Difference Between a Brochure, Flyer and Leaflet
Read time: 5 minutes | Author: Luke Malone | Posted: October 3rd, 2022
Understanding Small Format Print Products
Do you know the flyer and leaflet difference or how they differ from a brochure?
For many people, the difference between a brochure, flyer, leaflet, and the pamphlet may be hard to discern. Customers come to PRI Graphics asking for what we think they want. When in reality, what they really need is something else.
While there may be some similarities, there are distinct differences between a leaflet and a flyer (or brochure). What do they have in common?
- All can be printed on sheets of text or cover weight paper
- They are all promotional marketing and sales materials
- They are all lower-cost marketing initiatives
In this article, our printing experts at PRI Graphics in Phoenix Arizona will describe the brochure, flyer, and leaflet differences, and help clarify when each should be used.
For the most part, flyers are generally considered to be affordable, small-scale printing for marketing campaigns that also needs wide distribution. Consider one-sheet flyer printing when you wish to get your message out as inexpensively as possible to as many people as possible.
The paper used for flyer printing is of general text weight or lower quality (usually a standard 8 ½” by 11” page or half sheet). Typically, flyers are “throw-away” handbills. They typically only get read in passing, and then they are disposed of or recycled. Flyers and handbills can be produces quickly and easily, and generally have very little design layout (or graphics) on the page.
Examples of a Flyer Printing include:
- Event announcements
- Fact sheets
- Informational handouts
- Upcoming Sales
Unlike flyers, the elegant design of leaflet printing generally requires a little more thought. It’s true, printing leaflets can usually cost a little more as well. Most leaflets are printed in full color and on good quality printing paper. This is because leaflets are generally read in more detail and quite often, have a longer lifespan than flyers.
Leaflets tend to be used for big budgeted, targeted marketing campaigns that are meant to leave a lasting impression on the reader or customer. The messaging, graphics and layout design of a leaflet are carefully planned to deliver the right message for its intended audience. For the most part, a leaflet has much heavier content that is more specifically focused than in a flyer.
Leaflet printing usually costs more than flyer printing for a number of reasons. Leaflet printing not only uses better quality paper and colored ink but also has more design elements on the page, leading to potential design costs if done out-of-house.
Examples of Leaflet Printing include:
- Product information sheets
- Newspaper inserts
- Impulse reading materials on a particular subject
Pamphlet and Brochure Printing
As marketing materials, a pamphlet may seem similar to a brochure or even a leaflet or flyer. There are distinct differences however. For one, brochures are well designed and generally cost more to print due to their use of full color and multiple folds in the finishing.
Pamphlets are usually multi-sheets unbound or can take the form of unbound books. They are often used as reference materials, or as product or service catalogs and manuals.
Brochures are more complex and typically printed on standard-sized paper with multiple folds. Paper sizes can range from the typical 8.5×11 up to 11×17 or 13×19, allowing for various design options. They can either be bi-fold or tri-fold brochures and each panel may have its own margins and layout, including paragraph headings, photos, etc. Brochure printing is intended for use as reference materials. They provide more detailed information and tend to have a longer shelf life than a leaflet or flyer.
About PRI Graphics in Phoenix AZ
PRI Graphics is located in Phoenix, Arizona, just south of downtown near the Sky Harbor Airport. PRI Graphics specializes in high-quality graphics printing including construction, commercial real estate, events, and retail printing. Along with graphics printing services we also offer in-house creative services for graphic design, branding, and more.
We offer high-quality small format printing services in Phoenix AZ, at very affordable rates.
Check out our related blog on Booklet, Brochure, Flyer, and Mailer Terminology. If you have any other questions or if you need help with your next printing project, please contact our printing experts at PRI Graphics.
Read more about this topic in this Quora article entitled,
What is the difference between flyers, leaflets, and pamphlets?
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