It soon becomes evident, no matter where you look online, that many people are unsure of the difference between printing pamphlets and printing brochures.
There can also be many conflicting definitions of pamphlets and brochures and these differences in definitions can be between different countries, between globally specific areas, or even between various regions within the same country.
Perhaps the most significant difference between a pamphlet and brochure is in the “intended use” of the final printed product and not necessarily the format in which that marketing material might be presented.
Printed pamphlets are generally understood to be a small leaflet (or flyer) on a single subject that contains information or arguments about that particular subject. Pamphlets are usually printed on a single sheet of paper and cut or folded (scored) in various ways, depending on how the customer wishes the pamphlet to be presented.
Pamphlet Example – An example of a printed pamphlet, leaflet or flyer might be a small sheet of paper that someone hands you on the street announcing a new band playing at a particular club or event. Or, a pamphlet could be a single sheet of paper on one specific topic that is handed out at a conference or convention.
Printed brochures normally contain much more information, with a lot more variety in the information than in a pamphlet. Brochure printing is often specifically focussed on the products or services of a particular business.
Printed brochures can also sometimes be introduced in the form of a small booklet, which is almost like a miniature magazine. Brochures can be printed on single sheets of paper, or in the case of larger documents, printed on multiple sheets of paper that are then folded and possibly saddle stitched (stapled along the spine) to create a unique business marketing material.
The term Brochure is derived from the French brocher, which means literally “something stitched.”
Brochure Example – An example of a printed brochure might be something that has been mailed to you by a company that outlines the company’s line of products and services. A good example would be a multiple page brochure for a company that makes and installs windows and doors.
At PRI Graphics in Phoenix Arizona, we understand that not everyone can tell the difference between a flyer pamphlet (or leaflelt) and a brochure. Our printing experts are here to help if you have any questions about the type of marketing and direct sales materials you may need printed for yourself, your event, or for your business.
Please feel free to contact our Phoenix printing experts anytime for more information on any of our digital printing services. Call our Arizona printers Toll Free at 877-409-8889or email our customer service department.
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