Difference Between a Brochure, Flyer and Leaflet

By PRI Graphics | Marketing

Sep 27

It’s easy to confuse a leaflet and a flyer but many people are not sure of the difference between a brochure, flyer, leaflet or pamphlet. Often customers come to PRI Graphics asking for what they think they want when what they really need is something else.

While there are similarities, there are also quite a few differences between a leaflet and flyer (or brochure). Here’s what they have in common:

  • All can be printed on sheets of paper
  • They are all promotional marketing materials
  • They are all lower cost marketing initiatives

In this article, our printing experts at PRI Graphics in Phoenix Arizona will describe the difference between a leaflet and flyer or brochure, and help clarify when each should be used.

Flyer Printing

You would normally print flyers for any small scale and affordable marketing campaign that also needs wide distribution. One sheet flyer printing is the best option if you are trying to get your message out to many people as quickly and as cheaply as possible.

The paper used for flyer printing is of general or lower quality (usually a standard 8 ½” by 11” page). Typically, flyers are “throw away” handbills. They typically only get read in passing, and then they are disposed of or recycled. Flyers and handbills generally have very little design layout (or graphics) on the page, making them quick and easy to produce.

Examples of a Flyer Printing include:

  • Event announcements
  • Fact sheets
  • Informational handouts

Leaflet Printing

Unlike flyers, printing leaflets generally involves more thought towards elegant design. Most of the time, leaflets cost a little more to print. They are usually printed in full color and on good quality printing paper, with the intention that the leaflets will be kept and read in more detail.

Leaflets are used for targeted marketing campaigns that have a bigger budget and a desire to leave a lasting impression on the reader or customer. The wording, graphics, and layout design of a leaflet is very carefully thought out, as the message needs to be just right. For the most part, the content in a leaflet is much heavier and more specifically focused than a flyer.

Leaflet printing usually costs more than flyer printing for a number of reasons. Leaflet printing not only uses better quality paper and colored ink, but also has more design elements on the page.

Examples of a Leaflet Printing include:

  • Product information sheets
  • Newspaper inserts
  • Impulse reading materials on a particular subject

Pamphlet and Brochure Printing

Although a brochure and pamphlet are similar types of marketing materials, there’s also a difference between a brochure, flyer, and leaflet. For one, brochures are well designed and generally cost more to print.

Pamphlets are usually multi-sheets unbound, or can take the form of unbound books. They are often used as reference materials, or as product or service catalogs and manuals.

Brochures are more complex and typically printed on standard sized paper with multiple folds. They can either be bi-fold or tri-fold brochures and each panel may have it’s own margins and layout, including paragraph headings, photos, etc. Brochure printing is intended for use as reference materials. They provide more detailed information and tend to have a longer shelf life than a leaflet or flyer.

About PRI Graphics in Phoenix AZ

Also known as Perkinson Graphics, PRI Graphics has two locations in Arizona including Mesa and Phoenix AZ. PRI Graphics specializes in high quality graphics printing including engineering, architectural and construction printing. Along with graphics printing services we also offer on-site printing equipment and maintenance services.

If you are not sure about whether you need brochure, leaflet or flyer printing for your upcoming print project, please contact us online or send us an email. We can also be reached by phone at 1-602-393-3131.

About the Author

The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!

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