Rock Your Next Trade Show Booth with Custom Display Graphics

If your business is located in Arizona and it’s time to get ready for your next big trade show, call PRI Graphics in Phoenix or Mesa AZ for all your trade show display graphics printing.

PRI Graphics printing experts can design, print, and set you up with exceptional trade show booth display panels that will capture attendees’ attention and draw them in. Make sure your trade show booth is working harder than ever to promote your business, products, and/or services.

Here are just a few custom display graphics printing services and trade show display booth ideas you could use to start putting together the best booth ever at your next trade show!

Claim Your Space With An Oversized Trade Show Banner Design

If your trade show booth has a large background to fill, consider custom printing a canvas or vinyl backdrop banner with your logo and/or branding message. Like the retractable banners, these will help customize your booth and fill in the big empty spaces. Most likely, it will also be the most visible and noticeable sign from a distance. Remember that if you are a fairly new company or a new player at the trade show, attendees may not recognize your logo or brand. Add something to your trade show banners to help attendees know what you’re about and why they should stop at your booth.

Invest In An Easy Setup Trade Show Retractable Banner

Don’t settle for a boring blue or black backdrop in your trade show booth. Make the most of your real estate by adding retractable banners that brand your booth with a lasting impression. Retractable banners are easy to pack along (as they roll down into the base) and are very quick and easy to set up.

Stand Out With Cut Out Standee Graphics

People are naturally drawn to faces so why not use a life size cut out standee to attract their gaze and pull them into your trade show booth. PRI Graphics can help you design a cut out standee that will offer a unique three-dimensional aspect to your display booth, something that very few other display booths will probably have. Ask our Phoenix printers and designers for these and other great trade show booth ideas that will showcase your business and brand. Incorporate a cut out standee in your next trade show booth.

Set Out Take Home Brochures and Pamphlets

Once someone stops at your booth they will likely feel most comfortable browsing any brochures or pamphlets you have set out. After discussing how you could potentially meet their needs it’s a good idea to give them a pamphlet or brochure to take home so that they can remember what you offer. Consider adding a QR code to your printed trade show hand outs that the attendee can scan with their smartphone and automatically go to your website, video, or contact information, etc.

Consider Branded Trade Show Table Covers

There’s no need to use the plain white table throw provided by the venue. Talk to PRI Graphics about printed trade show table covers in a variety of available colors, and further reinforce your branding with custom logo printing.

Make Sure You Are Stocked Up On Business Cards

Be sure to be well stocked with business cards for every person working your trade show booth. After speaking with attendees, it’s always good to give them your contact information so they can get in touch with you again. There is no good reason to run out of business cards at a trade show when turn around times and costs of printing are so minimal today.

Don’t Forget Your SWAG…and A Smile

Studies show that trade show attendees are more likely to stop at display booths when they are handing out promotional items. Add something extra to entice people to stop by – whether it’s candy, a drink, a small printed promotional product like a USB stick, a coupon for their next purchase, or even a small gift card for Starbucks. Make sure your printed promotional items are different than everyone else’s and will be useful enough for the person to make a point to come to your display booth and want one.

A friendly smiling face accompanying the display booth is also a must. Be approachable and personable. Know how to break the ice with people who may be a little hesitant to stop. When all else fails, simply smile!

Additional Factors that Influence Your Trade Show Booth

There are other environmental factors you may want to consider that will affect the success of your trade show booth including:

  • Lighting – Do you need extra lights to showcase your trade show banners or signs?
  • Sight – What will attendees see when they look at your booth? Are your signs too high or too low?
  • Height – Are the signs at your booth visible from further away?
  • Technology – Do you want to make your display booth interactive, with videos playing or even a WiFi or charging station?
  • Sound – Can you have a conversation or is it too noisy? Retractable banners and other items can help break up the noise between display booths.

Keep the creative juices flowing and check out our Trade Show Graphics Video to see just a small sample of our display graphics printing products in use at trade shows across North America!

For more information about our display graphics printing services, please speak with our Arizona printers directly by calling Toll Free 877-409-8889. We can help you design an entire new set of trade show display booth graphics or help you revamp what you already have in place.

Be sure to check out our additional article Trade Show Graphics Ideas to help your trade show booth do the marketing for you!

Top 9 Vinyl Banner Printing Design Tips

When it comes to the design, is important to focus on simplicity and contrast when vinyl banner printing.

