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Print Marketing in Education

Read time: 4 minutes  |  Author: PRI Graphics  |  Posted: March 11th, 2022

The demand for educational printing at the university, high school, and grade school levels has always been high. From sports signage and activities needing to hang banners around their fields or providing game-day pamphlets to hand out to their students and fans. School facilities also need to brand their locker rooms or wrap their hallways with motivational graphics and wayfinding signage. Whichever the case may be, EDUCATION NEEDS PRINT.

In this article, the team at PRI Graphics & Signs will discuss some of the fundamental ways schools and organizations utilize print marketing in the educational sector. We will showcase a few examples of the print solutions that can be provided.

Educational Marketing Materials in the Small Format Variety

Every educational institution makes use of small format marketing print materials. From business cards, flyers, brochures, and postcards, a wide variety of small format printing solutions are at your disposal.

Needing to reach out to potential new families to come and tour your school? Send out a printed mailer that showcases and invites them to the event. Attending an educational conference? Bring along printed brochures and business cards to market, not only your school, but yourself too.

Some products can’t always be done with the school’s printing equipment either, such as coil-bound booklets or specialty die-cut marketing materials. In these cases, that is where our Phoenix print professionals here at PRI Graphics & Signs come in. Here are a few other ideas when it comes to print marketing.

Printed tri-fold brochure featuring schools within the EdKey education system
school vinyl wall graphics printed for sports gym

Interior Graphics to Showcase that School Spirit

When it comes to featuring the “brand” of your educational institution or spreading that school spirit throughout your halls, interior graphics can be the main staple of your educational printing. Showcasing your school’s logo in big, bold, dimensional acrylic printed materials or placing a large floor decal in the gymnasium or front lobby entrance allows for your message, in this case, the brand, to be featured front and center in a unique and lasting way.

Wayfinding signage and ADA signs are also huge products in the education sector, just as they are in the healthcare sector. Classrooms, offices, and assembly areas all need labeling and ADA signs are a perfect solution. They are usually a requirement due to their need for braille, in printed interior graphics. Wayfinding signs also are a must to help students and guests alike navigate the premises.

printed school stadium box graphics logo

Printing for Sports, Activities, and Clubs

This is where a lot of the educational print marketing budget can go, depending on the type of institution you’re working with. Between sports, activities, and clubs within the organization, print marketing creates a massive impact on the success and overall reach of each one of these departments.

Banner printing, posters, flyers, postcards, floor decals, vehicle graphics and wraps, window graphics, feather flags, or a-frame signs are all examples of what sports, school activities, and clubs all use when it comes to their educational printing needs.

PRI Graphics works with all these types of departments with schools like ASU, NAU, EdKey Inc., Embry-Riddle, and many. We supply the print marketing growth opportunities needed to ensure success in the organization’s brand awareness and ultimate mission of growth and recognition.

Here is another insightful article on the importance of print in the education industry: Click Here

Contact PRI Graphics

Located in Phoenix Arizona, PRI Graphics & Signs can help you with educational printing plus marketing and graphic design services. We service clients throughout Arizona and across the continental United States.

No matter how big or small your educational print job may be, we can help.

If you would like to learn more about print marketing for educational institutions, or if you have any questions, please or call us toll free at 1-877-409-8889, send us an email, or call us locally in Phoenix at 602-393-3131.

Check out our other industry related posts including:

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Retail Store Graphics Design

About the Author

PRI Graphics headshot

PRI Graphics – Director, Marketing & Brand Management

PRI Graphics is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.