Trade Show Graphics Ideas

Let Your Trade Show Booth do the Marketing for You

For many businesses, trade shows are a necessity. It’s also true that at every trade show event, you and your coordinators are probably looking at the other venders to see what they are doing, in the hopes of finding more great trade show booth ideas that attract visitors.

In this blog article by PRI Graphics, we’ll look at some creative trade show graphics ideas so you have options for making a great first impression at your next trade show including:

  • Table Covers
  • Banners
  • Display Stands
  • Signs

Make a Visual Impact & Great First Impression

Trade show booths with visual impact create a buzz, drawing in trade show attendees. While many attendees come to the trade show with a list of booths they wish to visit, they will still make their way around the trade show floor in search of products and services that will enhance their own businesses.

You can capture their attention with the help of great trade show booth graphics. While bright graphics and incredible photos will always demand the attention of attendees, here are some other great trade show graphics ideas you might want to consider.

Trade Show Table Covers

Your trade show cover doesn’t necessarily have to be a crisp white tablecloth. With today’s technology, printing trade show table covers is a relatively inexpensive way to promote your brand or message. Your trade show table cover can even be printed to match your business stationery and display your logo, products, or services. Table covers are positioned at a very effective height for people to easily view as they walk through a trade show.

Trade Show Display Stands and Backdrops

Display stands and backdrops are available in a variety of styles with everything from tabletop displays and wall panels (that are Velcro-receptive), to portable truss systems and pop up displays. If you’ve already invested in a display stand system keep in mind that you can still have new trade show banners, stretch fabrics, and vinyl graphics custom printed to add new life to your existing display stands. PRI Graphics in Phoenix, AZ, can help you with custom trade show graphics ideas for your display stands!

Trade Show Banners

Today, it’s possible for your local printer to help you create some pretty amazing trade show display banners and retractable banners that are sure to impress your booth visitors. Retractable banner stands can be printed affordably and are easy to transport, easy to set up and take down, and will even save you time and money when compared to printing and setting up other types of display stands and backdrops. In fact, retractable banners are easily interchangeable so you can present an impressive display that meets the requirements of each specific trade show you attend.

Trade Show Signs

There are lots of wonderful possibilities when it comes printing trade show exhibit signs. Whether you need custom printed hanging signs, booth backdrop signs, backlit signs, tabletop display signs, pop up signs, retractable signs, or even removable trade show floor signs, your local printing company can help you explore many great trade show sign graphics ideas to help you effectively get your message and brand across.

Summary

PRI Graphics in Phoenix Arizona has years of knowledge and experience and we’d love to share our trade show graphics ideas with you. Talk with our Phoenix graphic designers and printers well in advance of your trade shows so we can help you create a series of great trade show graphics and signs that are not only complimentary for your business, but will create a lasting first impression on your potential customers and potential business partners at trade shows.

To find out more, contact us toll free at 877-409-8889or use our online contact form.

Editor’s Note: This post was originally published in January 2015 and has recently been revamped for accuracy and comprehensiveness.

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Top Store Design Printing Trends to Consider for 2016

Thanks to the ever expanding Internet and new printing technology, your storefront bannerswall graphics and window graphics are no longer just being compared to your competitors in the same mall, but to other retailers and close competitors online and across the globe.

Fortunately, this brings you many advantages as you can borrow, rearrange, and expand upon great printing ideas that you see emerging in other cities and countries, long before other local retailers that share the same location with you.

Here are four emerging printing trends that our print experts at PRI Graphics have noticed in terms of creating a commanding storefront presence and how you can use digital printing and large format printing to build your company branding and improve your bottom line.

Trend 1: Match Your Storefront Design to Your Online Presence

These days, the products, merchandise, and services that you offer (as a business or non-profit organization) can be seen virtually anywhere as people click through their tablet computer or cell phone to see what is available on your website. In fact, many customers will likely look at your website not only for the products or services you offer, but also for directions or store hours even before they visit you in person.

With the wonders of modern graphics and printing technology, it is easy to connect your online and off-line stores with similar colors, branding, and graphics to enhance the overall impression that you wish to present. How you design your store and furnish your space is central to everything that you communicate directly to your customers.

Whether your customers are visiting online, or visiting in person at your brick and mortar store, your goal is to make their shopping experience as cohesive, easy, and as pleasant as possible.

Trend 2: Storefront Design Ideas that Target Customer Needs

Your customer should determine your storefront design. By way of mixing your storefront banners, window graphics, vinyl graphics, and wall graphics, you are planning to appeal directly to your customers.

