Man at a commercial printing company looking at printed posters.

Commercial Printing Tips Every Business Owner Should Know

Read time: 4 minutes  |  Author: PRI Graphics  |  Posted: March 10th, 2023

In this post, our Phoenix printers cover some very important commercial printing tips that you need to know that can benefit your business.

Print marketing materials are still a crucial component of corporate promotion and communication in today’s digital age. Commercial printing is a specialized printing service that creates high-quality advertising products, signage, branded graphics, and other printed materials for companies.

We’ll cover in detail all you need to know about commercial printing with helpful tips on how to best utilize these these types of printing options.

Here are some of the many advantages of commercial printing to keep in mind for your next commercial print project:

What is Commercial Printing?

Commercial printing involves using specialized high-end printing equipment plus high-quality paper, substrate materials, and printing techniques that are not typically available to individuals or small-scale printers.

At PRI Graphics & Signs, our commercial printing services are designed for businesses that need to produce large quantities of printed materials, such as brochures, flyers, posters, business cards, and signage.

Print operator checking the quality of printed material on a latex printer.
Picture of Jon Nielson, VP of Sales for PRI Graphics & Signs.

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Advantages of Commercial Printing

There are several important advantages that commercial printing offers over smaller printing shops, including but not limited to the following:

1. Large Print Runs:

Commercial printers are equipped to handle larger print runs quickly and efficiently. Larger print runs will actually reduce the cost per unit for your business.

When to Utilize Large Print Runs

If your business is new or you need to produce a large number of printed materials, for example, flyers, political signs, or wrapping your business’s fleet of vehicles, commercial printing is an excellent option.

2. High-Quality Printing:

Commercial printers use high-quality paper, inks, substrates, finishing methods, and printing techniques to produce printed products with a professional look and feel, making a strong impression on customers and clients.

When to Use Utilize High-Quality Commercial Printing

Commercial printing is ideal for businesses that require high-quality printing, whether you need to create branded brochures, art prints, wall coverings, posters, or trade show displays. Keeping in line with your company’s brand standards is crucial to developing a strong branded image.

Rigid material being printed on by a UV flatbed printer.

3. Customization Options:

Commercial printing allows businesses to customize their printed materials to meet their specific needs, from custom sizes and shapes to unique colors and finishes.

Whether you’re needing your interior graphics with your brand’s messaging or a specific custom finish for your business stationery, there are plenty of options. Commercial printers have all the capabilities and resources to customize virtually any project regardless of size.

When to Utilize a Commercial Printer for Customization

Using a commercial printer will allow your businesses to customize your printed materials to meet your specific needs. This is an excellent option whenever you want to create truly unique marketing materials that stand out from the competition.

4. Tight Deadlines:

Commercial printers can produce high-quality printed materials quickly and efficiently, making them an excellent option for businesses that need materials produced on a tight deadline.

You can utilize our in-house graphics design team and logistics experts to help speed up both ends of the delivery process as well. From design files arriving to print operators quicker to having the final products shipped more efficiently, timeframes are always made when utilizing a commercial printer.

When to Use a Commercial Printer for Tight Deadlines

If your business needs printed materials quickly, commercial printing is the way to go. We have the equipment and expertise to produce high-quality printed materials quickly and efficiently, ensuring that your deadlines are always met.

5. Cost-Effective:

Commercial printing is cost-effective for businesses that need to produce large quantities of printed materials. The cost per unit decreases as the print run increases, making it an affordable option for businesses of all sizes. Similar savings can also be made in both design setup and shipping charges when dealing with a commercial printer.

When to Use a Commercial Printer for Cost-Effectiveness

Using a commercial printer can be very cost-effective option for your business if you need to produce large quantities of printed materials. Especially for wholesale printing accounts. Commercial printers not only allow for timely and efficient printing services but also provide cost-saving benefits in the form of bulk discounting and tiered pricing systems.

Examples of Commercial Printing

Commercial printing tips for some of the most common types of printed materials we produce:

1. Brochures

With brochure printing, you can create marketing materials that provide detailed information about your business, products, or services. Printed brochures are often used to promote businesses at trade shows, as handouts to potential customers, or as leave-behinds after meetings.

2. Banners

Printed banners are often used at events or on the exterior of businesses to promote a brand or message. Banner printing is often made from vinyl or mesh and can be hung on walls, fences, or between poles.

3. Business Cards

Business card printing is important because it contains a person’s or business’s important contact information. Printed business cards are often used to network and make a lasting impression on clients and customers.

4. Posters

Unique posters can be printed in a variety of sizes and colors, making them an excellent way to promote an event or product.

5. Signage

Printed signs and displays provide information or promote a business, product, or service. Examples include outdoor and indoor signs, banners, and event posters. Commercial printing produces high-quality, durable signage that is visually appealing and effective for building brand awareness and attracting customers.

Saddle-stitch brochure with its pages open showing a luxury home entryway.
Hanging banner for an event welcoming guests to the 2019 Masters conference.
Business cards are displayed on a grey table showing the front and back of the cards.
Printed posted of a stagecoach hanging on a wall.
Property signage for a commercial real estate company.

Commercial Printing Tips Summary

Commercial printing is an excellent option for businesses that need high-quality printed materials produced quickly and efficiently. With its flexibility, customization options, and cost-effectiveness, these commercial printing tips can help your business create unique marketing materials that stand out from your competition.

Whether you need to create brochures, interior graphics, business cards, or signage, commercial printing offers high-quality results that will make a lasting impression on your customers and clients.

Contact PRI Graphics

PRI Graphics & Signs, based in Phoenix AZ, serves customers all throughout the state, the country, and the world. In addition to offering graphics design and logistical services, we are experts in small format and large format commercial printing and have been for over 20 years.

Give PRI Graphics a call and we’ll help you decide how to handle your next commercial printing project.

Call 602-393-3131 to speak with one of our print experts and let us assist you with your business’s commercial printing needs.

Please call us toll-free at 1-877-409-8889 or send us an email if you would like more information about our company or any of the types of printing services that we provide.

Here is another commercial printing article you may find interesting: Lithography Printing vs Digital Printing.

About the Author

PRI Graphics headshot

PRI Graphics – Director, Marketing & Brand Management

PRI Graphics is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.