5 Tips for Effective Brand Packaging & Labeling

Great brand packaging and labeling can be used to present your customers with an eye-catching, functional, and informative introduction to your products. They can also elicit a call to action from your customers.

Most branding designs today are at their core very basic, visually stimulating, and typographically attentive to current design trends.

Here are some design tips to create great brand packaging and labeling:

1. Form and Function Design

As the old adage goes, form follows function. It simply means you need to consider the shape of your packaging in relation to its intended purpose. This includes how the product inside the packaging is displayed and engaged. Think about ALL of your packaging requirements, their form and function, before commencing with branding design.

2. Typography and Branding

Like your packaging typography, your labeling typogrpahy needs to communicate your brand and your message. Serifed fonts are a classic mainstay for many products, but sans-serifed fonts are a better choice if your product or service is trendy. Try using various typefaces until you find one suitable to get your message across and effectively communicates your brand on all your packages and labels.

3. Packaging Photos and Label Images

Most contemporary packaging utilizes some form of product photography or related label images to market both the products and the brand. Labeling and packaging photos can be black and white, full color, or tinted. Determine which format best reflects your company branding, message, and merchandise and keep it consistent across all your product lines.

4. Brand Clarity Across All Packaging and Labeling

Adhere to the KISS principle and keep your brand packaging and labeling simple and consistent. Your customer (or consumer) should not have to work too hard to find and understand your products or their intended use. The information you place on your product packaging and labeling needs to be consistent with your branding. Yet, it still needs to be clear, concise, and communicate effectively. Clarity and accessibility should be your ultimate goals.

5. Shopping Bag Branding

Shopping bags are often a big part of the packaging and labeling for any business. Branded shopping bags are essentially walking advertisements. Apply the same form and function details to these silent sellers to round out your advertising and marketing strategies and create attractive and effective walking promotional pieces.

Still Have Questions About Branding Design?

PRI Graphics is a family run printing company in Phoenix, Arizona, with a second location in Mesa. We can not only help you with custom printing of packaging and labeling, but we also have an in-house design team to assist with your brand packaging and labeling.

See also, our PRI Graphics blog entitled Promote Your Business with Vinyl Graphics.

You can reach us by email, call us locally at 602-393-3131, or call toll free at 1-877-409-8889 to discuss all of your branding, packaging, and labeling needs.

Custom Printing Ideas for Marketing Your Summer Event

Does your business need some custom printing ideas for marketing and promoting your summer event?

Although we live in a digital world where digital marketing has overtaken more traditional forms of promotion, don’t underestimate the power of custom printed materials. Custom printing can help you get the word out and help you build better relationships with your market and audience.

Today, too many businesses rely only on their website or social media to publicize an event, not realizing the missed opportunity that traditional marketing and printing can bring.

Traditional print advertising and custom marketing materials can still make a difference and still have a significant impact on your consumers. Custom printing is not only one of the most effective means of communication for businesses, it is also under-utilized, which means it can help you rise above the crowd and get noticed.

So, if your business is hosting a summer event this year, talk to our printing experts at PRI Graphics in Phoenix Arizona. Below, we offer some custom printing ideas for marketing your event. Try supplementing your online promotional efforts with the following custom printing ideas.

Custom Printed Brochures

Many summer events require significant explanation or visuals to not only help get your message across but also encourage better calls-to-action. Custom printed brochures are a tactile form of promotion, and something that your users can carry with them and read a their leisure.

Printed brochures can be displayed in key target areas, wherever the type of audience you are trying to attract frequents most. You can also use custom printed brochures as direct mail pieces or to hand out during the event to assist and inform attendees of the event’s itinerary. Also, take a look at our PRI Graphics blog entitled Creative Brochure Design Ideas.

Quite often, custom printed brochures are kept by attendees and suppliers as souvenirs, which means this form of promotional material will continue to work for you long after the event is over.

Custom Printed Postcards

Savvy businesses understand that each customer is unique. That’s why many of the most successful businesses offer their clientele a variety of options when it comes to calls-to-action.

Think about it. When you want to contact a business, you now have the option to call them by phone, send an email, fill out an online form, or reach out to them through social media channels like Facebook. It all depends on your preference.

Custom printed postcards not only allow you to provide essential details about your upcoming summer event, they also successfully communicate to your audience every option available on how to get in touch with you. Printed postcards are a brief and attractive alternative to single-sheet mailers.

Custom printed postcards also add a personal touch, especially if you address them directly to the recipient. Your postcard will help them feel included, like you’ve created something specifically for them.

Custom Vinyl Banners for Interior or Exterior Display

People love selfies, and they always jump at the chance to keep a record of the summer activities they’ve participated in. Custom vinyl banner printing will not only advertise and promote your summer event; they will also provide the perfect photo-op backdrop for your event’s attendees.

If your event is held annually, custom printed vinyl banners can be updated and re-purposed every year. They can also be hung indoors, or utilized outdoors to promote your event, since vinyl banners are weatherproof. You might also like our blog post entitled Vinyl Banner Printing Tips.

Environment Wall Graphics Printing

Although most businesses and event organizers often overlook the importance of environmental wall graphics, they are still an integral part of the success of any event.

Environmental graphics include more than just wayfinding systems. They can also include on-site signage, custom exhibit designs, themed graphics, mapping, and identity graphics. Environmental graphics are essentially anything that can help your clientele find their way around the event while embellishing your presentations and brand.

Still Have Questions About Custom Printing for Your Event?

If you would like to know more about custom printing ideas for marketing your event or business we can help. We are experts at enhancing the promotional efforts of our clients.

Call our PRI Graphics Phoenix printers locally at 602-393-3131 or send us an email. We can also be reached by calling toll free at 1-877-409-8889.