Experiential Signage & Graphic Design

By PRI Graphics | experiential

Mar 14

What Is Experiential Signage and How Can You Use It?

Experiential signage can take many forms.

Experiential signs are designed to promote an interaction between the sign information and the user (person viewing the signage). From architectural signage to creative wayfinding signs and environmental graphics, experiential graphic design has opened so many more possibilities for businesses and corporations. You too can use experiential signage to get your message across and engage the viewer.

Themed motion graphics, signage with optical illusions, 2D signage boards, and 3D signage for exhibits and branding; these are all examples of experiential signage and graphics. Experiential graphic designers incorporate technology, images, form, typography, and unique content to create an exclusive environment that interacts with the audience and successfully communicates your message.

2 Factors that Influence the Audience

Experiential signage not only incorporates all of the standard design components necessary to appeal to the viewer, but it also looks at other factors as well that can influence audience awareness. When considering experiential graphic design, there are two critical points to keep in mind:

  1. The background knowledge, awareness, and experience of the user
  2. Plus the circumstances in which the experiential signage will be used

Experiential graphic designers take into consideration the venue in which the finished product will be displayed. They also design according to how they want individuals to interact and respond to the message within the venue. These two pieces of the puzzle are imperative to creating experiential signage that truly does create a unique experience for the intended audience.

Blade Sign – Experiential Graphic Design Example

Let’s say you want to change the graphic design of your bathroom signage because customers have expressed difficulty finding your washrooms. Your bathroom is located part way down an otherwise unused hallway.

No matter how creative your design might be, or how large you make your bathroom sign, if it is mounted flat on the wall, then anyone glancing down the hallway may not see it. Unless they actually walk down the hallway the bathroom sign could be missed.

Experiential graphic design suggests you should probably use a blade sign, which is mounted so it sticks out perpendicular from the wall. Then, when customers glance down the hallway, they’ll see the blade sign immediately and your experiential signage would have successfully directed them to their desired destination. A blade sign can also be double sided.

The next time you need signage for a trade show, mall display, construction site, in-store promotion, or any other environment where customer interaction is a concern, consider experiential graphic design. The general public will appreciate it.

About PRI Graphics

Visit our PRI Graphics printing company in Phoenix or our sister location in Mesa, AZ. We offer professional digital printing, CAD printing, and large format printing services including sign printing. You can also talk to our in-house graphic design department if you have any questions about experiential signage.

Please contact us online, send us an email, or call us at 602-737-2321 or toll free at 1-844-737-9599.

You might also be interested in these articles:

Retail Store Graphics Design
Construction Sign Printing
Graphics Printing & Marketing

About the Author

The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!

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