Are Print Mailers and Flyers Still Effective?

By PRI Graphics | Digital Printing

Dec 07
Photo of Digital Printing Samples - Books, Manuals

According to Radicati Group Inc., nearly 180 billion email were sent globally in 2015, yet print mailers (direct mail pieces) have increased by 14% since 2004 while email responses have decreased by 57%.

Clearly, when you print business mailers and flyers and send them by post to prospective clients, you are more likely to experience a significantly better response than if you had sent them an email.

Why Custom Printed Mailers are Still Effective

Over 70% of people remain curious about what is in their physical mailbox, and 80% of them remember creative direct mail pieces that they have read in the previous four weeks. Print mailers and flyers are also kept and shared more regularly with other people. It is these kinds of benefits of print mailers that make them the perfect medium to attract and retain customers.

Did you know that 171 billion pieces of physical mail are processed by the U.S. Postal service yearly according to the Statistic Brain Research Institute? Print mail is thriving, and the U.S. Postal Service estimates that 98% of Americans check their physical mail daily . Printed direct mail promoitonal products have proven they can and will get attention, and bring results.

Print Mailers Are More Effective Than Email

Everyone’s email inbox is overloaded. Moreover, all of the phishing attempts and other online scams sent by email makes recipients reluctant to open an unknown email or attachment from any business or person they are not familiar with. Essentially, you have a subject line in which to catch the recipient’s attention. Most unsolicited email remains unread.

In 2016, direct print mailers defied the odds:

  • Anything can be attached to a custom print mailer, and alarm bells DO NOT go off in the consumer’s mind.
  • Trust in printed marketing mailers is much higher than trust in email.
  • Custom printed mailers are opened, read, remembered, and even shared in confidence by potential customers.

Printed Business Mailers Are Better Targeted

Email has no hope when competing with custom print mailers. Unsolicited email that arrives at a recipient’s address is not trusted and won’t be introduced into the home, or eventually share a space on the kitchen or dining room table where they can be easily seen by everyone. Custom print mailers and flyers can and will be shared.

Printed business mailers circumvent the barriers that Internet-distributed email promotions face, and often will incite those who receive them to share with family and friends.

Ask Us About Custom Print Mailers

PRI Graphics operates printing facilities in Phoenix and Mesa AZ, and we can help your business leap past the digital hurdles and provide you with numerous print mailer ideas plus strategies on how to optimize print mailers for the benefit of your business or organization.

Contact PRI Graphics online today, call us Toll-FREE at 877-409-8889, or send us an email. We’d look forward to helping you with your business printing.

About the Author

The print professionals at PRI Graphics in Phoenix and Mesa Arizona regularly write about digital printing, large format printing, CAD printing, and other custom printing services. Contact us or check back often for new ideas on how our Phoenix printing company can help show off your business!

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