Healthcare Printing – How the Industry Handles Managed Print Services
Healthcare printing is absolutely an essential service required in the healthcare industry for both medical and dental businesses. Though the U.S. government has encouraged healthcare providers to go more digital, still about 90% of healthcare providers are reliant on physical printing for handouts, mailing bills, and other invoices and charts.
You can read more about the new healthcare laws recently passed that correspond to providing paperless medical records.
A significant amount of print in healthcare can be seen mostly in small format healthcare printing like invoices, intake forms, estimates, and various correspondence with patients.
On the other side of the coin, PRI Graphics & Signs in Phoenix offers a wide range of commercial printing or wide/large format printing services. To learn more about these services, including anything from posters, banners, wayfinding signs, and office placards to other various signs and graphics, give us a call at 1-877-409-8889.
Environmental Graphics and Wayfinding Signage
Large aspects of the healthcare sector rely on healthcare printing for branding and directional signage for their business or facility.
Environmental graphics allows for creative, meaningful, and inspiring graphics and messaging to decorate the surrounding areas, rooms, and lobbies. These graphics can also represent the brand of the company and its overall mission.
A great example would be the children’s hospitals around the United States when these individuals are sometimes facing the most difficult times in their lives.
Each facility is branded and designed to showcase a message of warmth, encouragement, and inspiration. With products such as vinyl wall and floor graphics to dimensional letters and signs, each specific print product influences the onlooker’s mood and overall emotion with happiness and comfort.
Wayfinding signage is another must-have for print in healthcare facilities. This ensures that proper navigation can be easily read and understood throughout the premises. Wayfinding signage is typically seen as blade signs or hanging signs throughout the hospital or clinic, but can sometimes be seen as floor graphics, wall vinyl graphics, or even ceiling tile printing.
Healthcare Printing in the Small Format Variety
We’ve spoken about how professionals in healthcare utilize small format printing for billing, charting, and other administrative paperwork. Another facet of small format printing that can be done through a commercial printer is producing products like business stationery, business cards, postcards and mailers, brochures, flyers, and booklets.
A huge and important part of healthcare marketing is educating the patients and their families. No matter the clinic, dental practice, or hospital that you visit, anywhere around the world, the lobby and front desk will always have a station filled with brochures.
Brochures come in a variety of different materials, finishes, and folds. These options usually aren’t as important as the text within the pamphlet, but they do provide a range of choices when needing health brochures printed.
Wraps and Graphics for the Fleet
Print graphics for the company fleet, car, or van helps to promote the brand and the message while also sometimes indicating the purpose of the vehicle to others on the road.
We all know what to do when we hear an ambulance siren on the road… we pull to the side and let it pass, freeing up the road. Now imagine seeing an ambulance pass with no branding, no color graphics, and no indication of what the vehicle is at all. Confusion would come quick.
The importance of print graphics for vehicles like ambulances and other medical transportation usually comes down to the state or district policies and requirements.
Popular marketing tactics in healthcare printing come in the form of branding your vehicles with healthcare, dental, or clinic vinyl graphics (or sometimes magnetic decals). These print products allow for tremendous amounts of brand awareness for the healthcare company.
Along with branding, key contact information or services can also be displayed on the healthcare vehicles, educating your audience on who you are and what you do, and expanding that reach in your target markets.
To learn more, call us at 1-877-409-8889.
About PRI Graphics & Signs
As a family-owned and operated commercial printer in Phoenix, Arizona for nearly four decades, PRI Graphics & Signs takes great pride in ensuring that your final printed product is always appropriate and consistent with your needs and your budget.
Here’s another great article on the topic of CMYK vs RGB and WHAT IS BEST FOR PRINTING
About the Author
Luke Malone – Director, Marketing & Brand Management
Luke Malone is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.