Event Print Graphics for Visually Engaging and Impactful Events
Read time: 6 minutes | Author: Luke Malone | Posted: January 12th, 2023
Creating Experiences Your Attendees Won’t Forget
The use of event print graphics in the events industry is a powerful tool for creating a visually engaging and impactful experience for attendees.
From trade show booths and conference materials to banners and signs, event print graphics play a crucial role in branding, marketing, and overall event design.
In this article, our print professionals will speak about the benefits and advantages of utilizing print graphics and how they can help to enhance the experience of your next special event.
One of the main benefits of event print graphics is the ability to create a consistent brand image and message across all aspects of the event.
From the initial invitation and registration materials to event signage, brochures, and even on-site giveaways. A consistent look and feel helps to create a cohesive and memorable experience for attendees.
This is particularly important for large events, such as trade shows and conferences. Attendees are generally bombarded with information and messaging from multiple vendors and exhibitors so what can you do to stand out?
For example, Jon Nielson (VP of Sales at PRI Graphics), had the opportunity to work with the Spouts Mesa-Phoenix Marathon. This event occurs annually here in the Phoenix Valley.
For the event, PRI Graphics & Signs was tasked with supplying the print graphics for the event including:
- Event Banners
- Wayfinding Signage
These were all carefully designed using their brand standards. Printed to match true to the colors consistent throughout all areas of the event. Doing this ensured brand cohesion making for an overall better experience for those who attended.
Versatility of Printed Graphics
Another benefit of event print graphics is their versatility.
Print graphics can be used in a wide variety of settings, from small-scale, intimate gatherings to large-scale, multi-day events.
They can be used to create a backdrop or focal point for a stage or keynote speaker, to provide directional signage, or to highlight sponsor or exhibitor information.
Print graphics can also be used to create a sense of atmosphere or theme. For example, tropical graphics for a beach-themed event or rustic illustrations for a countryside gathering.
Print Marketing & Value
Event print graphics also play an important role in the marketing and promotion of an event.
Custom-designed posters, flyers, and brochures can help to create buzz and generate interest in an event. And event marketing materials such as teasers, trailers, and ads, can be created and shared on social media, to reach out to a larger audience.
Check out these Top 7 Event Marketing Strategies to help you for your next event.
One of the most important advantages of using event print graphics is the ability to provide valuable information to attendees in an easy-to-digest format.
For example, floor plans, session schedules, and speaker bios can all be incorporated into print graphics in an attractive and organized manner. This helps to ensure that attendees have all the information they need. Doing this makes the most of their experience and helps them to navigate the event seamlessly.
Longevity & Interactive Experiences
Another key advantage of using event print graphics is their durability and longevity.
While digital displays and screens can malfunction or require constant updates and maintenance, print graphics are relatively low-maintenance and can be used multiple times. This can save on costs in the long run and allows for easier archiving and preservation of event materials.
By using QR codes or special markers, print graphics can now be scanned with a smartphone or other device to reveal additional content such as videos, animations, or virtual tours.
This technology can be integrated with posters, brochures, and other print materials, providing an interactive and engaging experience for attendees.
Finally, the use of event print graphics also has the advantage of being eco-friendly.
Digital displays and screens require a lot of energy to run, and many devices are not easily recyclable. But, print graphics can be printed on eco-friendly materials, such as recycled paper, and can be recycled easily after use.
Additionally, print graphics can be reused multiple times, reducing the overall environmental impact of an event.
There are a number of ways that print graphics can be made more eco-friendly. Some of the most common ways include:
- Using eco-friendly inks, such as vegetable-based inks or inks made from renewable resources, which are less toxic and more biodegradable than traditional petroleum-based inks.
- Using paper that is made from sustainable or recycled sources. This reduces the environmental impact of harvesting and processing new trees.
- Using digital printing methods instead of traditional offset printing. It can reduce the amount of waste generated during the printing process and requires less energy to produce.
- Using sustainable design principles such as using smaller paper sizes, or designing layouts that use less ink. This helps to reduce the overall environmental impact of the printed materials.
- Recycling printed materials or recycling paper or material waste.
By implementing one or more of these strategies, it’s possible to produce event print graphics that have a lower environmental impact and are more eco-friendly.
The use of event print graphics is a powerful and versatile tool that can help to enhance the overall event experience for attendees.
From branding and marketing to navigation and information dissemination, print graphics can play a key role in creating a visually engaging and impactful event.
When it comes to needing a partner in print for your next event, engage our print professionals to help you create the best experience possible for your attendees.
You may find this article interesting as well; Custom Printing Ideas for Marketing Your Summer Event.