Understanding Printing Terms

Difference in Printing Booklets, Brochures, Flyers, Etc

A common question that our Phoenix AZ printing team always hears here at PRI Graphics is “What’s the difference between printing booklets, brochures, flyers, and mailers?”

Yes, these are all similar promotional materials used by businesses, schools, charities, and other organizations, but there seems to be some confusion on the purpose of each and when to use each media.

In this PRI Graphics’ blog post, our printing experts will explain how these different print services are commonly used and the advantages of each, so that you can select the best print media from PRI Graphics suited to meet your commercial or personal needs.

Booklet Printing

Printing booklets involves multiple pages that have a magazine-like look with a high-gloss (or a book-like) finish. Printed booklets are commonly used for:

  • Instruction manuals
  • Training manuals
  • Catalogs
  • Annual reports

Printed booklets can often be bound in a variety of ways for durability and long-lasting use. The pages may require scoring (making a crease so the paper folds easily) and cutting. Professional booklet printing services are available in anywhere from single color to full-color printing options.

Brochure Printing

Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use. Also see our article on Creative Brochure Design Ideas. Brochure printing is commonly used for:

  • Take-out menus
  • Handouts for meetings
  • Educational or information purposes

Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use.

Flyers and Leaflet Printing

In general, printing flyers and leaflets is done for the purpose of communicating a small amount of information to a large number of people but in an affordable way. Flyer and leaflet printing is commonly used for, among others:

  • Guerilla marketing campaigns
  • Real estate property listings
  • Event advertisements

Often, flyers and leaflets are printed on plain white or color printer paper. However, many people choose to print flyers and leaflets on semi-gloss or high-gloss paper to try and stand out or to give the flyers a more professional look. For example, real estate agents will often use semi-gloss or high-gloss flyer printing with full-color images. These printed property flyers are often placed with for sale signs in front yards.

Promotional Mailer Printing

Print mailers are generally printed as small handouts or postcards. PRI Graphics in Phoenix AZ prints a lot of print mailers and direct mail marketing materials for all kinds of usages including:

  • Promotional purposes
  • Marketing purposes
  • Announcements
  • And various other reasons

Custom printed mailers give you the flexibility to control the cost of postage. Mailers are usually printed on card stock and can be in full-color, two-color, or four-color. Printed mailers may also include flyers, letters or other items that are mailed inside an envelope. PRI Graphics offers professional printing services to print in bulk quantities as well as to fold mailers and stuff envelopes.

Have More Questions about Printing Terms?

At PRI Graphics, we offer all types printing services for a wide variety of purposes including corporate, small business, individual, charitable, and educational needs.

If you have any other questions about printing terminology, types of printing services, or if you need help with your next printing project, please contact our printing experts at PRI Graphics. Call us Toll Free at 877-409-8889. We offer high quality digital printing services in Phoenix AZ, at very affordable rates.

Editor’s Note: This post was originally published in December 2014 and has recently been revamped for accuracy and comprehensiveness.

Professional Printer Maintenance Contracts – Benefits


How much money can you save with PRI Graphics’ Printer Maintenance Contracts and On Site Printer Services for Your Office?

Many medium and large sized companies are discovering the cost saving benefits of organizing a printer maintenance service agreement for on-site printer services in their offices.

Office and equipment managers can actually gain more control over cost, reliability, and functionality of their printers by hiring an outside company to regularly maintain printing equipment.

Here are several benefits to outsourcing your printer maintenance to an authorized service bureau like PRI Graphics.

Focuses Employees’ Time on What They Do Best

With PRI Graphics, a maintenance contract gives you the flexibility for on-site maintenance management, rather than relying on an employee to find the time to divert to the fixing or trying to repair scanners or printers. If the employee is too busy you may have to call an outside technician, which is always more expensive over the long term. Plus you may not have an employee skilled at maintaining your office printers and the down time can be much greater while you wait for a third party repairman.

Protecting Your Investment in Office Equipment

A wide range of IT and office printing equipment is a necessity to the operation of most businesses, yet many business owners feel the underlying pressure that these investments are designed to only last a few years and amortize quickly, in part because technology updates so quickly. You may think your printing equipment is out-of-date as soon as you take it out of the box but that may not be the case.

In reality, an annual on-site maintenance program is the most cost-effective and best way to protect your printing equipment investment. Regular maintenance checks and service can help extend the life expectancy of your printers without the need to upgrade every couple of years.

Improving the Reliability of Your Printers

With all modern printing equipment, the more they are used, the greater the possibilities they will develop issues or even break down far sooner than expected. Regular inspection, servicing and ongoing printer equipment maintenance will maximize efficiency by reducing the frequency of breakdowns and increasing the life expectancy. Over the long run, printer service plans not only keep your printing equipment running at their optimum, but also cost less – and that’s the bottom line in business.

Detailed Printer Equipment Service Log

PRI Graphic’s printer equipment maintenance contracts provide detailed service logs with specific details of the ongoing on-site maintenance of your office technology. In many cases, you will be able to simply call our printer technicians at a moment’s notice and based on the service work that has been done our technicians may be able to help you out over the phone. You will always have access to our skilled technicians, and get the help you need when you need it. Most often, we are able to assist over the phone without the need for an on-site service call. In many cases, your printing equipment can be up and running sooner, helping to keep your productivity at its best.

Matching Fixed Costs against Income

For the majority of businesses, an on-site equipment maintenance contract allows them to set the overhead cost of their printer maintenance for the foreseeable future, which gives them the advantage of planning expenses against income and knowing that expenditure is fixed during a specified period.

Scheduling Regular Service Maintenance

A PRI Graphics’ printer equipment maintenance service contract will ensure that all your equipment maintenance is carried out at the right time. Many businesses naturally have the tendency to forget about regular maintenance when it gets busy or when staffing cuts are made. You may not even think about servicing your equipment or you may think you are saving money by not taking the time to check. In reality, there is more likelihood that you will spend more money in the future because of your failure to maintain your equipment over the longer term.

Is a Printing Equipment Service Contract Right for You?

Maintenance contracts and on-site equipment services provide you with flexibility and reliability, while fixing the cost and ensuring that your printers and other office equipment are always ready to serve your business every single day of the year.

Did you know that PRI Graphics is an authorized bureau for Canon, OCE, WideTek, KIP, and HP Equipment? Our technicians have a turnaround time of 4 hours and our flexible equipment maintenance contracts can be based on your preference of materials, time, or, if you wish, all-inclusive.

To learn more about PRI Graphics’ Printing Equipment Service & Maintenance contracts call our printing experts in Phoenix Arizona directly at 877-409-8889 for a personalized needs assessment.

Editor’s Note: This post was originally published in February 2015 and has recently been revamped for accuracy and comprehensiveness.

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