9 Postcard Marketing Design Tips

How to Make Business Postcards Stand Out

In this article, our Phoenix printing experts at PRI Graphics will share nine key postcard marketing tips to help improve your marketing efforts and sales. Many of these tips can also be used for your leaflets and flyers.

Printing business postcards and sending them in the mail to prospective clients can be a smart marketing move. PRI Graphics in Phoenix specializes in printing business postcards for all types of businesses including accountants, realtors, photographers, insurance companies, fitness centers, and more.

Here are some key postcard marketing tips to consider:

1. Have a specific purpose.

Rather than just routinely sending out business postcards, first, come up with a captive message or special offer. Having a specific purpose before printing business postcards will increase your odds of marketing success. By first knowing your purpose, your message can then be communicated more naturally. You may want to print business postcards to announce a new product or service, advertise a location opening, offer a discount, or remind clients of their next appointment.

2. Personalize the business postcard.

As humans, we like to be recognized. We quickly respond to a personalized letter from a friend or family member in the mail. Conversely, we tend to pass over anything that looks like an advertisement. If you ask the experts for postcard marketing tips they would attest that some of the best and most effective business marketing postcards tend to be personalized. They look like they were written and sent by a friend or family member. Simply put, friendly messages with a less commercial look will often increase the number of replies you get.

3. Stick to the benefits you offer.

With any product or service, it is usually the benefits that sell, not the features. Keep in mind that business postcards have such limited real estate to display your message. Generally, the best business marketing postcard designs will list benefits rather than features or a detailed sales message. Many companies use business postcards early in the sales funnel to generate website traffic or new leads rather than trying to close the deal. They understand the importance of catching the recipient’s attention rather than listing all the details that may be required to close the lead.

4. Use striking postcard graphics.

As professional graphics printers we can attest that it’s true, a picture “is” worth a thousand words. This is especially true when you have such limited space to market with. Graphics and pictures can evoke specific emotional responses to your message that you can use to your benefit. Use color or black and white graphics to evoke the response you are looking for.

5. Make the message time sensitive.

It’s crucial that business marketing postcards motivate the recipients to take action NOW. Otherwise, your business postcard will be pushed aside and forever forgotten. You can encourage immediate action by offering a limited time special offer, or a limited number of appointments. People respond more quickly to marketing deals that have a short expiration date.

6. Stay on topic.

Many marketing experts suggest that your business postcards should immediately get to the point. This is because you will likely have less than 2 seconds to catch and hold their attention. A great thing about business marketing postcards is that the recipient will see your message instantly (they don’t have to open an envelope first). So, make sure your message is clear, concise, and stands out right away to catch their interest.

7. Remember to market on both sides of the business postcard.

Remember that there are always two sides to a postcard. You will pay the same postage whether you use both sides or not, so do make the most out of the space you have. Be sure to include your relevant contact information such as phone number, email, website, social media profiles, etc.

8. Timing is everything.

All businesses can benefit from these postcard marketing tips since everyone is competing for the attention of their target markets. Keep in mind that Mondays are always heavier mail days and people are also busier on Mondays. That means your marketing message will be facing more competition for attention, so try to avoid having your postcard arrive at the start of the week. Historically, Tuesdays and Wednesdays typically mean less mail, so take advantage of this better timing and plan for your marketing postcards to arrive mid-week.

9. Use a targeted mailing list.

Once you’ve spent the time and money on your postcard marketing campaign, it’s equally as important that your postcards are being sent to the right people. If you haven’t already, determine who your ideal prospects are. For example, your target market could be people who had previously signed up for mailing lists (or to receive more information), or people living within a certain neighborhood or radius of your location. You might also want to consider special interest groups, for instance, purchasing these from mailing list brokers.

About PRI Graphics

We are Arizona printers with two locations, one in Phoenix and another in Mesa. PRI Graphics offers a full range of printing services including digital, CAD, and large format printing.

For more information about printing marketing mailers and postcards please contact our direct marketing department at PRI Graphics in Phoenix, Arizona.

Phone: 1-602-393-3131

Toll-Free: 1- 877-409-8889

Email: customerservice@prigraphics.com

To help you further with your postcard design, here’s a good article by Printing Impressions on entitled, 6 Direct Mail Messaging Strategies That Work.

You might also like our related Marketing Blog Articles:

Tips for Attractive Retail Graphic Design

Retail graphic design and visual merchandising for retail stores can help to enhance your storefront and your store’s interior. However, they can also boost sales, improve your brand, and create a more energetic and exciting shopping environment!

In today’s article, our Phoenix printing experts at PRI Graphics have put together a number of tips when it comes to retail graphic design and printing.

Pick Easy to Read Fonts

There are endless choices for fonts but that doesn’t mean you should consider them all. Most graphic designers recommend sticking to just one or two fonts per sign and pick fonts that are clear and easy to read. Avoid cursive fonts and make sure you pick a font size that is large enough to read at a distance, especially if your target market is Baby Boomers. San Serif fonts like Arial, Calibri, Helvetica, and Avant Garde are a few examples. The more words you add to your retail graphic design the more important it is to pick a simple, clean, and highly legible fonts.

Choose the Right Colors

Retail interior graphic design may require a different color scheme than exterior graphic design so adjust accordingly. You can also use colored vinyl graphics to promote a specific season (think green, red and gold for a Christmas promotion) or to support your brand (pick colors that compliment your logo or are in your brand’s color scheme). For more information, visit our article entitled, “Why Color Presentation Printing.”

