Understanding Printing Terms

By PRI Graphics | Marketing

Mar 22
Digital Printing Machine - Door Open with 4 Colors Showing

Difference in Printing Booklets, Brochures, Flyers, Etc

A common question that our Phoenix AZ printing team always hears here at PRI Graphics is “What’s the difference between printing booklets, brochures, flyers, and mailers?”

Yes, these are all similar promotional materials used by businesses, schools, charities, and other organizations, but there seems to be some confusion on the purpose of each and when to use each media.

In this PRI Graphics’ blog post, our printing experts will explain how these different print services are commonly used and the advantages of each, so that you can select the best print media from PRI Graphics suited to meet your commercial or personal needs.

Booklet Printing

Printing booklets involves multiple pages that have a magazine-like look with a high-gloss (or a book-like) finish. Printed booklets are commonly used for:

  • Instruction manuals
  • Training manuals
  • Catalogs
  • Annual reports

Printed booklets can often be bound in a variety of ways for durability and long-lasting use. The pages may require scoring (making a crease so the paper folds easily) and cutting. Professional booklet printing services are available in anywhere from single color to full-color printing options.

Brochure Printing

Printed brochures (also sometimes referred to as “pamphlets”) are typically single-page documents that have been specially folded (scored) to create a multi-page quality to them. Brochure printing is commonly used for:

  • Take-out menus
  • Handouts for meetings
  • Educational or information purposes

Printed brochures are quite affordable and generally done with standard printing paper in black and white fashion, but you can also select to use superior quality paper with advanced printing techniques, which can give the brochures a high-gloss or semi-gloss look. These advanced printing options produce brochures and pamphlets that are more durable and more suitable for repeat use.

Flyers and Leaflet Printing

In general, printing flyers and leaflets is done for the purpose of communicating a small amount of information to a large number of people but in an affordable way. Flyer and leaflet printing is commonly used for, among others:

  • Guerilla marketing campaigns
  • Real estate property listings
  • Event advertisements

Often, flyers and leaflets are printed on plain white or color printer paper. However, many people choose to print flyers and leaflets on semi-gloss or high-gloss paper to try and stand out or to give the flyers a more professional look. For example, real estate agents will often use semi-gloss or high-gloss flyer printing with full-color images. These printed property flyers are often placed with for sale signs in front yards.

Promotional Mailer Printing

Print mailers are generally printed as small handouts or postcards. PRI Graphics in Phoenix AZ prints a lot of print mailers and direct mail marketing materials for all kinds of usages including:

  • Promotional purposes
  • Marketing purposes
  • Announcements
  • And various other reasons

Custom printed mailers give you the flexibility to control the cost of postage. Mailers are usually printed on card stock and can be in full-color, two-color, or four-color. Printed mailers may also include flyers, letters or other items that are mailed inside an envelope. PRI Graphics offers professional printing services to print in bulk quantities as well as to fold mailers and stuff envelopes.

Have More Questions about Printing Terms?

At PRI Graphics, we offer all types printing services for a wide variety of purposes including corporate, small business, individual, charitable, and educational needs.

If you have any other questions about printing terminology, types of printing services, or if you need help with your next printing project, please contact our printing experts at PRI Graphics. Call us Toll Free at 877-409-8889. We offer high quality digital printing services in Phoenix AZ, at very affordable rates.

Editor’s Note: This post was originally published in December 2014 and has recently been revamped for accuracy and comprehensiveness.

About the Author

The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!