a classic mainstay for many products, but sans-serifed fonts are a better choice if your product or service is trendy. Try using various typefaces until you find one suitable to get your message across and effectively communicates your brand on all your packages and labels.
Most contemporary packaging utilizes some form of product photography or related label images to market both the products and the brand. Labeling and packaging photos can be black and white, full color, or tinted. Determine which format best reflects your company branding, message, and merchandise and keep it consistent across all your product lines.
Adhere to the KISS principle and keep your brand packaging and labeling simple and consistent. Your customer (or consumer) should not have to work too hard to find and understand your products or their intended use. The information you place on your product packaging and labeling needs to be consistent with your branding but still be clear, concise, and communicate effectively. Clarity and accessibility should be your ultimate goals.
Shopping bags are often a big part of the packaging and labeling for any business. Branded shopping bags are essentially walking advertisements. Apply the same form and function details to these silent sellers to round out your advertising and marketing strategies and create attractive and effective walking promotional pieces.
PRI Graphics is a family run printing company in Phoenix, Arizona, with a second location in Mesa. We can not only help you with custom printing of packaging and labeling, but we also have an in-house design team to assist with your brand packaging and labeling. See also, our PRI Graphics blog entitled Promote Your Business with Vinyl Graphics.
You can reach us by email or call us at 602-393-3131 to discuss all of your branding, packaging, and labeling needs.
The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!