It is also important to consider how people who are color blind may see your sign. The following color combinations are hard for people who are color blind to see, so best to avoid them in your retail signage and graphic design:

  • Green and Red (or brown)
  • Green and Grey (or black)
  • Blue and Purple (or grey)
  • Green and Blue
  • Light Green and Yellow

Less is More

In an era where people send short text messages and often use abbreviations, it is important to keep editing your sign’s text until it is as succinct as possible. Get rid of any extra words and look for ways to simplify the message.

Be Specific and Give a Reason

Your graphic design for retail stores should tell the customer exactly what they are buying or why they should buy. A good approach is to avoid listing features and focus on the benefits – the solution that your product or service will provide. For instance, if you were selling hair products then perhaps the sign might read, “Get rid of dandruff once and for all.” If you were selling roses then your sign might read, “Roses, the easiest way to say you’re sorry.”

Use Graphics to Add Meaning

You never know who may be looking at your retail signage and graphics and trying to read what it says. Try and use complimentary graphics to help convey the sign’s meaning. For instance, add a bathroom logo, an arrow, or a symbol to help translate a wayfinding sign for those who may not be able to read (or those who are not confident with English).

Be Memorable and Make an Impression

In order to stand out your retail graphic design needs to be memorable. Often, companies will also use humor or a witty phrase to catch their customers off guard and make a memorable impression.

Don’t Skip on Quality

Most customers will assume that average signage relates to an average product. You want your retail graphic design to reflect the quality of your products or service. This often means investing in high-quality graphics and visual merchandising like commercial wall coverings that speak to customers and make a lasting impression.

Test Out Your New Retail Graphic Design

Once your retail graphic design is completed and printed it is time to put your signs on display and see how they look and perform:

  • Make sure you install the sign at the right angle so people can see it easily.
  • Is the sign going in a window? Make sure you can see what it says through the glass and possible reflection.
  • If it’s retail interior graphic design, will it have adequate lighting? For instance, if it is installed at the back of your retail space will you be able to read it from the front of the store or from a reasonable distance.
  • Account for all times of day too! How does your sign look in the morning and at night once the sun is setting?

For more information on retail graphic design, visual merchandising, and signage, visit our PRI Graphics website and view the Environmental Graphics Printing Services page.

Do you have questions still about retail signage? Or would you like to work with one of our in-house graphic designers?

To reach our printing experts at PRI Graphics in Phoenix, please call 1-602-393-3131 or send us an email. We can also be reached by calling toll free at 1-877-409-8889. We will be happy to assist you.

Related Articles:

Here is an interesting related article by Forbes entitled, 5 Trends That Will Redefine Retail In 2019.

Mesh Banners vs Vinyl Banners

Most people are familiar with vinyl banners but when it comes to mesh vs vinyl banners, they may not know which is better for their needs.

Along with retractable banner printing, PRI Graphics in Phoenix can also print mesh banners and vinyl banners. In this post, we’ll take a look at mesh vs vinyl banners to help you decide which is best for your purposes.

What Are Mesh Banners?

Unlike vinyl banners (which require wind slits cut into the vinyl if it is to be used outdoors), the weave or interlaced fabric of a mesh banner is breathable; it will actually allow air to pass through the mesh weave. This makes mesh banner printing ideal for installations in any outdoor location, even if it is quite windy. And, since mesh won’t tear like vinyl does, they generally last much longer.

Even though the criss-crossed weave can make the mesh slightly transparent, fully color mesh banner printing with graphics, images and text is still possible. As well, mesh banners can also be finished with hemming and grommets similar to vinyl banners. With today’s capabilities for large format printing, you can now find mesh banners commonly used as fence wraps for sporting events and on construction site fencing.

Below is an overview listing a few other advantages of mesh vs vinyl banners.

Mesh vs Vinyl Banners

Whether you should custom print your advertising on mesh or vinyl will really depend upon several things. These may include where and how your banner will be located or installed, how long it will be displayed, and whether or not you need the image to show on both sides of the banner.

Mesh banner wind load is higher than that of vinyl banners, which makes mesh banners ideal for outdoor installations such as:

  • Construction mesh banners
  • Builders mesh banners
  • Fencing mesh banners
  • Hanging mesh banners
  • Over the street mesh banners
  • Scaffolding mesh banners

Mesh banners are typically composed of 70% vinyl and 30% mesh. This makes them lightweight, durable, and they generally outlast vinyl if kept clean and properly stored. A longer life span also means that mesh banners can also be repurposed more often than vinyl.

While printing on vinyl can be less expensive than printing mesh banners, vinyl is more susceptible to being torn or damaged in high winds or severe weather locations.

Vinyl Banner Advantages

Unlike mesh banner printing, printing on vinyl generally means thicker material and your choice of a gloss or matte finish. Vinyl banners can also be printed on both sides and they generally cost less to print. To find out more, read our article on Vinyl Banner Printing Tips.

Still Have Questions?

If you still have concerns or questions about mesh banner printing, please let us know. Tell us how you will be using your banner and we will be able to help you choose the best type, size, and printing for your application.

PRI Graphics is a Phoenix printing company with a sister location in Mesa AZ.

We can be reached at 602-393-3131, by email, or by calling toll free at 1-877-409-8889.