person opening hotel door with text stating "hotel & tourism is back... & print is needed"

Hotel & Tourism Printing

Read Time: 3 minutes

Hotel & tourism printing is back and in a big, necessary way. Amid the 2020 pandemic and with Covid-19 placing a halt on travel and tourism for the unforeseeable future, the hospitality industry has been rocked to its core over these last two years. From restaurants to hotels, airlines to tourist destinations, the pandemic crumpled these businesses and communities and grabbed ahold of anyone else associated with them as well.

The bright side… mid-to-late 2021 into 2022 has given hope again to revitalize restaurants, hotels, and the tourism industry around the United States and throughout the world. Along with this resurgence came the businesses associated directly with them, with one of these being the commercial print industry and companies like PRI Graphics & Signs.

In this article, our printing experts will discuss the direct correlation between the hospitality and hotel industry with commercial printing. We will provide examples and list out some of the solutions and services that commercial printers supply to restaurants, hotels, and the entire tourism industry.

Support for Key Verticals

Support is coming from congress and the signing of HR 133, the Consolidated Appropriations Act, 2021. This is a combination of Covid-19 stimulus relief and omnibus government funding bill passed by the House and Senate in 2020.

This enabled restaurants, hotels, and the tourism industry to flip the trajectory and start to balance their books again. You can read more on this subject here.

Now in 2022, the hotel and hospitality industry seems to be stabilizing and is now in need of new, fresh marketing tactics and tools to bring those customers back. In comes PRINT.

Marketing and PR teams throughout hospitality turn to digital and print marketing to capture their audience’s attention. Whether it be small format printing like brochures or larger format printing like banners and wall décor, print marketing is a growing necessity for restaurants, hotels, and travel destinations.

Custom printed face masks for DoubleTree by Hilton and Arizona state flag
printed wallpaper of an ocean wave inside a business center for a hotel

Hospitality Tourism Printing

Having 20+ years of experience in the print industry, and more specifically working with companies within the hospitality sector, PRI Graphics & Signs in Phoenix knows what is needed for your business to succeed and market properly to your audience through print.

Here are lists of different printing products and solutions that are perfect for the hospitality industry:

printed vehicle van wrap for macayos catering restaurant

Trends for Design in Print Marketing

Graphic design is a huge factor to think about when planning out your print marketing strategy in hotels or restaurants. It seems there is always a hot new trend in graphic design every year when it comes to branding. To stay on top of these trends, it’s always best to conduct audits of your marketing collateral every year, sometimes even twice a year. Some trends in print marketing for hospitality could be customization for key cards or parking passes.

Read more on printed product trends.

Contact PRI Graphics

Located in Phoenix Arizona, PRI Graphics & Signs can help you with tourism printing plus marketing and graphic design services. We service clients state-wide as well as across the United States.

No matter how big or small your tourism print job may be, we can help.

If you would like to learn more about printing for hospitality or if you have any questions, please or call us toll free at 1-877-409-8889, send us an email, or call us locally in Phoenix at 602-393-3131.

Check out our other industry related posts including:

Real Estate Graphic Design

Retail Store Graphics Design

About the Author

Luke Malone headshot

Luke Malone – Director, Marketing & Brand Management

Luke Malone is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.