Graphic design and visual merchandising for retail stores not only enhance your storefront and your interior, but they can also boost sales, improve your brand, and create a more energetic and exciting shopping environment!
In today’s article, our Phoenix printing experts at PRI Graphics have put together a number of tips when it comes to retail store graphic design and printing.
There are endless choices for fonts but that doesn’t mean you should consider them all. Most graphic designers recommend sticking to just one or two fonts per sign and pick fonts that are clear and easy to read. Avoid cursive fonts and make sure you pick a font size that is large enough to read at a distance, especially if your target market is Baby Boomers. San Serif fonts like Arial, Calibri, Helvetica, and Avant Garde are a few examples. The more words you add to your retail graphic design the more important it is to pick a simple, clean, and highly legible fonts.
Retail interior graphic design may require a different color scheme than exterior graphic design so adjust accordingly. You can also use colored vinyl graphics to promote a specific season (think green, red and gold for a Christmas promotion) or to support your brand (pick colours that compliment your logo or are in your brand’s color scheme). For more information, visit our article entitled, “Why Color Presentation Printing.”
It is also important to consider how people who are color blind may see your sign. The following color combinations are hard for people who are color blind to see, so best to avoid them in your retail signage and graphic design:
In an era where people send short text messages and often use abbreviations, it is important to keep editing your sign’s text until it is as succinct as possible. Get rid of any extra words and look for ways to simplify the message.
Your graphic design for retail stores should tell the customer exactly what they are buying or why they should buy. A good approach is to avoid listing features and focus on the benefits – the solution that your product or service will provide. For instance, if you were selling hair products then perhaps the sign might read, “Get rid of dandruff once and for all.” If you were selling roses then your sign might read, “Roses, the easiest way to say you’re sorry.”
You never know who may be looking at your retail signage and graphics and trying to read what it says. Try and use complimentary graphics to help convey the sign’s meaning. For instance, add a bathroom logo, an arrow, or a symbol to help translate a wayfinding sign for those who may not be able to read (or those who are not confident with English).
In order to stand out your retail graphic design needs to be memorable. Often, companies will also use humor or a witty phrase to catch their customers off guard and make a memorable impression.
Most customers will assume that average signage relates to an average product. You want your retail graphic design to reflect the quality of your products or service. This often means investing in high quality graphics and visual merchandising like commercial wall coverings that speak to customers and make a lasting impression.
Once your retail graphic design is completed and printed it is time to put you signs on display and see how they look and perform:
For more information on retail graphic design, visual merchandising, and signage, visit our PRI Graphics website and view the Environmental Graphics Printing Services page.
Do you have questions still about retail signage? Or would you like to work with one of our in-house graphic designers. To reach our printing experts at PRI Graphics in Phoenix, please call 1-602-393-3131 or send us an email. We will be happy to assist you.
The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!