Thanks to today’s affordable printing technology, and all the options available through PRI Graphics, your Phoenix AZ printers, many retail store owners are choosing to replace their images and graphics presentations more regularly. The trend is to utilize more unique storefront design ideas incorporating individual parts that are compatible with your overall brand, future presentation, and products and services. This way, you can mix and match, renovate, and remodel your storefront in a short timescale with as little effort as possible.

Trend 3: Don’t Stray from Brand Recognition

Remember that although modern printing technologies and opportunities to quickly change your storefront appearance are easy, your branding and logos need to remain congruent and constant. Your customers need to easily recognize you – think, for instance, of the McDonald’s ‘M’ or the Coca-Cola logo. How can your storefront appearance evolve while your brand recognition stays the same, without confusing customers?

Any changes to your storefront graphics must be consistent with your brand and yet fresh and exciting, making the most of store design trends that are popular around the world – and from your competitors.

Trend 4: Power Shift from Retailer to Customer

Unless you are in a very niche market, your customers have increasing online shopping options that shifts the power away from you (the retailer) over towards the customer. In this way the retail store is no longer thought of as a collection point for products, but a full service of persuasion and enticement, service, and communication.

Ask Us About 2016 Store Design Trends and Printing

Stay ahead of the competition and talk through and discuss your storefront design ideas with PRI Graphics’ graphic designers located in Phoenix, Arizona. Our designers and printers understand what new ideas and facilities are available, and may even present a design that you had never thought of.

By being in sync with your graphics designer, you will be ready to act quickly, to pull customers from outside to inside your store, or entice them online and within in a short space of time.

PRI Graphics’ environmental graphics and wayfinding signs can appeal to both the intellectual and emotional side of your target audience.

For more information or for more storefront design ideas, please contact PRI Graphics by calling toll free (MST) at 877-409-8889 or complete our online contact form.

Editor’s Note: This post was originally published in December 24 and has recently been revamped for accuracy and comprehensiveness.

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Infographic Digital Printing & Large Format Technology

The world of large format printing and digital printing has witnessed a tremendous transformation thanks to new printing technology. We’ve witnessed an explosion of different kinds of digital works of arts, plus large format printing that feature many other forms of unique print designs.

Inevitably, the world of packaging and marketing has also transformed a great deal over the years. With the emerging printing technology, manufacturers and advertisers can enjoy high quality results in packaging, prototyping, and package proofing, while increasing visibility and returns.

Wide format and digital prints involve printing materials of different sizes and nature. Wide (or large format) printing can be done on materials ranging from 24 inches and above, while digital printing can be done on materials of up to 12 X 18 inches.

Types of Large Format Printing

As shown in the infographic below, PRI Graphics offers great results for different types of large format printing, which can include:

  • Vinyl stickers printing using latex or flatbed printers on different applications (such as window graphics)
  • Floor and Wall Graphics/Stickers (be sure to read our article about the Benefits of Wall Coverings)
  • Text decals
  • Vehicle/fleet graphics and vehicle wraps (be sure read our article about the Advertising Benefits of Vehicle Graphics)
  • Point-of-purchase display graphics

Large format prints are normally printed, cut, etched, and frosted. Other types of wide format printing include environmental graphics, which are sets of printed materials designed for information design, and way-finding brand communication.

Large format printing creates an environment through design, built on different applications such as retail store interiors, galleries, exhibitions, streets and museums among other environments. We also offer wall graphics catering to those who need text or graphic designs applied directly to the wall, for enhanced interior or exterior designs. Wall graphics can be used for marketing or decoration with high quality results.

Tradeshow organizers will find our tradeshow graphics to be ideal as they can be used on applications such as banners, way finding signage, and booth designs.

Types of Digital Printing

Digital printing services at PRI Graphics include the production of hi-resolution and uniquely colored digital designs from different design formats including PSD, ID, and AI, among others. Digital printing can be used on printing materials with dimensions of 12 by 18 inches, giving high quality results with a resolution of 1200 by 1200 dpi.

At PRI Graphics in Phoenix Arizona, we use digital printing to produce various types of media, including:

  • Specification manuals
  • Brochures
  • Post cards
  • Business cards
  • Booklets
  • And more

Digital printing is relatively inexpensive and utilizes high quality inkjet printers. It can also be done on materials with 350gsm stock weight.

At PRI Graphics, both large format and digital printing trends offer the possibility of producing high quality packaging and labels at high speeds, while incurring minimal costs for shops and printing firms.

The outcome is that product developers can increase their returns as they capture the attention of targeted consumers with photorealistic quality packaging materials, printed in vibrant colors and full of impressive effects.

Different brands of digital and large format printers are used for different kinds of printing applications and include Hi-Res inkjet printers, Latex ink printers, and Flatbed printers.

PRI Graphics Infographic

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Editor’s Note: This post was originally published in February 2015 and has recently been revamped for accuracy and comprehensiveness.