Brochure Design and Printing Tips
Looking for brochure design ideas to freshen up and improve on your next brochure printing or are you designing a brochure for the very first time?
PRI Graphics is a local Phoenix Arizona printer with a satellite printing shop. Our in-house graphic designers have come up with 7 winning creative brochure design ideas that we’d like to share with you in this blog post.
The best brochure design focuses on:
- Connecting with your prospects, customers, and contacts
- Showing them how you can meet their needs and solve their problems
Below, is our list of the best business brochure design ideas and other tips to consider when it comes time to print your next brochure.
7 Brochure Design Ideas
1. Know the purpose of the brochure.
Start by thinking about why you need a brochure printed. Who will be reading the brochure and what is the brochure purpose? What do you want the reader to learn from your brochure? How will the brochure be distributed? The answers to these questions will influence every other decision moving forward, from brochure size, content, images, and call to action, to paper quality and so on.
2. Know your customer and speak to their needs.
Before you write the brochure copy or pick your images, it’s important to think about your customer. Why would they want to buy your product or use your services? What’s the biggest benefit you can provide? What problem or issue can you help them overcome? Talking to your customers as well as your staff to fully understand the customers’ needs can provide a lot of insight in this area.
3. Use catchy headlines and graphics.
On average, a brochure has less than five seconds to catch and hold the reader’s attention. Boring or hard to read headlines may prevent the customer from even opening the brochure! Eye catching brochure graphics may be enough to intrigue the reader and cause them to read the text. If you have to purchase stock images for your brochure, try to choose unique graphics that do not look like stock images.
4. Design for how the brochure will be used.
Always keep in mind who will be reading the brochure, how it will be displayed, and the clear central message the brochure will be delivering. For example, a high-end glossy brochure on heavy paper may come across as luxurious and unnecessary for a non-profit organization, and could possibly even turn away potential donors. On the other hand, this type of glossy brochure may be necessary for a car dealership or for use at a technology tradeshow. Learn more about Paper and Factors Affecting Print Quality.
5. Make the brochure easy to skim with bullet points.
Your reader is likely pressed for time. Once you’ve caught their attention and they have opened the brochure, you need to make your inside copy easy to skim and glance over. Good marketing brochure design includes bullet points and lists along with clear headings to make it easier for the reader to take in the main points without having to read every single word.
6. Add calls-to-action – tell them what to do after reading the brochure.
There’s nothing worse than a customer reading your entire brochure and then putting it down without taking a form of action. It is important to tell the reader what they should do next using some form of call to action (CTA). Should they:
- Visit your website?
- Call for a free trial?
- Redeem a coupon for a discount on their first service?
- Make a one-time donation?
7. Don’t underestimate the conventional tri-fold brochure design.
Tri-fold brochures have been a staple in advertising and marketing for many years. It is easy to fold, can be stuffed into a standard envelope for mailing, and fits into display racks. People typically know how to read this type of brochure – from front the outer front flap to inside to back flap. Tri-fold brochure design is still highly used because quite simply, it works! Learn more about the Difference in Printing Booklets, Brochures, and Flyers.
Need More Help with Brochure Design Ideas?
Our Arizona customers use our Phoenix brochure printing services for a wide range of uses, from take-out menus to service pamphlets, to door-to-door marketing pieces. PRI Graphics uses high production digital printing presses for all kinds of special brochure sizes (plus folding and scoring) on a range of different papers and brochure finishes.
Don’t have a brochure designed yet? Need help? We also offer creative brochure design ideas and printing services.
Please visit our brochures page to learn more about creative brochure design or speak with our Arizona printers directly by calling PRI Graphics Toll Free 1-877-409-8889.
For more tips, see this post by Creative Blog entitled, Brochure Design: 10 Top Creative Tips.
You might also like this post on The Difference Between Brochure, Flyer, and Leaflet.