Essential Print Materials When Opening Your New Business

Read time: 5 minutes  |  Author: Luke Malone  |  Posted: November 9th, 2022

Think PRINT Before Opening Those Doors

It’s time to celebrate… well, almost anyways. We are here to explain about some of the essential print materials when opening your new business. Opening a new business, franchise, or even a new location can be an exciting but also daunting task. Even when you think you have everything handled, 3 more bullet point gets added to the list. Assuming you have all your paperwork, permits, real estate, and everything else needed to officially claim your business as “open”, there are still things to prepare.

Business cards, flyers, signage, banners, collateral, and so much more are easily forgotten in the world of print graphics. In this article, our print professionals at PRI Graphics & Signs will explain some of the essential print materials needed when opening your new business. If you would like to speak to our team today, call us toll-free at 1-877-409-8889 or you can Email Us.

Print Essentials: Logo & Graphic Design Services

When first opening a new business, you’ll have your business name in place and at least a symbol or wordmark in mind to go along with it.  That’s where graphic design services and logo design comes into play. Design is essential when it comes to promotional material, signage, business cards, and of course the company logo and brand identity.

Either partnering with an agency, firm, or even a freelance designer will lessen your workload week to week. Doing this will allow you and your team to focus on other important pieces of the business. Being sure to establish a positive working relationship with your designers is key. For the success of the work being done but also for the success of the business. Learn the value of design thinking for your business.

Print Essentials: Business Stationery

Business stationery is a must-have for any company. Whether it’s business cards, letterheads, envelopes, or notepads, your business requires at least one or two of these items. Business cards are the most effective product in the stationery category. Allowing for your contact information to be given to customers, brought to trade shows, or given out at networking events. Incorporating your brand identity throughout everything will also help to build brand recognition and look professional in the process. Here are some great reasons why business cards are still important.

Print Essentials: Signage

You can own a brick-and-mortar location, but if you don’t have any signage telling people who you are and what you offer, then the business may just suffer a bit. Exterior building signs come in an array of options, materials, and overall styles. Working with a commercial printer, like PRI Graphics, will ease that stress and assure you that the job will be handled properly. Other signs such as interior hanging signs can help to navigate your premises or direct your customers to the right department. Banners work great for any sort of temporary signage or for the grand opening of your location. Banners can also help to promote sales promotions or any other key information you want to let your customers know.

Partnering with a commercial print company that specializes in signage can not only help you get up and running but guide you along the process step-by-step. Contact our signage specialist today by calling 1-877-409-8889 or you can Email Us.

Print Essentials: Marketing & Sales Collateral

Now that your store or location is ready to welcome the masses, you need a way to pull them in. That is where marketing and sales collateral plays their part. Single-page flyers are perfect for handing out to passersby. With key information such as services or products offered, contact information, and targeted messaging, flyers are a great way to keep costs down and engagement up. Trifold or bifold brochures are another great piece to give out to customers. With multiple panels and overall, more space to dig into more detail about your company and products.

If your business relies on a sales force to hit the streets and shake some hands, then sending them out with specific collateral is extremely beneficial. Items like pocket folders work great to contain a variety of flyers, brochures, business cards, and even samples. Being able to show up with these materials neatly assembled in folders helps a ton when pitching new business.

Choosing the Right Commercial Printer for Your Business

We understand the headache that occurs when opening a new business. Partnering with a commercial printer that can relieve that stress and assist you with your business goals is key.

PRI Graphics & Signs is a family-owned and operated business for over 20 years. Specializing in commercial printing services such as signage, interior graphics, small format printing, and more. Our print experts are here to help in any way possible. Our company’s success happens when our customers see the success of their own.

Partner with a commercial printer you can trust and call us locally at 602-393-3131 or toll-free at 1-877-409-8889. You can also reach us by email and learn more by visiting the PRI website.

Here is another article we think you’ll enjoy: Benefits of Branding with Interior Graphics & Décor.

About the Author

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Luke Malone – Director, Marketing & Brand Management

Luke Malone is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.