Two clear acrylic pieces cut by a laser cutting machine.

Revitalizing Business Marketing with Advanced Digital Printing & Cutting

Read time: 5 minutes  |  Author: PRI Graphics  |  Posted: June 1st, 2023

Discover the power of cutting-edge digital printing and cutting techniques, which are now reshaping business marketing and product promotion. The latest advancements can bring your marketing ideas to life in an array of shapes and sizes, expanding your scope beyond traditional printing capabilities.

Elevate your product merchandising and in-store promotional materials by leveraging these revolutionary digital printing and cutting tips and strategies.

Headshot for Iris - sales assistant at PRI Graphics & Signs in Phoenix.

Find out how our Phoenix Printing Company can
Put Your Creative Ideas
to Work in a Big Way!

PRI Graphics & Signs

Contact Our Print Professionals
Email Usor Call:+877-409-8889

Tip #1: Beyond Boundaries – Print and Cut to Any Dimension

In this era of advanced large format precision digital cutting machines, it’s possible to accommodate sizable tables up to 5’ x 10’ for your unique marketing messages. This not only enhances your product’s visibility but also facilitates the simultaneous cutting of numerous smaller items on a single material sheet. This allows for rapid and precise production, meeting your quantity needs without sacrificing quality.

Explore more on our article about Large Format Printing.

Tip #2: Craft Intricate Promotions with Layering

Reveal your creativity by layering materials for a dynamic display. You can position wooden pieces as a base layer and then top them with materials like vinyl, foam core, or metal for a visually appealing multilayer effect. This can add a silhouette or a three-dimensional look to your promotions, enhancing their aesthetic appeal and capturing customer attention in a variety of interior graphics solutions.

Aerial view of a precision cutting machine cutting out teal rectangular labels.

Tip #3: Leverage Multi-Functional Cutting Tool Heads for Versatility

The constantly evolving landscape of digital cutting tools ensures their heads are frequently updated to handle an expansive range of cutting materials. They’re equipped to manage digital cutting applications on a variety of soft to medium density materials, and even on more robust substrates like thick cardboard, wood, leather, and more. These advancements allow you to explore new marketing designs and materials in both wide format printing and small format applications.

Tip #4: Diversify with a Broad Range of Materials

In the modern marketing landscape, we’ve moved far beyond traditional paper or cardboard materials. An extensive array of substrate materials is now available, designed to cater to a plethora of printing needs, including but not limited to:

  • Acrylics
  • Eco-friendly Bio-Boards
  • Coroplast
  • Durable Di-Bond/E-Panel
  • E-Flute Corrugated
  • Flexible Vinyl
  • Foam Core
  • Sturdy Gator Board
  • MDF Material
  • MDO Plywood
  • Variety of Plastics
  • PVC-Sintra (Available in Black or White)
  • Soft Metals
  • Styrene/PTEG
  • Ultra-Board (Available in Black or White)
  • Wood Products
Dimensional cut letters of the Suntec Concrete logo hung on an office wall.

Tip #5: Craft Custom Shapes with Precision and Accuracy

Have a unique shape in mind for your promotional materials? With the advanced capabilities of our digital printing and cutting equipment, precision and accuracy are guaranteed. Labels, custom-cut stickers, and other adhesive-backed products can be crafted into almost any shape you desire.

PRI Graphics: The Digital Printing & Cutting Partner You’re Looking For

Ready to revolutionize your marketing plan this year? Reach out to our digital printing and cutting experts today at PRI Graphics & Signs in Phoenix, AZ. Contact PRI Graphics NOW toll-free at 1-877-409-8889!

You can also get in touch via email or through our online contact form. Our highly skilled digital printing professionals look forward to discussing your innovative digital printing project.

Related Articles:

About the Author

PRI Graphics headshot

PRI Graphics – Director, Marketing & Brand Management

PRI Graphics is a marketing and design expert who is passionate about new emerging trends in digital media and business strategy. A member of AMA with a PCM® in marketing management, he continues to strengthen his knowledge and skill sets in the marketing ecosystem. Prior to joining PRI, he pursued a career in filmmaking and carries on the passion for brand development.