Does Paper Affect Print Quality?

The answer is yes, paper does affect print quality since all paper is not created equal, and that’s a good thing!

The chemistry inherent on the surface of paper has a direct affect on the paper’s printability, its gloss, and its waterproofing qualities.

If you’ve ever tried to use the specific paper recommended for most laser and inkjet printers you might have noticed a considerable difference in the color output, specifically the clarity.

With lower quality paper, you may notice the ink starting to creep into spider-web-like veins away from the text or photograph being printed. This is a sure indication that you were using the wrong paper for the printer.

There are certain papers that can be printed upon whether using an offset printer or a digital laser or inkjet printer, but the quality of the output may be less than satisfactory for any given type of printer. The level of quality required will depend on the specific project and the intended audience for that project.

Bond paper with cotton fibers can successfully be used in monochrome laser printers. However, paper with ribbed, linen, eggshell, or tweed features might produce less than desirable results from the same digital laser printer. Colors can appear faded if the printer ink spreads into the fibers, and the output will appear less than professional for the audience in question.

Our printing experts here at PRI Graphics in Phoenix Arizona recommend that you always give your commercial printing company some idea of who your audience will be for your printing project, plus what kind of impression you want your print project to make on that audience. This kind of insight can help your commercial printer recommend the best quality paper for the print project, and the right printing equipment for your specific paper needs.

Your local printing company and commercial printers in general are not in the business of upselling you simply for the sake of upselling.

In the printing industry, the majority of customers are repeat clients so it is in the best interest of your printing company to always delivery the best quality product for your needs, at the best possible price!

As a family owned and operated commercial printer in Phoenix Arizona for the past 35 years, PRI Graphics takes great pride in ensuring that your final printed product is always appropriate and consistent with your needs and your budget.

To learn more about how paper affects print quality, or to discuss your printing needs, talk to our Arizona printers today! Call Toll-Free 877-409-8889 or email PRI Graphics.

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What is Digital Printing vs Offset Printing?

Often, we’re asked to explain digital vs offset printing pros and cons so we asked our PRI Graphics printing experts in Phoenix Arizona to explain the differences.

What is Digital Printing?

With digital printing, digital files are created on a computer using publishing software, photo software, or mapping software, and are then sent to the printer (over WiFi or Cat 5 cable) where the images, maps, or photos are transferred or printed onto paper. Both laser printers and inkjet printers can be referred to as digital printers.

Laser Printers

With digital laser printing, the laser printer charges the paper with electricity in the intricate shape of the photo, text, or map. Once the printer toner is released onto the paper, it only adheres where the paper has been charged, and the balance of unused toner is often expelled. A digital color laser printer can usually only utilize colors from the CMYK color palette. This limits their color output range, specifically where gradients or graduated fills are involved. However, digital laser printers are fast for anyone that needs a quick turnaround on digital laser printing!

Inkjet Printers

With digital Inkjet printing, the inkjet printer doesn’t require paper charging. Instead, ink is released from ink cartridges contained in the printer that sprays the picture, letters, or map images directly onto the paper or other mediums. Because color inkjet printers traditionally use the RGB color palette, their range of colors is much larger. However, digital inkjet printing is not as quick as laser printing. Inkjet printers offer more detail and the final printing more closely resembles photographs as a result of the inkjet printer’s color range. Since inkjet printers are much slower than digital laser printers, inkjet printers are not usually used for high volume printing projects.

What is Offset Printing?

Digital files are often created for use in offset printing as well, but these digital files are not transferred directly to the printer. Instead, the digital files are used to burn plates that are then attached to the offset printer. Inked images (of text or graphics) from the plate are transferred to a rubber blanket on the offset printing press, which in turn transfers the image directly onto whatever type of substrate is being used.

Offset printers come in a wide range of sizes and can print on a wide range of substrates. They are incredibly fast; much faster than either laser or inkjet digital printing, so offset printing is generally used for more extensive printing projects that encompass printing thousands or even millions of pages.

Have More Questions About Offset or Digital Printing?

For more information on what type of printing is right for your business and your upcoming printing project call our Arizona printers Toll Free at 877-409-8889 or email PRI Graphics.

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Commercial Wallpaper Printing for Offices and Retailers

In this post, our Phoenix printers at PRI Graphics will discuss commercial wallpaper printing for retail and business use.

History of Wallpaper

Wallpaper has been around since the 18th century.

