Is your business hosting a summer event?
Although we live in a digital world where digital marketing has overtaken more traditional forms of promotion, don’t underestimate the power of custom printed materials. Custom printing can help you get the word out and help you build better relationships with your market and audience.
Today, too many businesses rely only on their website or social media to publicize an event, not realizing the missed opportunity that traditional printing can bring.
Traditional print advertising and custom marketing materials can still make a difference and still have a significant impact on your consumers. Custom printing is not only one of the most effective means of communication for businesses, it is also under-utilized, which means it can help you rise above the crowd and get noticed.
So, if your business is hosting a summer event this year, our printing experts at PRI Graphics in Phoenix Arizona, want you to consider supplementing your online promotional efforts with the following custom printing ideas.
Many summer events require significant explanation or visuals to not only help get your message across but also encourage better calls-to-action. Custom printed brochures are a tactile form of promotion, and something that your users can carry with them and read a their leisure.
Printed brochures can be displayed in key target areas, wherever the type of audience you are trying to attract frequents most. You can also use custom printed brochures as direct mail pieces or hand them out during the event to assist and inform attendees of the event’s itinerary. Also take a look at our PRI Graphics blog entitled Creative Brochure Design Ideas.
Quite often, custom printed brochures are kept by attendees and suppliers as souvenirs, which means this form of promotional material will continue to work for you long after the event is over.
Savvy businesses understand that each customer is unique. That’s why many of the most successful businesses offer their clientele a variety of options when it comes to calls-to-action.
Think about it. When you want to contact a business, you now have the option to call them by phone, send an email, fill out an online form, or reach out to them through social media channels like Facebook. It all depends on your preference.
Custom printed postcards not only allow you to provide essential details about your upcoming summer event, they also successfully communicate to your audience every option available on how to get in touch with you. Printed postcards are a brief and attractive alternative to single-sheet mailers.
Custom printed postcards also add a personal touch, especially if you address them directly to the recipient. Your postcard will help them feel included, like you’ve created something specifically for them.
People love selfies, and they always jump at the chance to keep a record of the summer activities they’ve participated in. Custom vinyl banner printing will not only advertise and promote your summer event; they will also provide the perfect photo-op backdrop for your event’s attendees.
If your event is held annually, custom printed vinyl banners can be updated and re-purposed every year. They can also be hung indoors, or utilized outdoors to promote your event since vinyl banners are weatherproof. You might also like our blog post entitled Vinyl Banner Printing Tips.
Although most businesses and event organizers often overlook the importance of environmental wall graphics, they are still an integral part of the success of any event.
Environmental graphics include more than just wayfinding systems. They can also include on-site signage, custom exhibit designs, themed graphics, mapping, and identity graphics; essentially, anything that can help your clientele find their way around the event while embellishing your presentations and brand.
If you would like to know more about custom printing to help promote your summer event or other creative ideas to enhance your promotional efforts, call our Phoenix printers at PRI Graphics at 602-393-3131 or send us an email.
The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!