Experiential Signage & Graphic Design

What Is Experiential Signage and How Can You Use It?

Experiential signage can take many forms.

Experiential signs are designed to promote interaction between the sign information and the user (person viewing the signage). From architectural signage to creative wayfinding signs and environmental graphics, experiential graphic design has opened so many more possibilities for businesses and corporations. You too can use experiential signage to get your message across and engage the viewer.

Themed motion graphics, signage with optical illusions, 2D signage boards, and 3D signage for exhibits and branding; these are all examples of experiential signage and graphics. Experiential graphic designers incorporate technology, images, form, typography, and unique content to create an exclusive environment that interacts with the audience and successfully communicates your message.

2 Factors that Influence the Audience

Experiential signage not only incorporates all of the standard design components necessary to appeal to the viewer, but it also looks at other factors as well that can influence audience awareness. When considering experiential graphic design, there are two critical points to keep in mind:

  1. The background knowledge, awareness, and experience of the user
  2. Plus the circumstances in which the experiential signage will be used

Experiential graphic designers take into consideration the venue in which the finished product will be displayed. They also design according to how they want individuals to interact and respond to the message within the venue. These two pieces of the puzzle are imperative to creating experiential signage that truly does create a unique experience for the intended audience.

Blade Sign – Experiential Graphic Design Example

Let’s say you want to change the graphic design of your bathroom signage because customers have expressed difficulty finding your washrooms. Your bathroom is located part way down an otherwise unused hallway.

No matter how creative your design might be, or how large you make your bathroom sign, if it is mounted flat on the wall, then anyone glancing down the hallway may not see it. Unless they actually walk down the hallway the bathroom sign could be missed.

The experiential graphic design suggests you should probably use a blade sign, which is mounted so it sticks out perpendicular from the wall. Then, when customers glance down the hallway, they’ll see the blade sign immediately and your experiential signage would have successfully directed them to their desired destination. A blade sign can also be double-sided.

The next time you need signage for a trade show, mall display, construction site, in-store promotion, or any other environment where customer interaction is a concern, consider experiential graphic design. The general public will appreciate it.

About PRI Graphics

Visit our PRI Graphics printing company in Phoenix or our sister location in Mesa, AZ. We offer professional digital printing, CAD printing, and large format printing services including sign printing. You can also talk to our in-house graphic design department if you have any questions about experiential signage.

Adobe offers additional information in their excellent blog entitled, The Rise of Experiential Design: What You Need to Succeed.

Please contact us online, send us an email, or call us at 602-393-3131 or toll-free at 1-877-409-8889.


You might also be interested in these articles:

Retail Store Graphics Design
Construction Sign Printing
Graphics Printing & Marketing

Architecture and Construction Graphics Printing

Major renovations, new construction sites, and even road construction all require construction graphics and signage not only to inform but also to help keep employees and the public safe.

Construction graphics are essential for busy and sometimes even confusing construction sites. Architecture and construction signage can be printed to provide workers, visitors, delivery people, and the unsuspecting public with clear information regarding the project and how to remain safe.

Developers and project owners will also use construction graphics as sales tools, compliance statements, and as advertising and promotional pieces.

In this post, our Phoenix printers at PRI Graphics will highlight the many different forms of construction site printing that we do for our clients including:

  • Site Under Construction and Safety Graphics
  • Architecture Constructions Signs
  • Directional and Wayfinding Graphics
  • Construction Fence Graphics
  • Advertising and Promotional Construction Graphics

Safety & Site Under Construction Graphics

Safety is extremely important in any work zone. Construction site graphics can be printed to indicate the location of first aid stations, fire escape routes, and the presence of high voltage electricity, asbestos, or other dangerous processes such as blasting that need to be clearly identified.

The Globally Harmonized System of Classification and Labelling of Chemicals (GHS) requires hazardous substances (and mixtures) within the construction site to be labeled correctly in accordance with specific GHS guidelines.

Other site construction graphics printing can be done to create signage, operating procedures, placards, identification labels, or process sheets related to the safe handling and storage of hazardous products. Orchestrating safety within high activity construction zones requires strategic placement of these types of hazard signs.

Architecture and Construction Graphics

PRI Graphics also offers specialized CAD printing services for architecture and construction printing. These services include scanning and archiving plus document distribution of all versions of engineering and architectural drawings. We also offer presentation support, specification manuals, and professional project closeout services.

Wayfinding and Construction Directional Signs

Road signs indicating traffic flow pattern changes help keep vehicle congestion from inhibiting work. They also provide safe routes of travel throughout the construction zone for visitors, employees, and contractors.

Wayfinding and construction directional signs can be printed to help guide contractors to the construction office and parking, or guide a visitor to the washrooms, or help a site employee find the lunchroom or first aid center.

As well, bulletin boards for safety and health information can be provided in lunchrooms or places applicable to congregations of site employees.

Wayfinding construction signs can also be used to indicate where large vehicles are turning plus if they are backing up and where delivery companies need to unload supplies or equipment.

Construction Fence Graphics & Wraps

Fence wraps and construction fence graphics can be single or double-sided. They are a great medium for promoting your project and/or an event like a grand opening or the completion of a new construction project. Developers and construction companies will also use construction fence wraps to provide privacy for the construction site.

Advertising & Construction Promotional Signs

Like construction fence graphics, banners and construction signage can be printed to promote or advertise your project. These display signs might also indicate the companies involved in the project and where to find the site sales and field marketing office.

About PRI Graphics

As a family-owned company, PRI Graphics operates two printing facilities including Phoenix and Mesa, AZ. Our professional printing services include in-house graphic design plus large format printing, digital printing, and personalized CAD printing.

For more information or if you have any questions about printing architecture and construction graphics and signs, please contact us online or send us an email.

You can also reach us by phone at 602-393-3131 or call us toll-free at 1-877-409-8889.

For examples of sign types and shapes, check out Arizona Department of Transportation’s Manual of Approved Signs.

You might also be interested in these articles:

Construction Project Closeout
Construction Document Distribution
Mesh Banner Printing