Artisans would develop a scene or pattern to be used and then carve woodcuts; relief blocks made of wood. Ink would then be rolled over the woodcuts, and these blocks would be pressed onto paper in repeated patterns to make the wallpaper. The patterned wallpaper would then be pasted to the wall, or hung loosely in tapestry style.

One of the earliest and largest known pictures printed in this manner was The Triumphal Arch, completed in 1515. Stretching 11.7 feet by 9.6 feet, it was a massive undertaking for the technology of the time, incorporating 192 individually printed sheets.

The inking process at the time only provided 1 color on the sheets. The first edition of 700 copies was often hand colored by staff at the palaces (or town halls) where the wallpaper was to be hung.

Here’s another interesting article that offers a Brief History of Wallpaper.

Commercial Wallpaper Printing

Fortunately, commercial wallpaper printing is a much easier process today.

Commercial wallpaper printers like PRI Graphics in Phoenix AZ, can now easily help you create a digital scene that exemplifies your company, your products, your past achievements, your logo, or practically any graphic idea you can think of.

Commercial wall coverings can also include repeating patterns, photographs, vector drawings, or almost any other item that can be created digitally.

If you are stumped for commercial wallpaper printing ideas, consider browsing some of the online stock photo websites and find an image (or images) that are suitable for your project. Or, choose one of the many stock wallpaper murals.

Commercial Wallpaper Proofs

Once you’ve provided PRI Graphics with the content, the layout and proofing is next. Wallpaper proofs are created to provide you with an opportunity to ensure your satisfaction with the design, color, pattern, and brightness.

Once approved, your commercial wallpaper printing can then be completed using water-based, eco-friendly UV ink printing that lasts up to five times longer than painted walls.

Have More Questions About Commercial Wallpaper?

Set your creative juices free and consider a commercial wallpaper printing for your business and design a mural that will bring some life and color to almost any wall size within your office or commercial business.

Talk to our PRI Graphics printing experts to discuss your commercial wallpaper needs including permanent and temporary wallpaper installations (ideal for events and special promotions).

If you have any further questions about commercial wallpaper printings for your office, commercial building, or special event setup, call our Arizona printers Toll Free at 877-409-8889 or email PRI Graphics in Phoenix.

The Difference Between Pamphlet and Brochure

It soon becomes evident, no matter where you look online, that when it comes to pamphlet vs brochure printing, many people are not sure how they are different.

There can also be many conflicting definitions to describe pamphlet vs brochure and the differences in definitions can be between different countries and even between various regions within the same country.

Perhaps the most significant difference between a pamphlet and brochure is in the “intended use” of the final printed product and not necessarily the format in which that marketing material might be presented.

Pamphlet Definition

Printed pamphlets are generally understood to be a small leaflet (or flyer) on a single subject that contains information or arguments about that particular subject. Pamphlets are usually printed on a single sheet of paper and cut or folded (scored) in various ways, depending on how the customer wishes the pamphlet to be presented.

Pamphlet ExampleAn example of a printed pamphlet, leaflet or flyer might be a small sheet of paper that someone hands to you on the street announcing a new band playing at a particular club or event. Or, a pamphlet could be a single sheet of paper on one specific topic that is handed out at a conference or convention.

Brochure Definition

A pamphlet vs brochure has a limited amount of space. However, printed brochures normally contain much more information, with a lot more variety in the information than in a pamphlet. Brochure printing is often specifically focussed on the products or services of a particular business.

Printed brochures can also sometimes be introduced in the form of a small booklet, which is almost like a miniature magazine. Brochures can be printed on single sheets of paper, or in the case of larger documents, printed on multiple sheets of paper that are then folded and possibly saddle stitched (stapled along the spine) to create a unique business marketing material.

The term Brochure is derived from the French brocher, which means literally “something stitched.”

Brochure ExampleAn example of a printed brochure might be something that has been mailed to you by a company that outlines the company’s line of products and services. A good example would be a multiple page brochure for a company that makes and installs windows and doors.

Pamphlet vs Brochure – Want to Know More?

At PRI Graphics in Phoenix Arizona, we understand that not everyone can tell the difference between a pamphlet vs brochure. Our printing experts are here to help if you have any questions about the type of marketing and direct sales materials you may need printed for yourself, your event, or for your business.

Please feel free to contact our Phoenix printing experts anytime for more information on any of our digital printing services. Call our Arizona printers Toll Free at 877-409-8889 or email our customer service department.

Here is another interesting article that describes the Difference Between Pamphlet and Brochure.

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