After all, you usually only have a few seconds to catch someone’s attention and to get them to read your message. If the text font is too small, the banner message will blend into the background. If there’s too much text it simply won’t get read and you’ve lost your opportunity.

PRI Graphics in Phoenix AZ offers these nine custom vinyl banner design tips and considerations to think about before you print your next banner.

Tip #1 – Pick A Font Size That Is Big Enough

Think about the size and scale of your vinyl banner. How high and how far will your banner be posted? From what distance will you want people to be able to read the banner from? A general rule of thumb is 10 to 100 – 10 inches of letter height for every 100 feet of visibility.

And don’t forget that the faster the passing traffic is the larger the banner and font size needs to be. That is, your text font will need to be much bigger on a banner targeting freeway traffic compared to a banner targeting walkers in a park. Our Phoenix printing experts can help you pick the right size font to use on your banner to ensure that it is readable by your target audience.

Tip #2 – Choose Your Words Wisely

With vinyl banners, you have just a couple seconds to get your message across, if that. If the text can’t be read and understood in just a second or two you’ve lost the person’s attention. A general rule for using text on a banner is 3 by 5. In other words, simplicity is key – go for clarity and abide by the rules. There should 15 words or less on the banner:

  • Three lines of text with five words per line
  • Or five lines of text with three words per line

Tip #3 – Maximize Impact With Contrasting Colors

In order to make your vinyl banner clear and distinguishable in just a few seconds, pick color combinations that have maximum impact and are easy on the eyes, such as Black on White, or White on Blue.

Tip #4 – Think About The Banner’s New Backdrop

Knowing the background color of where your banner will be posted – such as a forest background, a brick wall, or a temporary fence – will help you pick out contrasting colors and graphics for your banner that will stand out. A thick white or black border around the edge of the banner may be needed to differentiate it from a busy backdrop. Remember, vinyl banner printing that stands out is much more likely to get noticed than one that blends in.

Tip #5 – Consider Double Sided/Double Exposure

Will people see the backside of your banner as well? If so, you may want to ask for double-sided vinyl banner printing so that your message is visible to traffic moving in both directions.

Tip #6 – Measure Mounting Location Size

Be sure to measure the area where you plan to hang the banner to make sure there is enough space, especially if you are ordering custom vinyl banner printing services for a special event like a community race or a reunion. There is nothing worse than going to hang up your banner and realizing that it is way too big, or on the other hand, looks way too small in such a large space.

Tip #7 – Size Up The Competition

If you are hanging your vinyl banner in an area with a lot of other signage around it you will need to figure out how to make your banner stand out above the rest. For example, you may need to make your banner bigger or your color more vibrant. It may be worth it to visit the location beforehand to see what the dominant colors are of the other signage so that you can choose the best contrasting colors.

Tip #8 – For Outside Use Utilize Wind Slits

If you are planning to use your custom vinyl banner outside it is important to get a weave or mesh banner that will allow the wind to flow through the banner. Strong winds can cause hanging issues and may even damage the banner. Mesh vinyl banner material is commonly used for large signs and for banners on fencing around special events.

Tip #9 – Options for Hanging Your Vinyl Banner

Consider the finishing options for your vinyl banner such as pole pockets and sewn-in ropes. This will make it easier to hang or mount your new banner properly. Reinforced grommets around the edge of the banner offer a flexible way to hang up a banner and can be utilized in multiple locations.

Still Have Questions about Vinyl Banner Printing?

Our vinyl banner printing experts at PRI Graphics in Phoenix Arizona can help you with other unique banner design and printing considerations including:

  • Vinyl Banner Weight – Do you need a standard 13oz banner or does your application call for a heavier duty 23oz weight?
  • Banner Lifespan – What is the best printing option for the duration you plan to use the banner? Is the banner for a single weekend event or do you plan to use it for an annual event or all season long?
  • Banner Grommets – Have you allowed room for the little-reinforced holes (grommets) around the edge of your banner so that they don’t interfere with your banner text or custom design?

Check out vinyl banners on Wikipedia for more information.

PRI Graphics offers large mesh and vinyl banner printing services throughout the Greater Phoenix area. We can custom design and print banners and canvas posters for all manner of applications including:

Sports Events                    Grand Openings

Music Events                     Construction Projects

Retail Advertising             Trade Shows

And so much more!

To learn more, please visit our Vinyl and Mesh Banner page or speak with our Arizona printers directly by calling Toll Free 877-409-8889.

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