A common question that we often get asked here at PRI Graphics in Phoenix AZ is “How are booklet and brochure printing different.”
For this post, we’ll also include flyers and mailer printing.
Booklet and Brochure Printing Differences
Yes, these are similar promotional materials used by businesses, schools, charities, and other organizations, but there seems to be some confusion on the purpose of each and when to use each media.
In this blog post by PRI Graphics, our Phoenix printing experts will explain how booklet and brochure printing can differ and how these different print services are commonly used. We’ll do the same for flyers and mailers. We’ll explore the advantages of each so that you can select the best print media suited to meet your commercial or personal printing needs.
Printing booklets involves multiple pages that have a magazine-like look with a high-gloss (or a book-like) finish. Printed booklets are commonly used for:
- Instruction manuals
- Training manuals
- Annual reports
Printed booklets can often be bound in a variety of ways for durability and long-lasting use. The pages may require scoring (making a crease so the paper folds easily) and cutting. Professional booklet and brochure printing services are both available in single color or full-color printing options.
Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion. You can also select to use superior quality paper with advanced color printing techniques that can give your brochures a high-gloss or semi-gloss look. These advanced printing options can produce booklet and brochure printing, as well as pamphlets that are more durable and more suitable for repeat use. See also our article on Creative Brochure Design Ideas. Brochure printing is commonly used for:
- Take-out menus
- Handouts for meetings
- Educational or information purposes
Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use.
Along with booklet and brochure printing, let’s also take a look at printing flyers, leaflets, and promotional mailers.
In general, printing flyers and leaflets is done for the purpose of communicating a small amount of information to a large number of people but in an affordable way. Flyer and leaflet printing is commonly used for, among others:
- Guerilla marketing campaigns
- Real estate property listings
- Event advertisements
Often, flyers and leaflets are printed on plain white or color printer paper. However, many people choose to print flyers and leaflets on semi-gloss or high-gloss paper to try and stand out or to give the flyers a more professional look. For example, real estate agents will often use semi-gloss or high-gloss flyer printing with full-color images. These printed property flyers are often placed with for sale signs in front yards.
Print mailers are generally printed as small handouts or postcards. Along with booklet and brochure printing, PRI Graphics in Phoenix AZ prints a lot of print mailers and direct mail marketing materials for all kinds of usages including:
- Promotional purposes
- Marketing purposes
- And various other reasons
Custom printed mailers give you the flexibility to control the cost of postage. Mailers are usually printed on card stock and can be in full-color, two-color, or four-color. Printed mailers may also include flyers, letters, brochures, or other items that are mailed inside an envelope. PRI Graphics offers professional printing services to print in bulk quantities as well as to fold mailers and stuff envelopes.
Still Have Questions about Booklet and Brochure Printing?
At PRI Graphics, we offer all types of printing services for a wide variety of purposes including corporate, small business, individual, charitable, and educational needs.
If you have any other questions about booklet and brochure printing, or if you need help with your next printing project, please contact our printing experts at PRI Graphics. Call us Toll Free at 877-409-8889. We offer high quality digital printing services in Phoenix AZ, at very affordable rates.
This Adobe article offers some Helpful Advice on Booklet Printing.